Seo-friendly way to post blog content to homepage?
-
We have an e-commerce website.
We would like to feature content from our blog on the site's homepage (both on same domain).
The content we want to feature is latest posts titles (say 5) plus the few first lines from each post.
We want search engines to be able to read this content.
Is there a SEO friendly way to achieve this?
Thanks in advance.
-
Thanks for your reply. Yes, we're using WordPress, but the e-commerce site runs on Netsuite so we can't use php on the homepage.
-
Thank you very much for your detailed reply, but we don't have access to the server, it's a Netsuite e-commerce site.
-
If you have a static html site you can write a Perl program to read your blog feed and rewrite it into a server-side include file. Then you can add that include to your homepage - or any other page on your site.
If you trigger that Perl program with a cron job on your server you can have your server-side include updated daily, monthly or hourly.
You can also have the Perl program make server-side includes by category and these can be added across your site on relevant pages.
One advantage of this is that when you publish a new blog post you can BAM... get hundreds of links into it within an hour of publication - or you can trigger the Perl program manually.
-
Assuming your using WordPress for your blog, you can get the latest posts with get_posts http://codex.wordpress.org/Template_Tags/get_posts
Either just displaying the_title or the_excerpt will be just fine for SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Worth redirecting old blog posts into pages?
I'm working on a site that has some blog posts from 2011 - 2013 ranking on the first page for relevant terms. I'm going through and updating some of the content, internal links, etc., and wanted to know if it's worth redirecting some of these blog posts into new pages (in WordPress). Right now, the blog post URLs are long - exampleURL.com/2011/3/9/blog-post-title/ and the dates show up in the SERPs. I'd like to have the date removed so that the content doesn't look outdated, and I'd also like to have cleaner URLs. In your opinion, is it worth creating new pages and redirecting the old blog posts, or is the benefit of doing this not worth the effort? Thanks!
On-Page Optimization | | dchristensen30 -
SEO Optimizing in UMBRACO
Hi there, I am planning to use UMBRACO to manage my existing website, so my question to Seomozzers out there is what should I be aware of, how safe is it to have UMBRACO in terms of SEO. By using this software, would it be possible to get a positive or negative impact on my keyword rankings? Thanks!
On-Page Optimization | | matti_wilson0 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0 -
Sliders and Content Above the Fold
I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others. If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?
On-Page Optimization | | RobertFisher0 -
WordPress (.com) and SEO
I am in my 30 day trial and very interested in my results. I think I am probably in a small minority in having the same web site up and running for approaching 17 years (registered in January 1995 :)) but only now am I looking at SEO seriously (to the extent that I want to learn more myself, as opposed to having others promise great fortune!)). Anyway, before committing to SEOMoz on an ongoing basis I want to understand just how actionable the information on my dashboard is. With that in mind, here's the first of what is (hopefully) a series questions that about low-hanging fruit I might be able to check off quickly. I recently brought up a new blog on WordPress.com (note - hosted by WordPress, not a self-hosted implementation). I have had this blog running for less than a month and have just 18 posts. And I am being overwhelmed with thoudands of errors/warnings from SEOMoz. These fall into a few categories: Duplicate content: As I understand it, each TAG I associate with a single blog post creates a unique URL. For example, if I have a single post with tags for "flowers", "wine" and "cakes", I get URLs generated such as <blog url="">/flowers, <blog url="">/wines and <blog url="">/cakes. Obviously, tagging posts is a common scenario. Must I just accept these duplicate content warnings?</blog></blog></blog> Title element too long: These are self generated by WordPress.com and the default format includes the date the post was submitted (which takes a bunch of characters followed by the title used). Many of the posts are well over 70 and this seems really easy to do. Missing meta-description: As far as I can tell, Wordpress.com doesn't give me an option to specify these. So, must I just accept these issues if I use WordPress.com (which, again, seems like a very common scenario) and how negative is this to me? Thanks. Mark
On-Page Optimization | | MarkWill0 -
SEO for E-Commerce
Hello Guys, First of all, I wanna say that I just have some 1-2 years experience in SEO, I´m not a GURU or expert ok? So, take it easy... I have one costumer which wanna develop a E-COMMERCE focusing SEO and best pratices of web development. What care should I have? I mean the most important issues... From the coice of domain name to very specific point. What is the main mistakes SEO made at develop a E-COMMERCE? Thanks so much 😃
On-Page Optimization | | augustos0 -
My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy
On-Page Optimization | | sophycolbert0 -
Problem with fresh content on homepage
On my site my homepage acts as sort of a landing page that is geared towards getting the customer sign up (almost like a PPC landing page aside from a few navigation options...about, blog, contact and the legal docs in the footer). My blog is geared towards other businesses in the industry and the like minded tech people. My problem:
On-Page Optimization | | JasonJackson
From a user perspective I don't feel that blog snippets would add anything useful to the homepage. However, I feel like I fresh content would help my SEO endeavors. Suggestions? Note:
Should be mentioned that all my social stuff is deeply integrated into my /blog so importing tweets, for example, is out of the question.0