What is the best way to optimize a page for a magazine
-
Hi i have a serious problem with a website that i am building http://www.cheapflightsgatwick.com/ with reference to letting the search engines know what the magazine is about.
I am building a holiday magazine which will focus on holiday news, cheap deals and holiday reviews.
I am wanting the home page to feature for the following keywords
holiday news, holiday magazine, holiday ideas, best holiday deals,
but the problem i have is, i have tried putting an introduction on the home page but it looks out of place, so what is the best way for me to let google know about what the site is about and to get it ranking well in the search engines
any help and advice would be great
-
I have left a space between the logo and the main page, would this be a good place to write an introduction, maybe a paragraph to the site and maybe write a paragraph there or each section so when you go to a different menu section on the site, have the info there.
or should i have it somewhere else on the site. at the moment i have no introduction on the site for the search engines to understand what the site is about
-
Thanks Diane,
I would suggest the following: Use your Holiday News page as just that. Put 10 times more Holiday related news, etc. than you do anything with travel. Yes, you can have a couple of links to deals, etc. but really be laser like in your focus on Holiday News, etc.
The minute you start adding cruise reviews, hotel reviews, travel advice, etc. you are going to be a travel site no matter how many times you say holiday. Make this page be about Holiday news, etc. Stay away from the standard travel site format you have if at all possible.
This will help you rank for Holiday news, etc and likely have a higher chance at converting visitors into purchasers.
-
robert this is amazing stuff thank you. i have always thought that when it comes to H1 that you should just use one or two words, so straight away i have learnt something thank you.
can you give me an example of the three sentences please and where on my home page would you put it.
the site is as you say about holiday news, it is about news from travel agents, airline news, it is also going to display honest holiday reviews, and also cheap holiday deals that we have come across.
these are also the areas we will be covering
cruise reviews, cruise news and deals, hotel reviews abroad and in the UK, travel advice, sun and sea holidays, low cost holiday news, cheap flights news.
many thanks for your help
-
Diane
I will assume you have done your keyword analysis and that the four keywords here are the best of the best for your purposes. If this is correct, then
Your order based on what you wrote would seem to be - The site is a Magazine. It will provide three things: News, Ideas, and Products at good prices. You want the world to know this all by virtue of your home page -
I would start with Title Tag = Holiday News, Holiday Ideas, Holiday Deals | The Holiday Magazine (I am naming it The Holiday Magazine here)
My H1 would be along the lines of The Best Holiday Magazine for News, Party Ideas, and Unannounced Holiday Deals
I would then have a two to three sentence "why" statement with an ordered list of these three News, Ideas, Products with an example and a link (eg. an outbound link to a great or recent travel deal - if you point out one from this Christmas - "Travel Deal Ghost from Christmas Past...2011" - that no one could believe, it would lead people to associate you with that great deal - It must be great and even clever) I would bold or italicize each item on ordered list: Holiday News, Holiday Deals, etc.
I would make sure to use good descriptions in alt text of up to about 140 - 150 characters. (Do not keyword stuff)
I would have a meta description that got people to click through.
I would find several holiday links to acquire and I would link to holiday sites, wiki on Christmas, etc. from your home page (two links).
So there is the quick and dirty. Make sure you remember me at Christmas if this works out for you
Edit: Diane, when I wrote this I had not gone to the link to your site (my bad). Your home page is not a Holiday Magazine as it stands now It is a whole lot of content on cheap travel. When I go to the Holiday page, it is better, but if you are just going to fill it with a ton of travel offers, etc. I do not see how you will rank for Holiday News even with the best structure.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Contact Page
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page. Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is. Thanks, Mickey
Technical SEO | | shannmg10 -
Best way to redirect friendly URL in direct mail ?
Hi, When we do direct mail to our customers talking about a specific product we sell we usually put a link in the letter so the customer can go directly to the product just by typing a short link, something like:
Technical SEO | | BigJoe
www.example.com/blue-widget This link will then re-direct to:
www.example.com/shop/product/brand-name-big-blue-widget-with-green-ends-200m-50diameter.php Which we are happy with at the moment but I want to check we are doing it correctly in terms of redirects, we currently re-direct it using .htaccess like:
Redirect /blue-widget http://www.example.com/shop/product/brand-name-big-blue-widget-with-green-ends-200m-50diameter.php This re-directs it as a 302 but should it be done as a 301 ? I am not sure why we did 302's to start with but I am thinking they should be 301's, I think it might have been because the URL we were redirecting from was imaginary ? Also should we use the Redirect line in the .htaccess or should we do each one with a RewriteRule ? Thanks BigJoe0 -
Duplicate Page Content but where?
Hi All Moz is telling me I have duplicate page content and sure enough the PA MR mT are all 0 but it doesnt give me a link to this content! This is the page: http://www.orsgroup.com/index.php?page=Scanning-services But I cant find where the duplicate content is other than on our own youtube page which I will get removed here: http://www.youtube.com/watch?v=Pnjh9jkAWuA Can anyone help please? Andy
Technical SEO | | ORS-Group0 -
Wordpress Archive pages
In the SEOMOZ site report a number of errors were found. One of which was no or duplicate meta desctions on certain blog pages. When I drilled down to find these i noticed thosepages are the wordpress autocreated archive pages. When I searched for these through the wordpress control panel through both pages and blogs they were nowhere to be found. Does anyone know how to find these pages or are they not something I need to worry about?
Technical SEO | | laserclinics0 -
Duplicate pages
Hi Can anyone tell me why SEO MOZ thinks these paes are duplicates when they're clearly not? Thanks very much Kate http://www.katetooncopywriter.com.au/how-to-be-a-freelance-copywriter/picture-1-58/ http://www.katetooncopywriter.com.au/portfolio/clients/other/ http://www.katetooncopywriter.com.au/portfolio/clients/travel/ http://www.katetooncopywriter.com.au/webservices/what-i-do/blog-copywriter/
Technical SEO | | ToonyWoony0 -
Duplicate page error
SEO Moz gives me an duplicate page error as my homepage www.monteverdetours.com is the same as www.monteverdetours.com/index is this actually en error? And is google penalizing me for this?
Technical SEO | | Llanero0 -
No index directory pages?
All, I have a site built on WordPress with directory software (edirectory) on the backend that houses a directory of members. The Wordpress portion of the site is full of content and drives traffic through to the directory. Like most directories, the results pages are thin on content and mainly contain links to member profiles. Is it best to simply no index the search results for the directory portion of the site?
Technical SEO | | JSOC0 -
Does page speed affect what pages are in the index?
We have around 1.3m total pages, Google currently crawls on average 87k a day and our average page load is 1.7 seconds. Out of those 1.3m pages(1.2m being "spun up") google has only indexed around 368k and our SEO person is telling us that if we speed up the pages they will crawl the pages more and thus will index more of them. I personally don't believe this. At 87k pages a day Google has crawled our entire site in 2 weeks so they should have all of our pages in their DB by now and I think they are not index because they are poorly generated pages and it has nothing to do with the speed of the pages. Am I correct? Would speeding up the pages make Google crawl them faster and thus get more pages indexed?
Technical SEO | | upper2bits0