Internal links
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Hi,
I am working on a project with very few really important pages - its now about 20 pages and this number will not increase to more than 30 by the end of the year. Today the majority of these Pages is 2 clicks away from the Homepage for navigational reasons.
Now I am wondering:
1. If I should set links from the Homepage directly to these Pages to pass more juice?
2 If you would suggest so - how would you recommend me to do this in Terms of usability and SEO?thanks in advance for your help.
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Thank you!
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Hey Sebastian,
Right off the bat I would say go over this article real quick:
http://www.seomoz.org/learn-seo/internal-link
More to your question though, you'll want to talk this over with someone looking into your site specifically (your SEO). This really depends on the type of site you have, the competitive nature of those deeper pages, what you consider a "conversion" and how one would actually convert.
If your homepage plays a major role in your funnel, then you may not want to put too many links on it. If you want those deeper pages to rank, and they need a little extra juice then it may constitute placing a link on the homepage.
If you have some historical information (traffic, conversion rates, etc.) then you may also want to keep an eye on that. If you gain rankings and lose conversions, why? Is is because the added links took away from the desired flow?
In regard to implementation, it again depends on your site. I wouldn't jump on any changes just for SEO if it's going to have an undesired effect on your overall performance. I hate giving vague answers like that, but it's important to make the right changes depending on your goals.
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Yes that is the idea,
How to do it, well thats hard to say, but a menu on the home page would be good, but dont have a full menu on every page. what you want is the home page and any panding pages to have lots of incomming links, and your pages you dont want to rank to only have one of a few
this page explains it
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
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