External Linking & Your sites Link juice
-
Hey guys, quick question. Does a page lose link juice when it gives link juice? If I link to an outside site, do I lose that same amount of link juice or is it just applied to there site and not removed from mine? I understand that linking to a competitor can in turn help him and hurt me (if he then is seen as more relevant than me to google) but does it have a direct relation to hurting/removing my page link juice? Hope this all makes sense. Thanks
-
Common perception is that "nofollow" links still deplete your link juice, but the other site does not benefit.
That being said, there is no correlated data saying that linking to high quality sites will hinder your rankings (if done in moderation, and properly). In fact, the correlation is very minutely in the positive. So, if you think something is good enough to send your customers to, just let the link go free. My only suggestion would be to control your anchor text, and make sure it's not something you would wank to rank for. Ultra safe scenario would be to link with their brand name.
-
Yes, when you link to another site you are passing some of your link juice to them. You can add a nofollow attribute (i.e. rel="nofollow">example link ) to your outgoing links to stop this from happening, but its looked down upon. If you do this within your own site too much this can also be interpreted by Google as page sculpting (another thing frowned upon). I like to think of the thought behind your question as link karma. Next time you post something worthwhile someone may do the same when linking to you. Is that something you really want? If the content is actually worth linking to then you should throw them the link. In the long run if your page is really of value this shouldn't affect your ranking. In some cases, Google even appears to like it when you link to trusted and valuable sources.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How not to lose internal link juice?
Hi, I just added some photography content to my site to showcase my skills, specifically 360 virtual tours. I first tried to have those on regular pages and have the 360s in responsive iframes, but it caused usability problems. So I've chosen instead to have a master page with thumbnails that lead to individuals 360's. https://gregmoinephotography.com/360-virtual-tours-hdr-vr-ready/ Links look like that: http://gregmoinephotography.com/wp-content/uploads/2017/11/360/maverick-helicopters/ Each pano takes over the whole page. My concern is losing internal link juice as each pano page doesn't link anywhere. Also, external link juice when people start linking to each 360. What should I do to fix that? Should I just link back to the master page in the body & noscript area, even though content won't be visible? Fine with Google? Lack of content problem? Thank you for reading, and for your help!
Technical SEO | | GregMoine0 -
Switching site from http to https. Should I do entire site?
Good morning, As many of you have read, Google seems to have confirmed that they will give a small boost to sites with SSL certificates this morning. So my question is, does that mean we have to switch our entire site to https? Even simple information pages and blog posts? Or will we get credit for the https boost as long as the sensitive parts of our site have it? Anybody know? Thanks in advance.
Technical SEO | | rayvensoft1 -
Google Shows 24K Links b/w 2 sites that are not linked
Good Morning, Does anyone have any idea why Google WMT shows me that i have 24,101 backlinks from one of my sites ( http://goo.gl/Jb4ng ) pointing to my other site ( http://goo.gl/JgK1e ) ... These sites have zero links between them, as far as I can see/tell. Can someone please help me figure out why Google is showing 24k backlinks? Thanks
Technical SEO | | Prime850 -
Removing links from another site
Hello, Some site that I have never been able to access as it is always down has over 3,000 links to my website. They disappeared the other week and our search queries dramatically improved but now they are back again in Google Webmaster and we have dropped again.I have contacted the site owner and got no response and I have also put in a removal form (though I am not sure this fits for that) and asked Google to remove as they have been duplicating our content also. It was in my pending section but has now disappeared.This links are really damaging our search and the site isnt even there. Do I have to list all 3,000 links in the link removal to Google or is there another way I can go about telling them the issue.Appreciate any help on this
Technical SEO | | luwhosjack0 -
No inbound links. Should I link-build or create new content?
I have a PR4 site with good traffic but the blog is not very popular--the posts do not generate any backlinks and hardly get any traffic. Yet, I continue to kick out a new post every week. Site: http://www.stadriemblems.com/
Technical SEO | | UnderRugSwept
Blog: http://www.stadriemblems.com/blog/ I keep posting content so that Google keeps crawling the site and viewing it as fresh (and yes, I'm posting for my human visitors' benefit too!), but I'm wondering if eventually this will hurt more than help if Google detects all these new pages are not being linked to, and therefore starts viewing the site as low quality and devalues it. So should I: Keep posting Stop posting and build links to the posts Try to promote my blog to get more traffic and hope people link to it Something else or some combination of the above0 -
Image Link
If I have an image that is well optimiswed for a keyword that the page it is on is ranking for but i put a no follow in the image link - is this going to lose the value of the image on that page. A strange question i know but this image i have on my homepage is optimised around a keyword, the image is also a link but when i changed the link in the image to no follow i seem to have dropped rankings for that keyword. Probably consicidence but i thought i would throw this question out there and get some views?
Technical SEO | | pauledwards0 -
Can I reduce link count by no following links?
Hi, A large number of my pages contain over 100 links. This is due to a large drop down navigation which is on every page. To reduce my link count could I just no follow these navigation links or would I have to remove the navigation completely?
Technical SEO | | moesian0 -
How hard is it to rank above a site that has 300 back links from dex?
I am new to SEO and have started my keyword research. One keyword I would like to rank for has a competing site with over 400 back links, 300 of which are from dex. How hard would it be to outrank links coming from dex?
Technical SEO | | marker-3115280