Backlinks
-
When examining our inventory of backlinks (and our competition's), is it more important to look at overall domain authority or page authority where the backlink comes from?
-
Hi Brad
Keep in mind that sometimes the DA can be misleading when a site or link is on a subdomain(blogger being a good example) since Google will class the blog/site on it's own and you would then look at the PA.
Also worth noting is that the links relevancy and position within the relevant content and anchor text is ideal.
Personally I would check the competitors backlink profile, sort by domain authority(keeping an eye on subdomains that inflate this figure) and then start checking for relevancy.
Hope this helps
-
Hi Brad, An ‘Authority site‘ is a site that seems to get an extra ranking boost from the search engines. Somehow, in their analysis of the site and its backlinks profile, the search engine algorithm recognizes a site as being an ‘Authority’. Getting backlinks from sites that are seen by the search engines as an authority are close to being the sorts of links that probably past the most link juice, so they are much sought after.
The authority of the site linking in to yours is measured, and the boost to your SEO is measured accordingly. If you have 100 or more backlinks, but they all come from sites with little or authority in your niche then they're all but worthless. If these backlinks come from sites with more links than content (a linkfarm) then your ranking is damaged by participating in the linkfarming.
For checking the backlinks of a particular website then you must use a tool that is free of cost & gives yu all the details of the backlinks.I hope that you will found the solution.
-
Hi Brad,
Overall domain authority give a very good perspective of what the domain could achieve. PA is less important (in my belief) because you can have a low PA (if the page was recently added, for ex. new content on the site) and still rank well and drive good traffic through that specific link.
Therefore I would go for having a look at DA after that PA.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink from same domain but different subdomain? any juice here?
will i be able to get the link juice from the same domain but different subdomain, if I have a backlink lets say there is a website, which is featuring my topic on multiple subdomains any benefit? or it will be considered one link?
White Hat / Black Hat SEO | | maria-cooper90 -
Why is it still effective to manually create backlinks?
Hi I'm the manager of a training site
White Hat / Black Hat SEO | | jamalinani
My question is why buying backlinks is still effective
Except Google has stated that it will penalize sites that buy backlinks0 -
HTTPS/SSL and Backlinks
I am planning on moving my site to HTTPS. I brought an expired domain and wondering if moving to HTTPS will affects the previous backlinks? Will I need to do a redirect? Will I lose any link juice? Thanks
White Hat / Black Hat SEO | | wspence150 -
WordPress Plugin Backlink?
When developing a WordPress plugin, is it OK to include a dofollow backlink with the name of the source site as the anchor text? Or would Google consider this spammy?
White Hat / Black Hat SEO | | JABacchetta0 -
Our site has too many backlinks! How can we do a bad backlink audit?
Webmaster Tools is saying we have close to 24 million links to our site. The site has been around since the mid 90s and has accumulated all these links since. We also have our own network of sites that have links in their templates to our main site. I'm fighting to get these links "nofollow"'d but upper management seems scared to alter this practice. This past year we've found our rankings have dropped significantly and suspect it's due to some spammy backlinks or being penalized for doing an accidental link scheme network. 24 million links is too many to check manually for using the disavow tool and it seems that bulk services out there to check backlinks can't even come close. What's an SEO to do?
White Hat / Black Hat SEO | | seoninjaz0 -
Questionable backlinks...
One of our competitors (who are ranking top spot ) have this trend of building backlinks from websites build for the sole purpose of seo. (see example) When you see the website it's just a submission of articles from different companies trying to rank for a certain keyword most of the time poorly written. Our competitor seems to be doing this a lot...
White Hat / Black Hat SEO | | Immanuel
What do you guys think, is it just a matter of time before Google cracks down on them or is this technique actually working for them? (even though it's rather grey hat) Or... could it be someone trying to build "poor" backlinks to them in an attempt to push them of the Google throne 😉1 -
Dealing with internal pages with bad backlinks - is this approach OK?
Hi all, I've just been going through every page of my company website, and found a couple of internal pages with nasty backlinks/profiles. There are a significant number of article marketing and rubbish directory pages pointing to these internal pages. These internal pages have low PR, yet are performing well in terms of SERPs. I was planning to: (1) change URLs - removing current (soon to be former) URLs from Google via Webmaster Tools. Then (2) remove website's 404 for a while so nasty links aren't coming anywhere near the website (hopefully nasty links will fail to find website and broken links will result in link removal - that's my thinking anyway). PS. I am not planning to implement any kind of redirect from the old URLs. Does this sound like a sensible approach, or may there be problems with it? Thanks in advance, Luke
White Hat / Black Hat SEO | | McTaggart0 -
Article submission, and how to build backlinks for Ecommerce? [HELP]
Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
White Hat / Black Hat SEO | | InkCartridgesFast1