Is Pinging important?
-
Somebody suggested me to ping my website's backlinks using services like www.Pingler.com.
Firstly, I don't know what 'pinging' is and why is it important.
Secondly, Should I go for it?
Lastly, what kind of links should I ping regularly? I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
-
Hi Andrew.
I just posted two new questions titled "What after I place a blog comment" and "Traditional link requests still the right way?".
Please reply when you have time.
Thanks,
KS__
-
Thanks Andrew.
I will do as suggested and get back to you if I need further help.
-
Hi KS,
First thing to check - make sure you are using the 'exact match' option over on the left with the Adwords tool, a common oversight is leaving the default (broad) checked. That should help delivery a little more accuracy. However...
Which of these should I trust more?
Neither! You should take your keyword list and run a small paid Google Adword campaign to get a handle on the real search volume.
When you setup the campaign, ensure the content network is turned off under 'Network and Devices' and you use exact match options on your keywords.
Also, give a generous 'Max CPC' to ensure your ads display, and you link to a high quality landing page in the ad so it displays on the first page and you avoid harming your quality score.
Run the campaign for at least 48hours, and then view the number of impressions served. Impressions show how often the ad is displayed - and as you are using exact match keywords, this number is also the amount of times the phrase is searched.
A much more accurate method to get a handle on the search volume.
Hope that helps.
Cheers,
Andrew
-
Hi Andrew.
I have another question for you. Please offer help:
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords.
Which of these should I trust more?
Do you suggest any other tool which is better than these both and is free or affordable?
-
Thank you for the comment KS!
-
Thanks for the awesome response Andrew. I love your replies!
-
Firstly, I don't know what 'pinging' is and why is it important.
Pinging will notify the search engines of a 'change' to the URL you are submitting. A lot of the 'lower quality' links often struggle to get found and indexed, so pinging is often used to help get them noticed. If you have authoritative, genuine links, then you needn't ping - the chances are the search engines will find them.
Secondly, Should I go for it?
Pinging links manually one at a time is time consuming, and the time could be better spent elsewhere. That said, you can use a service like http://links2rss.com/ to paste 50 links into a single RSS feed, and then use your pinging service to ping the single RSS feed. This is bordering on the grey hat side of things - so I might get a few thumbs down, but its quite a common practice.
Lastly, what kind of links should I ping regularly?
Low quality links which the search engines might struggle to find - blog comments, forums, articles etc. Although you should be placing less emphasis on acquiring these links as they become less and less beneficial for rankings.
I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
No. Although blog pinging is common (Wordpress has a section to paste a list of ping sites) and good practice, you can ping any website, link or blog.
Hope that helps.
Cheers
Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is AMP?
I have a client site with 200+ landing pages. We implemented AMP and many of the pages lost a lot of key elements including, sidebars, Calls to Action and footers. Our developer claims that we need to customize each of the 200+ pages for AMP to show those things (don't 100% believe him). So the questions are: a. How important is AMP? if we dump AMP will that hurt us? The site is already mobile friendly and clean, loads fast.
Technical SEO | | dk7
b.Does it sound fishy that he says each page needs to be cusotomized to show sidebar, footer content, CTAs?0 -
Yet Another, Yet Important URL structure query.
Massive changes to our stock media site and structure here. While we have an extensive category system previously our category pages have only been our search pages with ID numbers for sorting categories. Now we have individual category pages. We have about 600 categories with about 4 max tiers. We have about 1,000,000 total products and issues with products appearing to be duplicate. Our current URL structure for producta looks like this: http://example.com/main-category/12345/product-name.htm Here is how I was planning on doing the new structure: Cat tier 1: http://example.com/category-one/ Cat tier 2: http://example.com/category-one/category-two/ Cat tier 3: http://example.com/category-one-category-two/category-three Cat tier 4: http://example.com/category-one-category-two-category-three/category-four/ Product: http://example.com/category-one-category-two-category-three/product-name-12345.htm Thoughts? Thanks! Craig
Technical SEO | | TheCraig0 -
For keyword relevance, how important is proximity to beginning of the line and/or page?
A client and I are debating between two taglines, which both contain an important keyword phrase. This tagline will exist as the H1 on the homepage, as well as in the header with the logo on internal and landing pages. The tagline structure is either: [keyword phrase] Solutions or Single Source [keyword phrase] Can anyone weigh in on which is better? Thanks much!!
Technical SEO | | imagodig0 -
Pings & Trackbacks
Hello I have a question: If Pings & Trackbacks are disabled (and, for older posts, removed completely through a function in mySQL) would this also remove links earned through pings and trackbacks? Also, if those functions are disabled, would thus avoid a website gaining some (even if automatic, but maybe from very good websites for article feeds) useful backlinks? Thanks for a reply. If I was not clear, please let me know. Eugenio
Technical SEO | | socialengaged0 -
How important is keyword usage in the URL?
Hi,
Technical SEO | | Whebb
We have a client who has engaged us recently for some SEO work and most of their website looks pretty good seo-wise already. Many of their site pages rank at the top or middle of page two for their targeted keywords. In many cases they are not using the targeted keyword in the URL and most pages could use some additional on-page clean up. My question is, is it worth it to re-write the URLs to include the targeted keyword and then do 301 redirects to send the old pages to the new ones in order to improve the ranking? Or should we just do the minor on page work in hopes that this will be enough to improve the rankings and push them on to the first page. Thanks.0 -
Should I import external reviews to my site?
Hi everybody! I manage the website for a financial services company. We have more than 5000 reviews on a user review website. We have the possibility to import and display all these reviews on our site. Is this good for SEO? Will Google find it suspicious that our site suddenly displays a lot of new keyword-rich content? What about duplicate content? Please, share your thoughts. Thanks!
Technical SEO | | Georgios0 -
Importance of keyword in the content to rank well
Well, I am very beginner seo. our website is www.theprinterdepo.com and our main keyword for the moment is refurbished printers, but there might be hundreds of more keywords. I was analyzing the SERPs and found that for our keyword, the first 2 websites that come up have very different content 1.http://www.geeks.com/products.asp?cat=PRN They rank first, but I dont see a lot of text with the keyword in their text or links 2. http://www.valstarprinters.com/ They mention the keywords lots of times in the text, probably they are doing keyword stuffing? So this makes me thing, how the 1st one ranked there? just by link builiding?
Technical SEO | | levalencia10 -
How important is keyword density?
Several leading experts say that keyword density isn't all that important. What do you think of keyword density? Do you incorporate it into your day to day activities?
Technical SEO | | nicole.healthline0