Is it limiting to target low volume keywords for niche sites?
-
I run a Chicago Bears forum and my long-term goal to make it the most popular Bears forum on the internet (I know, huge goal). Because of that, I've been focusing on optimizing it for the keywords 'chicago bears forum'. However, being new to SEO, I only checked now and saw the search volume for those keywords is barely 2,000.
My question is, and this is probably an an obvious one, should I be switching my focus to more popular keywords such as 'chicago bears news' if I want to increase traffic to my forum?
-
If you mean do we have reporters contacting players/coaches/etc, no. However, when you search 'chicago bears news' only the first 4 are legitimate sources of information (newspapers and official Bears website). Everything that follows is just sites which aggregate all the newest articles by the top 4 sites. Since we report the newest developments as well via our forums, twitter account, and tumblr page, I don't see anything dishonest about saying that we are a source of information for Bears fans.
-
Is your forum a genuine source of news or is that simply BS?
-
Low search volume means there are not enough searches on that keyword for Google to serve search traffic for your ads. You may sometimes see a few impressions but most of the time a keyword with that label is inactive for search.
In Google trends, the term Search Volume Index is used. (http://www.google.com/trends?q=c...) look at chart.
-
Hmm. I think I may have misunderstood the results. What exactly does "search volume" mean?
-
Hello Xee, First of all I would like to tell you about the report that I had analyzed for you for which the keywords are 'chicago bears forum' & 'chicago bears news'. As I had checked the competition on both the keywords that is mentioned below.
Keywords Competition GlobalSearches LocalSearches
chicago bears forum low 1900 1600
chicago bears news low 9900 8100
The above report shows that both the keywords are having the low competition. Global searches means that are searches all over the world & local searches means that they are include only chicago city.
I think you should continue with the 'chicago bears forum' keyword only because it has low global & local search volume that helps you to increase the traffic to your forum.
-
Hi,
I think you answer your own question, some times people fall short and only limit forum traffic to forum keywords.
You need to be smart and have sections on your forum like:
-
News section
-
Blog section.
So rather than just targeting the forum traffic you can target multiple sections in your forum article section, have guest posts from other Bears fans and do soo many more things in this area.
Also make sure you use exact match search for your keyword research.
Kind Regards.
James.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain keyword ranking
I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks
Keyword Research | | patn_studio0 -
Any keyword tools to do this?
Hi, I'm looking for a tool which can pull keyword idea data from Google Keyword Planner at landing page level for multiple URLs at once. Right now with Google Keyword Planner you can only manually do one URL at once. Which will give you 800 keywords. I'm looking to pull landing page keyword ideas for about 10 URLs at once, so in total i should get about 8,000 keywords. Any tools which can automate this with Google Keyword Planner? Cheers.
Keyword Research | | jayoliverwright0 -
Brand Name Keyword Stuffing
I'm targeting Roho Cushions and the category page has many products starting with Roho underneath it. I know the keyword "Roho" shows up at least 70 times. I'm not targeting the keyword Roho, but could this negatively effect the rest of my keywords that start with Roho, such as "Roho Wheelchair Cushions"?
Keyword Research | | Mike.Bean0 -
Focus Keyword
Hi, I have 2 doubts regarding keywords SEO optimization. 1. I would like to optimize the keyword "liquidation channel". The thing is, in my copy/page title/URL/etc it doesn't make a lot of sense to use this exact keyword, but rather "liquidation channels", in plural. Will I rank higher for liquidation channel anyway? And if so, to which extent? (e.g. about 70%...?) 2. I would like to optimize the homepage for the word "liquidation", but found out that some combinations using this keyword (like "liquidation sales" or "liquidation auctions") would have higher traffic and might work better for some pages. I understand I would still be ranking higher for the keyword liquidation, but to which extent? If it's 100% because the keyword is always included, does it makes sense to use 1-word keywords or should we always focus on multiple word keywords? Would the same apply for 2-words keywords vs 3-words keywords, like "wholesale liquidation" SEO rankings being applied when optimizing "wholesale liquidation sales"? Thank you,
Keyword Research | | viatrading11 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
Best advice for my site for ranking better on my main keyword "Orlando Wedding Photographers"?
Hi, I run a photography site: www.joeyvalyphotography.com and my main keyword is Orlando Wedding Photographers . I have been trying to improve my rankings but i have gone no where. I would greatly appreciate some tips, on getting my site up there higher on the ranks, some day! Thanks in advanced, Joey
Keyword Research | | gaji0 -
Keyword management - where do i start?
Hi all, i am a starting out SEO. I have recently been browsing our keyword rankings report and noticed that we are very low down on some quite key search terms. I therefor want to focus over the next few weeks, on bringing us up the rankings for these specific terms. Apologies if this is a very basic one, but**,.... I dont know where to start!** I would be very interested if anyone can give me some advice on a plan of action. What actions should be in my action plan? For example, if i wanted to improve our rankings on the following: English school in malta Learning english in malta English classes in malta
Keyword Research | | Exp0