How is this page ranking so high?
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I have been using OSE, and I have come across a few sites that rank within the top 5 for VERY competitive keywords and seem to have NO inbound links to the page.
Am I overlooking something?
For example,
Keyword: floor lamps
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The CQS of this page is 72 out of 100! - This is a top quality Bamboo for the Panda.
read more about CQS here (under my comment): http://moz.com/community/q/solve-duplicate-content
What is CQS?
CQS - Content Quality Score product (beta)
What is good content? Well, it is hard to tell. The research study we made found more than 10 factors that can determine the quality of a web page or piece of text. Duplicate content, spell check, recursive writing and readability to mention four. The CQS mark is between zero to 100. We will employ human editors to improve our machine learning system and to verify the score CQS is marking. This is why we need you to try the software and help us to make the word (no typo here) better. In the lab, we are now developing a theme checker, Google’s semantically comprehensive wording, content "mood" signals, writer accreditation and social signals of any provided content.
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Anytime you want to answer the question "why does this page rank" use the SERP analysis tool - this tool is PHENOMENAL and provides dozens of metrics for Google results. You have to run "full report" of which you get 50 a month. Then you have to know how to read the metrics to make a good analysis. Rand wrote a good post on the tool here.
Just looking at the OSE data may not be enough. This report is much more comprehensive.
-Dan
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You are correct and I misswrote. The dashboard shows 1 linking root domain, however the attributes section of moz shows 6 external links. I'm not sure why the discrepancy. The root domain shows 1.5 million links from 1,500 domains. Keep reading these threads and you'll see the multitude of factors that play a role in SERPs.
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Thanks for your input!
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On OSE, I don't see the 6 external followed page links!
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You're overlooking:
1. The site is 15 years old
2. The word lamps in the url
3. 6100+ internal page links
4. 6 external followed page links (according to moz dashboard)
5. Page authority of 40
6. mozrank of 4.1
7. moztrust 6
8. domain authority 65
I'm sure there's more, but the day is over and I gotta stop at the store for my wife on the way home!
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