I did great keyword research but now what!?
-
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational.
Now what...............
-
My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it
-
Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again)
-
My main keyword is in the text of my site several times very well written and spread out.
-
Also in the meta keywords tag and in some of the anchor tags and alt tags.
My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place?
I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions!
This is a GREAT group of people - Im anxious for when I can help others like I have received!
Matthew
-
-
Hi EGOL, great job... you have completed a very important step! Try the following process to move forward (I know this is an old post, but it may help if you have missed any steps).
- Prioritize a portion of your keywords based on high search volume, high relevance to your product/service, and low competition (pick out the best words from your list).
- Create Keyword groups from your priority list (you want to go after 10-15 keywords per landing page. This can be done through effective keyword grouping).
- Create a landing page / content strategy to accomodate your keyword groups.
- Build the pages (or modify existing pages) accordingly, ensuring that you take in to account all of the onsite optimization techniques (H!/H2 structure, URL structure, interlinking, content relevance, keyword frequency, etc).
- Once you have the pages up, perform some research to determine the best places to get inbound links (I use Open Site Explorer on competitor sites to see where they get links, to start, and PageRank (google chrome plugin) to find a nice list of viable inbound link opportunities.
- Work with the inbound link opportunities and use a SERP tracker to monitor your progress, making modifications to the landing pages or link building campaigns as you go.
- Don't forget conversion optimization! Test those landing pages out and make sure they are converting for you, if not then try things out like clearer messaging/calls to action, trust factors, etc.
Hope this helps!
Brice
-
EXCELLENT RESOURCES! thank you for the links!!!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
Some people are focused on the short tail. That's good!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
It is possible if you have a blog though
If you are converting visitors into buyers, and working really hard on optimizing your landing pages, analyzing traffic/keywords and so on.. you will not have enough resources to deal with huge amount of keywords.
If you are on top what you do, you can aim for 1 high volume keyword and several low volume for 1 page. It is not about how many keywords you can find, it's about which converting keywords you can find.
Keyword in title and several times on the page it is NOT the only way to rank a page. Links play a big role too, build you link anchor list )
-
OK... you have some keywords picked out. Go to Google and search for them and decide if you can compete with the people who currently own that turf.
If your competitor is the two other plumbers who fix sinks in Bugtussle, WV and they don't even have a website then you have a fightin' chance....
...but if your competitors are New York City real estate agents then you really have to decide if you have the resources to compete. Resources include content, skills, domain, design, links, access to properties, ability to sell or get listings, its a pretty long and steep list.
I'd like to cheer everybody on here and tell them to go out and kicksomebigass... but reality check is something that should always be done. I don't want to cheer you into bankruptcy.
How does it look out there?
-
I definitely second what Peter says.
Create a page for each of your target keywords and then use something like this link finding tool to some quality link building for each of those pages/ target keywords
I'd recommend going a bit further, and running an advanced keyword difficulty report for each of your keywords, and the use the metrics as goals to beat when you do your linkbuilding.
Of course, you can get much, much more advanced with your linkbuilding, I'd recommend reading John Cooper's blog (and subscribing to his newsletter) if you want to start really moving the needle.
-
You can write a seperate page for each keyword, or if there is not too much competition in your niche and your keywords are related, you might be able to create two or three high quality articles that include your other keywords in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple times same keyword or Lsi / synonym.
Hello, I have a page with multiple bike tours on tour and under my image as anchor text linking to the different destination I have written the region + bike tour. Is it ok to write bike tour that many times bike tours or would it be better to write variations of it such as "Bordeaux biking, Strasbourg to Colmar by bike for (Alsace bike tour) or doesn't it matter ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Replicating keywords in the URL - bad?
Our site URL structure used to be (example site) frogsforsale.com/cute-frogs-for-sale/blue-frogs wherefrogsforsale.com/cute-frogs-for-sale/ was in front of every URL on the site. We changed it by removing the for-sale part of the URL to be frogsforsale.com/cute-frogs/blue-frogs. Would that have hurt our rankings and traffic by removing the for-sale? Or was having for-sale in the URL twice (once in domain, again in URL) hurting our site? The business wants to change the URLs again to put for-sale back in, but in a new spot such as frogsforsale.com/cute-frogs/blue-frogs-for-sale as they are convinced that is the cause of the rankings and traffic drop. However the entire site was redesigned at the same time, the site architecture is very different, so it is very hard to say whether the traffic drop is due to this or not.
Intermediate & Advanced SEO | | CFSSEO0 -
Will buying a competitor negatively affect keyword ranking?
Hello All; After reading a lot of great info on Moz, I wanted to ask my first question. We are thinking about buying a competitor. It is a smaller ecommerce site that sells a subset of the products we already sell. The main value of the site is good ranking for a small set of keywords. For example, if we acquire this site, we would now have up to 4 listing on page 1 for some targeted keywords. We plan to operate the site separately from our own with its current name and technology. We plan to be transparent with the domain registration info, change the contact info on the new site, etc. Will the fact that both sites are owned by the same company negatively affect keyword rankings? Instead of having 4 listings for some terms will one of our sites be lowered since one company operates both sites? The site we are buying does not have a high MozRank, MozTrust or Domain Authority score. But it does have a domain that has been around for a long time. In addition to the keywords, there is value is using this new site to do marketing tests and experiment a bit. Thanks for any input. Paul
Intermediate & Advanced SEO | | paulgerst0 -
URL Keyword Structure and Importance
Hey Guys, I've done quite a bit of research on this but still can't decide what the correct answer is, so was hoping the Moz community might be able to give some clarification. Say I have a URL **www.yourdomain.com/product/domain-names **is there any benefit in changing my site's backend structure (a relatively lengthly process) so the URL can read **www.yourdomain.com/domain-names **without the 'product' slug? I understand keywords in the URL can have a small impact on SEO, but does the positioning to this degree play any part? Any advice would be great.
Intermediate & Advanced SEO | | paragongroup
Cheers.0 -
My websites Keyword Ranking are going down dont know why ....
Hi my website's Keywords Ranking are going down, i am very new to SEO, i dont know whats a reason please help me out....my website is www.livetecs.com. Thanks
Intermediate & Advanced SEO | | unibiz0 -
Keyphrase / Keyword arrangement
Hi all, What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way: "Keyword 1 Keyword 2" or "Keyword 2 Keyword 1" Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements. Hope that is clear 🙂
Intermediate & Advanced SEO | | wtfi0 -
What to do with my keyword rich domainnames?
Hi, We have a holiday home rental business in Italy (Umbria). At this moment the language of the site is dutch and we targeting at the dutch and belgium market. We now in the fase of developing/adding 2 more languages, german and english. The url structure is going to is/be. dutch version (live)
Intermediate & Advanced SEO | | remcozwaan
domainname.com/nl
domeinname.com/nl/vakantiehuizen English (en) version (dev)
domainname.com/en
domeinname.com/en/villas
domeinname.com/en/villas/name-of-the-villa
domeinname.com/en/apartments
ect German (de) version (dev)
domainname.com/de
domeinname.com/de/ferienwohnung
domeinname.com/de/erienwohnung/name-of-the-ferienwohnung
domeinname.com/de/ferienhauser
domeinname.com/de/ferienhauser/name-of-the-ferienhauser
ect I have some registred some keyword rich domainnames like vakantiehuizeninumbrie.com (nl)
ferienwohnungumbrien.de (de)
ect question: Is it a good approach (seo wise) to point the keyword rich domainname to the specified landingpage. By example: point ferienwohnungumbrien.de to the page domeinname.com/de/ferienwohnung ? mille grazie! remco0