Is it best to optimize your site for just one or two keywords?
-
My company/website makes and sells a product that's not that competitive but still has about 20 key words/phrases that people search for. My site is not a huge site maybe 35 pages after you include the blog posts.We sell samples off the site but it's mostly used as a brochure but we also want it to be a successful tool at bringing in leads.
Should I optimize for the most popular key word phrases focusing on only one or two per page and forget about the rest or should I try to optimize for as many keywords as possible on all pages or should I optimize for just the few (3-5) heavy hitting keywords but on all pages?
Right now I've got it optimized for around 3 keyword phrases for the whole site and only 1 or 2 per page with the most popular phrases on the most important pages.
-
Thanks guys. All of this is a big help. I believe what I've done is pretty close to what everyone is saying. I may need to add a few pages to the website and I'll be sure to add some posts optimized with extra terms.
-
Great. Checked it out and it helped.
-
Before I build a site, or when I do SEO on an existing site, I do keyword research to find all of the terms that I think will be important for my business. Important means: keywords that will bring in valuable traffic.
Then I develop a content plan that will produce one or two pages for every one of these important keywords and at least two pages for the most important. These keywords match to products that we sell, services that we offer, information that customers might need, general information that anyone interested in our topic niche might be searching for.
In a small niche the goal is to get pages into every important SERP.
Then there is the long tail.... for that I try to develop detailed articles with substantive content that has a diversity of potential search terms and images that could go into image search.
-
Rand had a FANTASTIC flowchart to answer this question: Splitting Keyword Targeting
It was from this post.
-Dan
-
I have always found it difficult to try to optimize for more than a few keywords/phrases per page. Most times I will target one per page if at all possible, using content marketing (blogging) to optimize for others, even writing multiple articles about a keyword to gain authority in it.
I am not saying it's impossible, many factors would determine that, like competition, etc... I just personally think it's easier (all the way around) to limit the number of keywords per page...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Best way to get the fastest WordPress site with existing template
I have a WordPress website that I started building for free and eventually paid the $50 bucks for the premium version. My goal right now is to increase the speed. The current speed rating for the site on Google Insights is 60/100 for mobile and 66/100 for desktop. I have used some plugins to help me increase the speed, but the previous number were the best I could do. How can I get this site at least into the 90/100 range? Should I buy another template, or can I hire someone to go through and optimize it. I would like the best option that is as cost effective as possible as this is a hobby site for me. Thanks!
On-Page Optimization | | FierceFrame1 -
Sitemap include all site links or just ones we want indexed?
Got a quick sitemap question. We have a clients site built in opencart and are getting ready to submit the sitmap. The default sitemap setting generates urls right off of the root. For example site.com/product. These urls are also accessible through the site itself. We prefer to give the site some depth and have structured the products so the urls are site.com/category/product. All of the product pages have canonicals including the category so we should not have to worry about duplicate content on the /product page vs the /category/product page. My question is both types of product pages are included in the sitemap at the moment. Since we don't want google to index the /product urls should we leave them off of the sitemap even though they are readily accessible from the frontend(though not linked)? Or just leave them and let the canonical tag be used in directing google as to which urls to index. Thanks in advance.
On-Page Optimization | | Whebb0 -
Does CloudFlare Benefit my site?
I am using the $20 / month CloudFlare service. My site is not running faster, so my question is: is this service adding real value? I do not have a lot of highly sensitive customer data (some email addresses and customer names and nothing more - no credit cards). I am already using Amazon Cloud Server and it appears to work fine. Any thoughts appreciated.
On-Page Optimization | | khi50 -
Pre-launch site or not
We are going to set up a new site in four months. Historically we always set up a simple Wordpress "Pre-launch-site" with relevant texts to start ranking in the SERP. Anyone with experience of doing/not doing this and what is had led to? A site with relevant texts also should have incoming links, which needs more work.
On-Page Optimization | | fredrikahlen0 -
On site SEO review please
I'd appreciate it its anyone could take the time to review my on site SEO and suggest improvements. it's an adult dating site at http://www.local-sex-search. All pages can be found at http://www.local-sex-search.com/sitemap
On-Page Optimization | | SamCUK0 -
Keyword density
hi there! to what extent is important "the keyword density" factor in the website optimization? I've read in the net that it's no more relevant but I'm not sure. In case has an impact in the SERPs, is there a % considered as appropiate or "reference" in the SEO world? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Articles on our own site?
Hi Guy's Is it better to have articles on our own website under a news section, with keyword phrases that point to relevant pages or is it better to post them on our blog (that is seperate, we use blogger) and point them to relevant pages on our site? or maybe a bit of both? Thanks Daniel
On-Page Optimization | | LushDuck0