Video Optimization
-
Our videos are not appearing in Google video search.
We use Brightcove for our videos and thety are in embedded in the site as flash and html 5. We are using meta data on the Brightcove videos
We have added a video sitemap and submitted it to GWT - but after several months, our videos are still not showing up
Any ideas how we can address this problem and better optimize our videos for the search engines? While we post some of our videos on Youtube, we use Brightcove when we embed and publish the videos on our site
-
OK, lets take a step back a second.
Syed & BK search - sorry, but YouTube is absolutely the wrong approach here. If you're use Youtube for the content then the SERP results will link back to youtube and not to the target domain.
Tim - Brightcove is totally fine and you're doing everything right from what you describe. It could be a minor sitemap error or perhaps a general technical issue that's preventing the videos from being indexed.
Can you send me a link to the site in question and one of the video pages? If you don't want to reveal it publicly, then feel free to PM me or drop me an email.
Cheers,
Phil
-
I agree with Syed said and might add that I have not seen Brightcove videos in universal search in Google. Has anyone else? I would go with what you are seeing. Youtube, metacafe, and vimeo seem to show up pretty well. Youtube seems pretty strong and if you upload HD the quality is pretty good.
I would also drop back into Google Webmaster Tools and see if your video sitemap has any errors. Might do that now but I also think you should consider a more mainstream video hosting service.
-
What would work like a charm is if you did embed that video (linking to your site) from other websites. Acts a "video link" or sort of "votes" for the video on your page - increasing the likelihood of appearing on Google results.
Also, why not just use Youtube to embed. Since its Google's baby, they may prefer to display it over other hosted services. Just look at what they're doing with G+ personalization results.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Great examples of how-to or other awesome videos
Hey all, I plan on making some awesome short, informational (and not overtly promotional) videos for my business. The basic idea is an expert talking and demonstrating how to perform different topics with tools and equipment (related to solar energy). We have a quality film crew and a really knowledgeable and engaging presenter, but does anybody have any awesome examples of this type of video (in any industry). Just trying to get a sense of how I want it to look and feel for maximum engagement. Thanks!
Image & Video Optimization | | CleanEdisonInc0 -
Who can help me market a viral video ?
I have been contacted by TV stations, break.com, junkinmedia.com, rumble,com and many more groups taht want to market my video but I don't want to give away exlusive rights. I still want to be able to market it myself as well. Any consultants out there please email me a proposal or any suggestions on what I should do? I have already been referred to wisteria. com Boo
Image & Video Optimization | | Boodreaux0 -
Videos not displaying within YouTube search results (query starting with '@' symbol)
We recently uploaded a video to YouTube (http://www.youtube.com/watch?v=ah0CgZ22NNU) only to realize that it wasn't being displayed within YouTube's internal search results when searched for by the brand name. Our partner's brand name is @WashULaw. If you were to search for @WashULaw on YouTube, you'll notice it returns a 'No Search Results' page (http://screencast.com/t/ZP3SGM5sr). However, when you search for keywords without the @ symbol (i.e. washulaw, wash u law, etc) within YouTube, our video is discovered. However, if you enter the @ symbol within their search bar and choose one of the auto-suggest keywords, you'll notice the query returns video matches (http://screencast.com/t/wkghMhRY). Looking at the view counts of these videos, they appear to be over 100K each. Our video has been indexed by YouTube (http://screencast.com/t/6xV3kW2DHQ6R) and Google (http://screencast.com/t/r4jloA0BpPf). We've even added @WashuLaw as a tag. My question, does anyone have an idea as to why our video isn't displaying when someone searches for our brand @WashULaw with the @ symbol within YouTube's search? ZP3SGM5sr
Image & Video Optimization | | 2uinc0 -
CTR of Video Rich Snippet vs. Normal SERP
Hi there, We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us. The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is. Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time. Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are. My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ? Many thanks, Stuart MtsbA.jpg
Image & Video Optimization | | stukerr0 -
What is the SEO benefit of embedding YouTube videos on a page?
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages? The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links. Are there any other benefits?
Image & Video Optimization | | ProjectLabs0 -
Video sitemap
hello, what is the best and easiest way to creat and submit a video site map. I have abot 20 videos in production and would like to optimize them Thank you, much appreciated MOzzers! Go Mossers!
Image & Video Optimization | | vijayvasu0 -
Video SEO - Youtube vs. 3rd party hosting with Video Sitemap
We need some feedback on the best place to upload videos. Should we be uploading our videos everywhere (YouTube, Metacafe, Vimeo, etc.)? Note: Currently we are using a 3rd party video video hosting solution called Treepodia. Previously we used Wistia. Both host our videos, and submit a Video Sitemap through Webmaster tools. When one of these videos shows up in search results and somebody clicks on it, they are directed back to our website. Are we competing against ourselves if we upload videos to other networks like Youtube, etc. if we are already submitting a Video Sitemap through a 3rd party? I've noticed we rank higher in Google Videos search for our Youtube videos vs. our 3rd party hosted videos. Also, how do Youtube video views tie into this situation... we used to embed videos via Youtube embed code. Now we seem to be missing out on the extra views we were getting by doing so. Ultimate question: host videos through a 3rd party and submit a video sitemap OR host videos on Youtube and embed on our website?
Image & Video Optimization | | tennisexpress0 -
Video SEO: Videos in Multiple Sources
Frist time question, so excited! 🙂 We are hosting videos on Wistia for a new series we're calling Tatango University - Very similar to Whiteboard Fridays as you can tell - thanks Rand for the idea. My question, should we also be uploading the videos to YouTube or will this somehow we looked at as duplicate content or video spamming? Also, if we host them on YouTube will they always come up before our videos on our own site, therefore driving all the traffic to YouTube? Any advice would be greatly appreciated!
Image & Video Optimization | | Tatango0