Sherpas for a journey of best practices for social media marketing?
-
What are early-stage (0-6 months) best practices for social media marketing in a business to business market? Our customers are professional buyers of electronic components.
We are doing it backwards.
We registered Facebook, Twitter, YouTube and a few more. +5 for initiative.
-5 for not having a social media marketing plan. -5 for not having someone helping us who really knows how to engage with our audience.
This is also a humble request to SMM gurus out there who have room for a new client. I'm looking for our sherpa.
Thanks!
-
Loren,
it's my pleasure. I love SEO and I try to learn from any professional and any problem I meet on my way.
Yesterday, just after our phone talk I signed up for Market Motive's Social Media Optimization course. This will definitely benefit our undertaking.
Thank you again Loren.
-Slava
-
Hiya! Saw this on SEOmoz’s twitter account. Your enthusiasm and desire to learn more about best practice is marvelous.
Here's my two cents:
My understanding is that you have signed up for Facebook, Twitter, Youtube, and a few more. It's great that you want to be more social, but sometimes companies get too gung ho about social media and start everything all at once. As you've already realized this is a cart-before-the-horse type situation.So take a step back. Before everything else, you need to think about what you hope to achieve through your social media. Have defined goals: driving traffic, raising sales, gaining a reputation as an expert in your industry, all of the above.
Then you have to think about the online community you are joining. Who is your audience? What content or information do they want and need? What will attract their attention? Of that, what do you already have to offer?
When you're doing business to business social outreach, you would share content that other businesses find useful, clever, or fun. This includes not only content they'll enjoy personally or professionally, but also things that they can share with their own clients.
Only once you've gathered or brainstormed this information do you start thinking about which social media platforms best fit your needs. Each social media network is useful, but they each have unique strengths and weaknesses. Be cognizant of these as you decide how to disseminate which content to which audiences. What you do for Facebook is not what you do for Twitter is not what you do for LinkedIn. Make sure you do your research and that you are aware of the ebb and flow and flavor of your audience as you build a following.
And of course, none of your lovely social efforts matter if no one knows that you're making said lovely social efforts. Be sure to put your social media buttons on your site.
There's obviously a lot more that goes into this and a social media consultant/strategist can help you work it out. But these are the bones as we see it. They're really not that different than any other kind of marketing: Have goals. Know audience. Stay aware. Eat chocolate. Rinse. Repeat.
-
If you have any specific questions you can skype me at: SavvyLuke . Otherwise our Internet Marketing company has a great "Key Concepts to Internet Marketing and SEO" Free ebook for download here.
This ebook should give you a good understanding on how to integrate social media into your marketing strategy.
-
I just tweeted this from the SEOmoz account, so we'll see if you get some more responses
-
Hi Loren,
1. Social media is much more about the people in your organization rather than the tools, so yes, you are quite likely "doing it backwards."
2. You also want to integrate social with how people interact with your product. In this case your website. Right now you have some UX issues with respect to content and communications on your site.
3. A social media strategy and a SEO strategy are related but very different. That might account for some lack of response here.
There is an email link at the bottom of my about.me page. Feel free to drop me a line and set up a time to speak further. http://about.me/james.goldman
-
Hi Slava,
I want to warmly thank you for the productive phone call, the links to social media reading, and the plethora of excellent ideas towards USBid's 90-day Social Media Plan.
It is awesome to connect and gain traction on efforts to engage with our customers. It's this level of connection that makes SEOMoz community of great value to me.
Without taking away one iota of praise to you, I want to state that I hoped for more social media gurus to respond to this question.
So, I renew my call -- what could I have posted to better engage the interest of additional social media experts?
In closing, I am taking this task seriously. I set up a Basecamp project (37Signals rocks!) for study and coordinate tasks to reach my SMM goals. I know you'll be one of my collaborators on this journey.
Other takers to join in on this ride?
-
Hi Slava, I will definitely contact you. It's all about finding a good fit to help my company implement best practices. Thanks!
-
Give me a call after 6 pm PST today, I will help you for free. 619-757-7238 Slava or add me in Skype: slavarybalko
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I add Social media icons?
On this website, https://www.legaltranslation-dubai.com/ they are putting social media icons at the end of the page, how can I make it on my website? is it by plugin or code? Thanks
Social Media | | Ammroo0 -
Yoast Social Accounts URL Section
Hi When you click: Social within Yoast plugin it defaults to 'Account' tab and displays a list of fields to enter your social media account urls. Sentence above list says: "To inform Google about your social profiles, we need to know their URLs. For each, pick the main account associated with this site and please enter them below" What does that mean exactly and does it effect links on the site etc or literally is just Yoast telling G ? Also if you have sub sites for different language versions (WP on Multi User setup), which in turn have their own language specific social media account versions , should you enter those urls in the sub site language version own Yoast plugin fields OR , as per "...pick the main account associated with this site and please enter them below" use the primary social account and not the language specific social account or just leave them blank ? Many Thanks Dan
Social Media | | Dan-Lawrence1 -
Language Specific Social Account
We have a managed server company http://www.centerserv.com in 3 languages. The 3 languages are international and not country specific. Should we open 3 different social media account/page for each languages (facebook, twitter, pinterest, linkedin, google+,tumblr)?
Social Media | | groupemedia0 -
Links to Social Media Sites
I am in the process of updating my website where all the URLs of my individual blog pages are changing. I have, in the past, done a lot of link sharing on Facebook, Linkedin and Twitter of my individual blog posts, but now on the new site my links will be different. Therefore, when I launch the new site anyone clicking on my previous tweets or facebook shares will get a broken link. Is there a tool I can use that identifies all the links on social media sites? Opensite Explorer doesn't show these - unless I am missing something? Any tips on how to overcome this would be very useful. thanks
Social Media | | goodge0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0 -
Best strategy for optimizing Facebook annotations in Bing & Yahoo
My website has a page on Facebook with around 32K connections, these are not showing up in Bing's serp annotations because Bing is not associating my page with the website. Unsure why because I have closed loop links and used their Page Like Box to generate those 32K connections. I have Facebook insights and Bing webmaster tools authorized for the domain Does anyone know how I can ensure Bing makes that connection? If that's not possible, would it be more advantageous to drive likes to my sitewide domain or specific pages? My testing on Bing suggests the domain level like is most likely to trigger annotations, even for deeper pages with no specific likes. http://ministry-to-children.com/ http://www.facebook.com/MinistryToChildren
Social Media | | Tony-Karib0 -
Social Bookmarking
Hello, In our SEO package that we use to sell our product to clients we list Social Bookmarking as one of the services we provide. What is the appropriate amount of social bookmarks that we should obtain monthly? How heavily do these weigh in your opinion? Thank you for your time
Social Media | | imageworks-2612900