How to best use our blog posts for SEO?
-
My company recently created a WordPress hosted blog. It is hosted completely separate from our company site. The primary domain for the blog is blog.mydomainname.com, but we immediately created a folder within our company website for www.mydomainname.com/blog that has a reverse proxy to the blog itself.
I'm curious though if we should consider taking the content from the blog posts and re-creating that within our company website as well? The blog posts are very good SEO rich content, and we always struggle to find new content to put on our company website as it is already.
Would like to get some folks thoughts on this.
Thanks!
-
Selfishly, this was a great thread to get involved with. Our domain can't handle a blog so we have to do it similar to how Mike does - and ours hasn't launched yet, so I got some good confirmations to work with so we maximize the opportunity as best possible given our limitations.
So, thanks for asking, Mike. And, thanks for answering, Dr. Pete!
-
Yep, www.mydomainname.com is the main site. Thanks for your help!
-
Oh, sorry - I thought the blog was on a separate domain and you were just setting the reverse proxy to change it from "blog.domain.com" to "domain.com/blog". In this case "www.mydomainname.com" is actually the main site, right?
Done right, that should work - as long as Google sees the blog as a sub-folder of the main domain, the physical separation across servers shouldn't matter much. People separate out servers for all kinds of legitimate reasons.
-
Thanks for the response! We did try and initially host the blog under the company website, but our CMS just couldn't support a blog that we were satisfied enough with to use. The powers that be that are controlling the blog decided to go with a Wordpress hosted blog. To try and still get as much SEO value as possible, I am in the process of setting up a reverse proxy from www.mydomainname.com/blog to the blog itself. My understanding is that this will allow the search engines to treat the blog as part of our overall website and still get the SEO content value from each blog post. I know it won't be quite as good as hosting it directly on the website, but I'm hoping this will be close.
I think I have decided to just advertise the blog on the home page of the company website, and NOT duplicate any of the blog posts.
-
I guess it depends on why this is on a separate domain at all. If you have the technical capacity to host the blog content under your company website, then in 95%+ of cases, I'd move the blog. Unless there's a clear need to brand a separate domain or legally separate the blog from the company website, having a separate domain is just splitting your authority. All the links that come to your blog are going to just funnel into 1 linking domain to your main site. If that content was on your main site, you'd have dozens or (down the road) hundreds of linking domains instead.
If it has to be separate, than I agree with Andrea - I wouldn't copy it. You're setting up duplicates and confusing your potential audience. In general, though, I'd want to understand why you made the split. Fully integrating them has much more bang for your buck, SEO-wise.
-
I'm working on something similar right now and have a few random thoughts: I'm not a fan of using the same content; aside from duplicate content issues (and nobody wants to deal with those messes), what's the value for end users? Why read the blog if it's going to be on the site? Or, why have a blog if you're going to put the same stuff (even if it's only some of it) on the site? Obvious, but for a successful blog it's critical.
Linking from the blog to the site, etc. makes a lot of sense for SEO/link juice and there's plenty of benefit there.
It's not a one-course-of-action scenerio. I've been building the business case for how we should handle ours since our site technology doesn't allow for hosting a blog. Sometimes it a bit of the lesser of the evils, but ultimately there's still plenty of good to get from it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
Keywords used to land on specific page?
Hi all, Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data. I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.
On-Page Optimization | | RaoulWB0 -
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
How shall be the permalinks fo Seo wordpress?
I just installed wp super cache plugin for wordpess, it´s asking me to edit the permalinks how shall they be to get a nice ranking and seo well done Thanks
On-Page Optimization | | emailfsoftware1 -
Do you think using accordion text can hurt SEO?
I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?
On-Page Optimization | | DTOSI1 -
What's the best way to name an image for SEO?
Hi Guys,
On-Page Optimization | | krseo
I'm thinking about images and SEO. What's the best way for naming and using images in HTML Code? For example: Image-Name: keyword-keyword2-keyword3.jpg or keywordkeyword2keyword3.jpg ?
How many Keywords should I use max for a picture? And also do you use the alt tag as description of the image and the title tag or only the alt tag? If you use the title, what do you use it for? Maybe someone can copy a HTML-Code example for me 😉 Thank you 🙂
Alex0 -
What Drupal 7 module for SEO, or if not what other SEO software for article writing does anyone recommend?
what Drupal 7 module for SEO article writing optimization, analyzation does anyone recommend? Thanks in advance. We are updating our sites and need this information. If hter is not a Drupal module what else would you recommend?
On-Page Optimization | | alternativelaw0 -
Best way to link to an affiliate site.
I have a site that promotes a single affiliate product. Would it be better to have a "buy" button in the content that goes straight to the external affiliates website or should I send it all to an internal page that redirects thus only having 1 external link to the product site.
On-Page Optimization | | jafabel0