Do you have a Pinterest Strategy?
-
I'm pinning because it's fun, but I'm getting some nice traffic and benefits to my websites.
One of my sites has received over 100 links from Pinterest users, plus some embeds on users own personal sites.
http://pinterest.com/source/thingsyoushoulddo.com/
The average pinner is female and between 25 and 45 years of age. Do you have any visual content that might appeal to her?
-
I've been seeing more traffic sense i started using Pinterest. I would like to learn more about how this can help SEO
I agree with Kane I think its going to be a huge trend this year.
Tim
-
I love your tall and narrow strategy. I have a marketing board where I pin lots of infographics. If you want your pins shared on Facebook (and perhaps Google+ as well) they can't be wider than 520px. Even 521 will generate a link instead of an image.
http://pinterest.com/juliemarg/get-on-the-map I've got 350 people following this board. ;^D
-
Hi Julie,
This is more of an answer to "Do you have a Pinterest strategy?" than content appealing specifically to woman between 25 and 25, but here are three strategies that I've had luck with on Pinterest:
1) Build "tall" content
Take advantage of the medium and start building content with long height and short width, such as:
Frankly I think those are going to be a huge trend in 2012. Pinterest sometimes displays them in full length form, and sometimes they don't, I haven't figured out why yet. Either way, they stick out in feeds, and they're fun to click on. They're certainly worth testing, especially if you can do some sort of format like "5 Great Wedding Invites" that's already going to be super pin-worthy.
2) Reach out to popular curators
Find the people who already have huge followings with your demographic, and reach out to them just like any other blogger. Interact with them on Pinterest, comment on their pins, and most importantly, re-pin and like their stuff. This should be done hand-in-hand with other relationships you'd form on social media, blogging, etc., and shouldn't be done in a Pinterest vacuum - most of these people have followings elsewhere, too.
3) Developing lots of followers by following lots of boards after developing your own boards
This is more of a way to develop more followers, but it will allow you to seed tons of your own content and build a following for your own site.
Many people are still early in their Pinteresting and they're looking for people to follow with similar interests. Essentially, use the internal Pinterest search to find people with keywords in the name of their boards, and following all of those boards, will net a pretty high return of new followers if they visit your profile and see tons of good pins in categories they like (arrange your best boards towards the top).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pinterest Link Value
Hello, First of all I know that all the links which come from Pinterest are no follow. However about 4 years ago we made a campaign to pinterest for one of the websites we are managing. Although the thing was going well we had to stop it for various reasons. Right now, 4 years later, this thing has grown big without any move for us! All these years our pins, which were great in many aspects, were continuously reppined. This has lead to the point where the Google Search Console is reporting that about 500.000 links are linking to our website from Pinterest. We know how this has helped us or not concerning the actual refferring traffic from Pinterest but our main question, and this where we want the Moz's community help, is how is this helping from a SEO aspect. Thank you!
Social Media | | Tz_Seo1 -
Contest Outreach Strategy
Hello Mozzers, I've just started a contest in my own SEO blog, in which people will receive a full website audit, a keyword research plus competitive analysis, and an on-site audit. What I want from it is two things: Get a few testimonials for my upcoming SEO consulting services; Get more FB fans. As I know that my blog won't get too many tweets and shares per se, I have to manually outreach bloggers so they may tweet about my contest. What I've been doing up until now is saying: "Hey, my name is Ivan, I've got this blog and I'm running this contest. The prizes are these ones. I know your Twitter audience may be interested in this, so, could you tweet this? Thanks". In the email I already give them a tweet with the URL and everyhing, so they don't have to do anything, but copy and pasting. What're your opinion on this strategy? Do you recommend doing something else, like a more indirect approach, to contest outreach? Thank you very much!
Social Media | | ivankrm
Ivan0 -
Do having social sharing icons such as Twitter and Pinterest slow down site speed?
We are debating a redesign of a travel site and wondering whether having social sharing buttons including Pinterest and Facebook above each image would slow down site speed and therefore have a negative impact on our rankings. We are deciding between having the icons above each image or just in the side bar of all pages. Many thanks, Penny
Social Media | | Pday0 -
Is Pinterest's Embed a Pin good for SEO?
I was curious if by having Pinterest embed pins on my site will add SEO value... This would be used mainly on product pages for alternative images, closeup detail, any type of image to answer a customers question. I would accompany the pin with more text as another way of adding content to the page. Example on my site: Wicker Sofa product page with Pinterest Embed live. Also attached the screenshot of the code that is used by Pinterest pin embed widget. Hoping that extra unique content + social activity repins or follows, would help my store's SEO. Thank you for your answers in advance... 3uqUz57.png
Social Media | | wickerparadise0 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
PINTEREST?!!!!!! What is up?! Help, please
I've read, over and over that Pinterest creates no follow links and so is good for virality, traffic and social media but does NOT help with SEO. Is this true? I had an "SEO" tell me recently that this does actually create backlinks. I don't believe them...
Social Media | | WNL0 -
What is the minimum photo size for Pinterest? Getting "No Large Images Found."
I can't find the answer to this by Googleing, and Pinterest doesn't seem to specify.
Social Media | | ebenthurston0 -
Best strategy for optimizing Facebook annotations in Bing & Yahoo
My website has a page on Facebook with around 32K connections, these are not showing up in Bing's serp annotations because Bing is not associating my page with the website. Unsure why because I have closed loop links and used their Page Like Box to generate those 32K connections. I have Facebook insights and Bing webmaster tools authorized for the domain Does anyone know how I can ensure Bing makes that connection? If that's not possible, would it be more advantageous to drive likes to my sitewide domain or specific pages? My testing on Bing suggests the domain level like is most likely to trigger annotations, even for deeper pages with no specific likes. http://ministry-to-children.com/ http://www.facebook.com/MinistryToChildren
Social Media | | Tony-Karib0