White Papers! Is this still good for SEO
-
Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.
-
We are an asset based lender that broker a lot of our deals and having a good white paper and bring more attention to us. We plan to release it over the news wire as a press release for links and distribute the articles over the web. Thank you for your response.
-
I am thinking of both - website page and on the same page in pdf format. Additionally, I plan to release it in a news wire article. Thank you for your response.
-
Thank you for your response Casey!
-
I would like to do this too but I am trying to get links so I want to the search engines to see it, rate it and link to it. I am hoping it will get us some good links.
-
When you say... "White Paper"... does that mean publishing it in .pdf? I would not do that unless you need it in that format for controlled printing or distribution.
Otherwise I would publish the paper on a standard webpage because they are easier to optimize, easier to monetize and fit into the format of your website.
If you do go with PDF, remember that you can optimize it to be seen in the SERPs, include links to your website and that many shopping cart links will work within a PDF.
-
From a "pure SEO" point of view, whitepapers (like any rich content) can really help get some good long-tale content on the site, and may earn some links if they're good.
My personal view is that whitepaper are more useful when it comes to conversion.
Whitepapers can be used to support your offering/your proposition by providing evidence that you've understood the prospects needs, delivered a great solution to ther problem that delivers real benefits to the customer. (and explain the unique benefits of your solution that they wouldn't have received from your competitors)
Such whitepapers, like other good content may attract links too (unless they're hidden behind a subscription form)
Well presented solutions to problems that your target audience experience are of interest to people who, as Casey mentioned, may be willing to provide their email address, join a mailing list in order to receive the whitepapers. Think about the value of building such a mailing list for the business.
I'd take a step back and think about what you're trying to acheive and how you can use white papers to support these goals.
Hope this helps.
-
Assuming your talking about generating links from it, It all depends on the topic and quality of the white paper.
Personally I would rather use the whitepaper as a way to get people to subscribe to a email list.
Interested in other peoples comments though!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference between White Hat/Black Hat?
Hey guys can you elaborate the difference between the White Hat and Black hat, White Hat: Getting Backlink form the relevant website that's look general and Anchor tag is also look natural. Black Hat: Getting a backlinks from different Niche like Unionwell from High DA website, and getting Link, I realize this is the difference but I need some confirmation may be I'm wrong because I'm newbie in SEO Link Building.
White Hat / Black Hat SEO | | saimkhanna0 -
Inbound links to internal search with pharma spam anchor text. Negative seo attack
Suddenly in October I had a spike on inbound links from forums and spams sites. Each one had setup hundreds of links. The links goes to WordPress internal search. Example: mysite.com/es/?s=⚄
White Hat / Black Hat SEO | | Arlinaite470 -
The use of a ghost site for SEO purposes
Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan
White Hat / Black Hat SEO | | SEOBirmingham810 -
E-Commerce Cart Migration SEO Advice
Hi all, First time post here. We operate a small ecommerce store and plan on moving cart, most likely from Interspire to Magento or possibly Prestashop. We want to be sure not to damage our current search rankings when making this move and ideally improve our rankings at the same time by utilizing the new cart’s <acronym title="Search Engine Optimization">seo</acronym> functionality as best we can. Stage 1 of the project will see us simply move our current store from one cart to another. For this move we are keeping our existing single domain and intend on moving our current set up without making many, if any changes to content, product descriptions , URL’s etc as we believe this best practice for ensuring our current rankings remain as they are- is such thinking correct? Or should we do otherwise Stage 2 would see us operate a multi lingual, multistore, with 4 domains operating with 1 back end. For the 3 new domains we are looking to set up these storefronts in whichever manner will be most beneficial from an <acronym title="Search Engine Optimization">seo</acronym> perspective We welcome any advice as to what we should consider? What we should and shouldn’t do? and best practices for this project Please advise if any other information is required to best answer our query Thanks for taking the time to read our post, any forthcoming tips and advice will be greatly appreciated
White Hat / Black Hat SEO | | StuSol0 -
Wanna see Negative SEO?
One of my clients got hit with negative SEO in the past few days. Check it out in ahrefs. The site is www.thesandiegocriminallawyer.com. Any advice on what, if anything, I should do? Google disavow? Thanks.
White Hat / Black Hat SEO | | mrodriguez14401 -
Bad for SEO to have two very similar websites on the same server?
Is it bad for SEO to have two very similar sites on the same server? What's the best way to set this up?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
href="#" and href="javascript.void()" links. Is there a difference SEO wise?
I am currently working a site re-design and we are looking at if href="#" and href="javascript.void()" have an impact on the site? We were initially looking at getting the links per page down but I am thinking that rel=nofollow is the best method for this. Anyone had any experience with this? Thanks in advanced
White Hat / Black Hat SEO | | clickermediainc0 -
Is there such thing as white hat cloaking?
We are near the end of a site redesign and come to find out its in javascript and not engine friendly. Our IT teams fix to this is show crawlable content to googlebot and others through the user agents. I told them this is cloaking and I'm not comfortable with this. They said after doing research, if the content is pretty much the same, it is an acceptable way to cloak. About 90% of the content will be the same between the "regular user" and content served to googlebot. Does anyone have any experience with this, are there any recent articles or any best practices on this? Thanks!
White Hat / Black Hat SEO | | CHECOM0