How to rank lower, fast....

[Grumpy_Carl]

Probably the complete opposite to all the questions asked on here before hehe

One of my online stores is ranking in Google at no2 for a service we used to offer but no longer do as we do not have the contract anymore.We need to derank the listing as fast as we can we do not offer this service now. Normally we could just get google to deindex the page but it's the homepage we are ranking. It is ranking due to a good collection of exact match backlinks on.

Have been trying to get our page off the first page for a couple of months but it appears that we did too good a job of getting it up there...it's not moving!

Anyone have a suggestion please on how we can get off page one asap for this keyword without deindexing the homepage for our store?

note: the keyword in question has not appeared on the site for a couple of months, removing that has had no impact on the ranking

Thanks

[pointblankseo]

You're perfectly correct, but I thought I'd point it out. Sites can rank with no on-site SEO, but what I was trying to say is that it's much, much more difficult.

Thanks for correcting my mistake

[Grumpy_Carl]

Hi

All the keywords are removed from the page. I do take issue with the 'If there is nothing on the page about X, it won't rank for X, even if a lot of links are pointing at the page with anchor text X.'

I have many websites, both ones I own and client's sites, which are ranking for keywords not contained on the website at all. With enough links you can even rank a coming soon type page.

Thanks for the replies everyone. Have started a limited campaign of sending backlinks to the websites below me. If I can get down to position 11 that will do in the short term/

[pointblankseo]

Remove all the on-site SEO attributions that are making the page rank. If there is nothing on the page about X, it won't rank for X, even if a lot of links are pointing at the page with anchor text X. For example, if the keyword is anywhere on the page, remove it.

Use this is combination with Casey's strategy (contacting webmasters to change the anchor text), and you should start to see good results.

[SeattleOrganicSEO]

You could build links and help the competitors on the page other than your store rank higher for the phrase.  

[Francisco_Meza]

I'm giving you a thumbs up for that question, It was funny. I don't thing there is anything you can do. Nothing comes to mind. Maybe you can get those back links pointed to your competitors.

[MarieHaynes]

I'm having a little bit of trouble understanding the question completely, but is it possible you could use a canonical tag on the page and essentially redirect it to your desired homepage?

[CaseyKluver]

You mentioned you have a number of exact match links coming in for that keyword. You could spend some time trying to contact the linking sites in changing out your anchor text.

Do you offer any similar service or product? You could maybe try and just sell the existing users on a different, similar product.