Additional product information: the product's sales page or a blog post?
-
I want to go in-depth about different customizations for custom caps, which is one of the products we offer. I just don't know whether it would be better--from an SEO perspective--to expand the caps sales page we already have or to write a blog post to give the site another valuable indexed page. From a user standpoint, I don't think it's as important, because if I do it the blog way, I can't just put a link on the page saying, Want more customizations? Visit our blog post.
Any opinions?
-
Something I don't think I was clear on is the fact that I'm not very concerned with the caps page itself. My ultimate goal with almost every SEO thing I do is to give the entire site more authority so that the home page will rank higher. In that case, is the blog post without question the better option?
-
That might work too. Admittedly I am unfamiliar with your market so my answers are of a more "generally, what I would do is" type. If you can expand that content and get a blog post out of it too, why not?
-
Lol, it appears you answered while I was updating my comment. Sorry about that.
I looked at that page. I gotta say I would add the content to it directly. Perhaps you could separate it so that it's easily identified as an additional option. Or again, get some advice from someone with a bit more experience on that front than I (I don't make them pretty, I just make them rank).
-
Oh, I just saw what you added. Yes, that's the page in question. Maybe I should do both--expand that page and write a blog post--with DIFFERENT content.
-
Thanks for the input.
I only have one caps page, and I guess it's what you'd call a sales page.
http://www.stadriemblems.com/direct-embroidered-caps.htmlWhat I want to add onto the blog or onto this page is not duplicate content; I just got finished writing it.
The additional information isn't relevant to every single person who would want caps, which is what makes me want to do a blog post. On the other had, more content on the caps page would help its SEO. I guess I just answered my own question. Think user first. Put it on the blog.
-
That's a bit interesting. Do you have just the one "caps" page that you would like to expand, or are there many?
I ask because if you have multiple pages on which you're going to put the same content, you could run into duplicate issues. In that case it may be best to have a separate page.
From an SEO perspective, it would technically prove beneficial to get another page of content on there, but careful with this one. This is information regarding a product, and if you can deliver that information to the customer without forcing them to click for it, you are reducing your bounces a little. The fewer clicks to buy, the better.
If this would all be on just one page, I would opt for expanding that content. In that case, you may want to consult a designer who can help you find creative, yet user-friendly ways of delivering that content to ensure that it's above the fold, etc. And depending on the target terms, the additional content could/should help that page to rank.
Think "user first" and the SEO part seems to fall in line....most times.
Edit/Update: Hey I looked at your site, is this the page in question?
http://www.stadriemblems.com/direct-embroidered-caps.html
If so, then I would certainly opt for placing the content on here. I think that expanding that would help more than a link to more info. But again, for so long as it's going to be unique.
-
Having more indexed pages is an advanatge, but you need to take action to make the most of it.
Evey page is given PageRank, lets say 1, if you have a 3 page site, your site will have a PR of 3 (excuding external links) if you had 3 more pages you have a website PR of 6, but still 1 per page, thought smart linking you can push that link juice onto one or a few pages, so you may have 1 page with a PR of 3 and the others 0.?
See here http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get into Google's Tops Stories?
Hi All, I have been doing research for a few weeks and I cannot for the life of me figure out why I cannot get my website (Racenet) into the top stories in Google. We are in Google News, have "news article" schema, have AMP pages. Our news articles also perform quite well organically and we typically dominate the Google News section. We have two main competitors (Punters and Just Horse Racing) who are both in top stories and I cannot find anything that we are doing that they aren't. Apparently the AMP "news article" schema is incorrect and that could be the reason why we aren't showing up in Google Top Stories, but I can't find anything wrong with the schema and it looks the same as our competitors. For example: https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.racenet.com.au%2Fnews%2Fblake-shinn-booked-to-ride-doncaster-handicap-favourite-alizee-20190331%3FisAmp%3D1 Does anyone have any ideas of why I cannot get my site into Google Top Stories? Any and all help would be greatly appreciated. Thanks! 🙂
Technical SEO | | Saba.Elahi.M.0 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
Unfindable 404's
So I have noticed that my site has some really strange 404's that are only being linked to from internal links from the site.
Technical SEO | | Adamshowbiz
When I go to the pages that Web master tools suggests I can't actaully find the link which is pointing to the 404. In that instance what do you do? Any help would be much appreciated 🙂0 -
I'm getting duplicate content created with a random string of character added to the end of my blog post permalinks?
In an effort to clean up my blog content I noticed that I have a lot of posts getting tagged for duplicate content. It looks like ... http://carwoo.com/blog/october-sales-robust-stateside-european-outlook-poor-for-ford http://carwoo.com/blog/october-sales-robust-stateside-european-outlook-poor-for-ford/954bf0df0a0d02b700a06816f2276fa5/ Any thoughts on how and why this would be happening?
Technical SEO | | editabletext0 -
How to remove entire directory off Google's Cache
The old version of Webmaster tools used to allow you to select whether to remove a single page from index or an entire directory.
Technical SEO | | vpahwa
http://www.canig.com/pageimages/submitremovalrequest.jpg How can I do this with the new Webmaster Tools? I can't find the option to remove an entire directory.0 -
Issue with Joomla Site not showing in SERP's
Site: simpsonelectricnc dot com I'm working on a Joomla website for a local business that isn't ranking at all for any relevant keyword - including the business name. The site is only about six months old and has relatively few links. I realize it takes time to compete for even low-volume keywords, but I think something else may be preventing the site from showing up. The site is not blocked by Robots.txt (which includes a valid reference to the sitemap)
Technical SEO | | CGR-Creative
There is no duplicate content issue, the .htaccess is redirecting all non-www traffic to www version
Every page has a unique title and H1 tag.
The URL's are search-engine friendly (not dynamic either)
XML sitemap is live and submitted to Google WM Tools. Google shows that it is indexing about 70% of the submitted URL's. The site has essentially no domain authority (0.02) according to Moz - I'm assuming this is due to lack of links and short life on the web.
Until today, 98% of the pages had identical meta descriptions. Again, I realize six months is not an eternity - but the site will not even show up for "business name + city,state" searches in Google. In fact, the only way I've seen it in organic results is to search for the exact URL. I would greatly appreciate any help.0