How would you optimise a news website?
-
I have been asked for advice on how to optimise a news website whose keywords, almost by definition, change every day according to the articles being written.
How would you, for example, do SEO for the NYtimes.com?
Great content and subsequent links I'm sure take care of themselves. Just onsite then? If so.... what?
-
I have the same question and i would love to hear more ideas.
-
Hi,
Thanks for the response. This is a financial news website with global coverage - so ever so slightly niche, but a serious player within that niche.
With that in mind, I guess it's about just about making sure the site is crawled efficiently and as you say, making sure that it's meeting all webmaster guidelines best practices...
Wow... would never of thought my SEO advice to someone would never involve keyword research / keyword related optimisation....
Thanks again.
-
Hey Chris!
Great question, and since I work for a news organization, I'm happy to answer!
The good news is, depending on the stories you're covering, there may not be a lot of competition for your keywords. For instance, if it's primarily local news, you may only be competing with 3-4 major players, and at that point it really just comes down to the strength of your link profile, the unique content, and title practices (by title practice, I mean making sure your keywords are located in the title, etc.).
If you are working for a media source like the NY Times, the hard work is already done. The NY Times is a recognized authority and is included as a source by the aggregator monsters suich as Google news/blogs, Yahoo news, etc. The only issue you'd fac ein this instance is keeping up with best SEO practices and maintaining the site.
I guess the question is: are you working for an established source, or is this a new site? Is it a global news source, a national news source, or a local source?
Best,
W
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimise for voice search ?
Hello, Let's imagine I do a search for barcelona in the keyword tool. One the the words that comes back with high relevance is barcelona city. I am writing a my content but as a human it sounds more natural to write the city of barcelona. My problem is the the city of barcelona is not given by the keyword explorer, what should I do stick with barcelona city use the city of barcelona even though it is not in the list of keywords ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
What is the difference between Multilingual and multiregional websites?
Hi all, So, I have studied about multilingual and multiregional websites. As soon as possible, we will expand the website languages to english and spanish. The urls will be like this: http://example.com/pt-br
Intermediate & Advanced SEO | | mobic
http://example.com/en-us
http://example.com/es-ar Thereby, the tags will be like this: Great! But my doubt is: To /es-ar/ The indexing will be only to spanish languages in Argentina? What about the other countries that speak the same language, like Spain, Mexico, etc.I don't know if it will be possible develop a Spanish languages especially for each region. Should I do an multiregional website or only multilingual? How Google sees this case? Thanks for any advice!!1 -
Training events - optimisation and avoiding cannibalisation
This is quite a broad question I’m afraid – any help would be appreciated. I’m trying to find the best way of optimising our new training pages. These events are aimed at teaching our customers how to use our software to do different tasks. Inevitably, the themes and naming of these training workshops overlap with some of our products. A close example would be, to make up a product, ‘Keyword Ranker’ and ‘Keyword Ranker Training’. Someone has raised the concern that the training pages might start outranking the pages for our main tool, particularly as the training will be heavily promoted via social media. Also, the on-page content talks about similar topics. They’ve suggested that we use rel=canonical tags pointing from the each training page to the related product page to prevent this from happening. I myself don’t think this is a good idea as this is not what the rel=canonical tags are designed for. I think that they might prevent the events pages ranking for any query at all, which is not what we want. Also, I believe that the training pages and the products are different enough that Google will work out which to rank for relevant queries. Has anyone else had an experience of doing this? Are there any approaches that people would recommend? Or is this something that we shouldn’t be worried about? A few other thoughts that I’ve had: Using schema.org event markup to emphasise what the events pages are about. Making sure to remove old events once they have expired. I thought it best to let these 404 as I’ve read that 301s to a category page than cause Google to penalise content. Putting internal links from the product pages to the relevant training workshop pages. Using the meta unavailable tag on events pages, so that when the event has happened then it will be removed from Google’s index.
Intermediate & Advanced SEO | | RG_SEO0 -
URL Optimisation Dilemma
First of all, I fully appreciate that I may be over analysing this, so feel free to highlight if you think I’m going overboard on this one. I’m currently trying to optimise the URLs for a group of new pages that we have recently launched. I would usually err on the side of leaving the urls as they are so that any incoming links are not diluted through the 301 re-direct. In this case, however, there are very few links to these pages, so I don’t think that changing URLs will harm them. My main question is between short URLs vs. long URLs (I have already read Dr. Pete’s post on this). Note: the URLs I have listed below are not the actual URLs, but very similar examples that I have created. The URLs currently exist in a similar format to the examples below: http://www.company.com/products/dlm/hire-ca My first response was that we could put a few descriptive keywords in the url, with something like the following: http://www.company/products/debt-lifecycle-management/hire-collection-agents - I’m worried though that the URL will get too long for any pages sitting under this. As a compromise, I am considering the following: http://www.company/products/dlm/hire-collection-agents My feeling is that the second approach will give the best balance between having the keywords for the products and trying to ensure good user experience. My only concern is whether the /dlm/ category page would suffer slightly, but this would have ‘debt-lifecycle-management’ in the title tag. Does this sound like a good approach to people? Or do you think I’m being a little obsessive about this? Any help would be appreciated 🙂
Intermediate & Advanced SEO | | RG_SEO0 -
Why is my website not ranking? Has A grade on-site from Moz.
I have a website that I am trying to get to up the SERPs. However the site isn't appearing in the search - even when I search for the business name. The site is http://www.jl-engineering.com/ The keyword targeted is DPF Cleaning. Could anyone explain to me why the site isn't showing at all - and how to fix this? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
How to find all of a website's SERPs?
Was wondering how easiest to find all of a website's existing SERPs?
Intermediate & Advanced SEO | | McTaggart0 -
Content Marketing: Should we build a separate website or built in site within the Website itself?
Hi Mozzers, Client: Big carpet cleaner player in the carpet cleaning industry Main Goal: Creating good content to Get more organic traffic to our main site Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site. SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site? I personally think that it should be separated from the main site because of the main reasons: A followed link to the main site Anchor texts implementation linking back to our service pages If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site. Can someone tell me what would be the best in terms of SEO? P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial? Thank you Guys
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Xml Sitemap for a large automobile website
Hello moz fellas, I need expert advice for PakWheels about xml sitemap generation. There are hundreds of thousands of pages (mostly USG) and these are increasing day by day. What is the best practice of controlling all these pages in xml format. Where can we generate sitemap.xml to submit in Google and Bing webmaster tools. Your input may help us in managing these URLs in an xml format. Thanks
Intermediate & Advanced SEO | | razasaeed1