Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
-
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably:
- This specific page is optimized for just that keyword.
- Contains keyword in URL
I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain.
My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs?
Thanks so much in advance!
-
Thanks for sticking with me on this one. I recognize the things that you're talking about and you're correct on all accounts.
Thanks again.
-
Your site has the same problem, but not quite as bad. you have many links to 'domain.com/default.aspx' and are then redirected to 'domain.com'
You also have the problem that your site can be accessed though www and non www.
both these problems are robbing your home page of rank.
you also have over 4,000 un-necessary redirects here is an example
The link to "http://www.sfpathway.com/LinkClick.aspx?link=56&tabid=36&mid=432" has resulted in HTTP redirection to "http://www.sfpathway.com/contacts".
You should point these links directly at their final destination ratehr then redierected them, each redirects leaks link juice
-
URL sent via private message!
-
I dont think we are on the same page, the server error you show is IIS, but the page i crawled was apache.
i dont think #5 is the same url when i search.
Can you private message me the url, if you dont want it public. thanks
-
Thanks for your response. I don't return the same result for domain.com/junk. Attaching screenshot.
If you don't mind me asking, what tool did you use to get that link data?
-
Nice find...
-
I believe i have found a problem that would lead to bad ranking of your home page.
You have 85 internal links that point to domain.com/index.htm instead of domain.com.
Fromthere they are 302 redirected to domain.com.Link juice frows around your website though internal links, and usually a lot fo it ends back on your home page, but because of the reason above it is not getting back to your home page.
Find all links pointing to index.htm and change them.
Also you should not use 302 redirects they do not pass link juice. you ned to use 301 redirects.
Also if you enter something like domain.com/some-junk-url it redirects to your home page. search engines will dismiss mass redirects to your home page, these shoudl be redirected to a 404 not found page.
-
Thanks for the response.
-
I would not do that, at least until you have explored other ideas first.
Do you have a url we can check? Your internal linking can often lead to this.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords should each of my pages realistically be targeting?
Hi All, I run a small bank's website and we're currently in the process of organising a site rebuild. Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting. For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only. Can anybody point me in the right direction (or have some google confirmed resource they can quote me) Cheers as always 🙂 Dave
Intermediate & Advanced SEO | | CFCU0 -
Keywords going to Subdomain instead of targeted page(general landing page)
Why are some of my keywords going to subdomains instead of the more general/targeted landing page. For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31. I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage. Is there something I am missing here?
Intermediate & Advanced SEO | | nat88han0 -
Ranking for local searches without city specific keywords?
Hey guys! I had asked this question a few months ago and now that we are seeing even more implicit information determining search results, I want to ask it again..in two parts. Is is STILL best practice for on-page to add the city name to your titles, h1s, content etc? It seems that this will eventually be an outdated tactic, right? If there is a decent amount of search volume without any city name in the search query (ie. "storefont signs", but no search volume for the phrase when specific cities are added (ie. "storefront signs west palm beach) is it worth trying to rank and optimize for that search term for a company in West Palm Beach? We can assume that if there are 20,000 monthly searches for the non-location specific term that SOME of them would be fairly local, so do we optimize the page without the city name and trust Google to display results with a local intent...therefore showing our client's site in the SERPS when someone searches "sign company" and they are IN West Palm Beach? If there is any confusion, please just ask me to clarify! I think this would be a great WhiteBoard Friday topic for Rand!
Intermediate & Advanced SEO | | RickyShockley0 -
Getting individual website pages to rank for their targeted terms instead of just the home page
Hi Everyone, There is a pattern which I have noticed when trying to get individual pages to rank for the allocated targeted terms when I execute an SEO campaign and would been keen on anyones thoughts on how they have effectively addressed this. Let me try and explain this by going through an example: Let's say I am a business coach and already have a website where it includes several of my different coaching services. Now for this SEO campaign, I'm looking to improve exposure for the clients "business coaching" services. I have a quick look at analytics and rankings and notice that the website already ranks fairly well for that term but from the home page and not the service page. I go through the usual process of optimising the site (on-page - content, meta data, internal linking) as well as a linkbuilding campaign throughout the next couple of month's, however this results in either just the home page improving or the business page does improve, but the homepage's existing ranking has suffered, therefore not benefiting the site overall. My question: If a term already ranks or receives a decent amount of traffic from the home page and not from the page that its supposed to, why do you think its the case and what would you be your approach to try shift the traffic to the individual page, without impacting the site too much?. Note: To add the home page keyword target term would have been updated? Thanks, Vahe
Intermediate & Advanced SEO | | Vahe.Arabian0 -
Non-home page ranking higher, very odd
One of my new clients has an eCommerce site selling chair mats, that ranks first page for their primary keyword ("chair mats"), but the serp is not showing their home page... It is an odd "resources" page that mostly just has outbound links. I've never seen this. Also, there are no external inbound links to this particular page. How can this be ranking higher than the home page... weeeeird. Update: I haven't done any optimization yet... and yes, I know the site is outdated 🙂 My location is set to San Diego. If I change it (New York City), the Resources2.htm page goes away from the page 1 ranking, and I get a page 2 home page ranking. This is so strange 😕
Intermediate & Advanced SEO | | Joes_Ideas0 -
Rel Canonical on Home Page
I have a client who says they can't implement a 301 on their home page. They have tow different urls for their home page that are live and do not redirect. I know that the best solution would be to redirect one to the main URL but they say this isn't possible. So they implemented the rel canonical instead. Is this the second best solution for them if they can't redirect? Will the link juice be passed through the rel canonical? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Are links to on-page content crawled / have any effect on page rank?
Lets say I have a really long article that begins with links to <a name="something">anchors on the same page.</a> <a name="something"></a> <a name="something">E.g.,</a> Chapter 1, Chapter 2, etc, allowing the user to scroll down to different content. There are also other links on this page that link to other pages. A few questions: Googlebot arrives on the page. Does it crawl links that point to anchors on the same page? When link juice is divided among all the links on the page, do these links count and page rank is then lost? Thanks!
Intermediate & Advanced SEO | | anthematic0 -
Too many links on home page?
I run a forum that currently has 351 links on its home page (and p.1, 2 etc.) due to all the tags that appear under feed items. Is it a viable solution to get this number down to simply nofollow all of these tag links? How else can I get this number of links down recorded by Google down, or is it not something I should be especially worried about?
Intermediate & Advanced SEO | | staingurus0