Multiple city network
-
Im currently setting up a large network and my original thought was to target keywords via the city and then setting up a website with the domain name being that keyword. Now im thinking that in the long run thats going to be a massive pain in my ass. Im thinking what i should do is something along these lines...
"www.companyname.com/cityorkeywordhere"
any thoughts? Thanks for the help
-
Well, as with many things, there is a time and a place.
Buddypress has very, very good uses.
As far as mini sites the time was long ago!
KW rich urls can be great but, internet users are getting savvy and they don't do as well as they used to for search or click through rates.
Wish you the best!
-
Thanks for the point in the right direction..
Me and my business partner originally hired a company to take care of our technical aspects...and they wanted us to buy all these keyword rich domains and put a site on each...Luckily we have gotten rid of them but there ignorance still lives on and still costing me time and money...the problem is now I have a buddypress site a keyword targeted domain. I guess ill have to get it moved over and do it the right way, since we are just starting its better now then later!
Thanks again for the information, I appreciate it.
-
Hey Daniel,
There's absolutely no doubt that you will benefit immensely from having more content on one URL as opposed to having a network of lesser URLs.
Any incoming links will distribute juice among the entire site as opposed to just one site.
The structure you mentioned is very standard and very effective.
Further, the keyword rich url is not what it used to be particularly for Google, it is still a major factor for Yahoo but, this will most likely subside as well.
The benefit of concentrating efforts in one domain has been discussed at length here and top to bottom, the single URL is the choice.
Start with a very tight niche and begin building outward from that niche.
Not sure what your focus is but careful Categorization will satisfy your needs as well. (I assume you're using a blogging platform)
www.companyname.com/denver/things to do
as opposed to
www.companyname.com/things-to-do-in-denver
Both will work very well but, a category page can rank incredibly well if your seo settings are inline, which is the key.
Using a category page will make user navigation much easier as well.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple hreflang tags pointing to one page from the same country
Hi All, Hypothetically, let’s say a brand established in the UK created the following URL for the Italian market, www.example.com/it/ticket-watch (Ticket watch the made up brand) In this scenario, Ticket Watch is used across multiple services and domains in the UK such as: www.example.com/ticket-watch www.ticketwatch.com/ Essentially, could you point multiple ticket watch pages that live on different domains so that www.example.com/it/ticket-watch could potentially have 4 or 5 tags from the same country (UK), but the self-referencing pages will only have one hreflang tag: canonical and hreflang meta information to be included on www.example.com/it/ticket-watch But the hreflang meta information to be included on www.ticketwatch.com/ will only have one tag I’ve only in included 2 hreflang tags for the for the first example but let’s say there were an additional 2 or 3 GB based ticket watch hreflang tags. Will these tags still be validated? Thanks,
Intermediate & Advanced SEO | | SEONOW1230 -
One Website, Multiple Locations, One Blog?
There's definitely not going to be a "right" answer to this question, but I think it can lead to a great discussion. We are building a website for a client who has two locations, we are going to use a URL structure similar to this: www.Brand.com (this would be a landing page where users would select a location) www.Brand.com/Atlanta www.Brand.com/Boston However, we still want to focus on local SEO - so our deeper URL structure will be: www.Brand.com/Atlanta/Auto-Accident-Lawyer www.Brand.com/Atlanta/Motorcycle-Accident-Lawyer www.Brand.com/Boston/Auto-Accident-Lawyer www.Brand.com/Boston/Motorcycle-Accident-Lawyer The content on those pages will be unique and target local keywords. Each "version" of the website will have a navigation specific to that location. For example, once a user clicks into the Boston website, all of the navigation items will pertain to Boston. However, we run into an issue with the blog. Both locations will be using the same blog content, which ends up looking something like this: www.Brand.com/Atlanta/Blog/Blog-Article www.Brand.com/Boston/Blog/Blog-Article This obviously creates duplicate content. We could do something such as this: www.Brand.com/Blog/Blog-Article However, as noted above, each local version of the website has a separate navigation (this keeps a user in Boston on the Boston version of the website). So have a centralized blog is far from ideal unless navigations for both locations are included - which would allow users to return back to their local website. From my understanding, duplicate content doesn't necessarily "hurt" your SERPs, it simply keeps one of the duplicated pages from ranking. So the question comes down to this, is duplicate content a big enough issue to restructure a website to use a centralized blog?
Intermediate & Advanced SEO | | McFaddenGavender0 -
Multiple sitewide (deep)links devalued by Google?
In my experience sitewide links can still be very powerful if used sensibly and in moderation. However, I'm finding that sitewide text blocks with 2 or 3 (deep)links to a single domain appear not to be working that well or not at all in raising the authority of those target pages. Anyone having the same experience? In your experience, is the link value diminished when there are multiple deeplinks to a single domain in a sitewide text area? Is anything more than 1 link per target domain bad? Or could it even be that it's not so much the number of deeplinks to a single domain that matter, but purely the fact that they are sitewide "deeplinks"? Are sitewide deeplinks treated differently than sitewide links linking to an external homepage? Very interested in hearing your personal experience on this matter. Factual experience would be best, but "gut feeling" experience is also appreciated 🙂 Best regards, Joost
Intermediate & Advanced SEO | | JoostvanVught0 -
Will I mess with Authorship if I setup multiple client websites under my Webmaster tools login?
I currently have a dozen client websites or so that I have setup under my Webmaster tools login. Should I put them each separately under their own webmaster tools, then just add me as a user? Is the way I'm doing it now messing with Authorship?
Intermediate & Advanced SEO | | daviddischler0 -
Duplicate Titles caused by multiple variations of same URL
Hi. Can you please advise how I can overcome this issue. Moz.com crawle is indicating I have 100's of Duplicate Title tag errors. However this is caused because many URL's have been indexed multiple times in Google. For example. www.abc.com
Intermediate & Advanced SEO | | adhunna
www.abc.com/?b=123 www.abc.com/ www.abc.com/?b=654 www.abc.com/?b=875 www.abc.com/index.html What can I do to stop this issue being reported as duplictae Titles, as well as content? I was thinking maybe I can use Robots.txt to block various query string parameters. I'm Open to ideas and examples.0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0 -
Managing Multiple Websites via Add-On Domain
Hey SEOMOZ community, I've always been curious about whether or not hosting multiple websites through an 'add-on' domain has positive/negative effects on SEO for websites. Currently, I'm hosting 5 sites through an add-on domain at Hostgator.com. Is this a poor way to set-up my sites or is this OK?
Intermediate & Advanced SEO | | NiallSmith0 -
Ranking A Website For Mulitiple Counties, Cities And Towns
Hello All, I am optimizing three websites for a services based company in the South Jersey Area. Of course within South Jersey there are certain counties, cities and towns I would like to show up for. For example- Pool Cleaning South Jersey Pool Cleaning Cherry Hill NJ Pool Cleaning Burlington County NJ Pool Cleaning Voorhies NJ Pool Cleaning. Do I need to create a page on my websites for every possible county, city and town I want to rank for? This would entail creating thousands of pages targeting these geographic keywords. I have seen other similar sites just list all the counties, cities and towns they service in the footer and it seems to work. Of course this would be beneficial for any business who is looking to not only rank in their home base but a predetermined radius around their home base as well. Thanks so much, Bill
Intermediate & Advanced SEO | | wparlaman0