Hierachy in a Title Tag Needed?
-
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory:
Webpage Subcategory>Category>Website name
Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag.
Also, should you always include the site name in the title tag?
-
My pleasure !! Cheers.
-
Thanks Rob!!
-
My testing has not shown any improvements with regards to this effort - BUT you could try it, and share the results with the rest of us!
Best practice for SEO TITLES is something like:
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary KeywordSee this article on from the Moz team and a pretty good read too!
http://www.seomoz.org/learn-seo/title-tag or
http://www.seomoz.org/beginners-guide-to-seo
Cheers! Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
Alt tags seo boost
Do alt tags really give you a boost in terms of ranking or is it more for ranking in google images ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Please Help me! I need advice for my website
I have 2 Domains with the same name vps nine and vpsn ine with same content. How to solve that problem? Do I need to change the content from my main website. My Hosting is having different plans, but with the same features. So many pages were having the same content, and it is not possible to change the content, what is the solution for that? Please let me know how to solve that issue?
Intermediate & Advanced SEO | | Alexa.Hill0 -
Putting Dates In Title Tag
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
Intermediate & Advanced SEO | | tarafaraz1 -
E-commerce store, in need of protecting our own content
Dear other Moz fans, We have an E-commerce store in Norway. Our main conversion to sale still happens in our physical store, but do to the description and information we provide online.
Intermediate & Advanced SEO | | Monica_Flirt
To warn you before you click; Our store is a boutique for "erotic items". A nice one how ever, made buy woman for woman and their man. We use enormous time writing descriptions and information for (almost) every item online.
We really want to protect our content (text information). What is the best practice to mark up "protection" of our hard work content? Thank you for your time.
Regards form the Flirt girls in Norway.0 -
Title tags with >70 characters but most important words at start. Is this really a problem?
Is there in fact any kind of negative impact having title tags longer than 70 characters, as long as I place the most important keywords at the start and make sure that title still is compelling when cut somewhere around 70 characters? Are the additional words after the 70 characters limit just ignored? May additional words dillute the strength of the first words or may they even be helpful ? Any experience or any studies you know about impact of longer title tags? Or any statement from google about it?
Intermediate & Advanced SEO | | lcourse0 -
Mobile SEO? Do we need it or not?
Hi Guys, I am about to start to redesigning a new mobile website and am curious if mobile SEO is actually having an affect or not. The site I am doing the redesign for, already has a very well optimized desktop site and has an existing mobile website with no optimization. The mobile website is ranking well in Mobile search so I am curious why I I would need to optimize the new mobile website properly, especially when the mobile website has a canonical tag for its desktop counter part? Love to get everyone's thoughts on this & where they see mobile SEO going in the next 12 months.
Intermediate & Advanced SEO | | seekjobs0 -
Google +one button - help needed
Can someone from this wonderful community answer the question. The link is http://www.seomoz.org/q/google-one-button-help-needed-2
Intermediate & Advanced SEO | | seoug_20050