Does focussing deep linking too much on one page have a negative impact elsewhere?
-
Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client - focussing a lot of good quality backlinks on that one page.
I'm aware that most of the other pages, including homepage, lack good backlinks.
Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.
-
You're welcome Luke, glad to have helped
-
Thanks Simon for the great answers, and thanks Casey for your interesting question too. Much appreciated
-
Hi Casey
Yes, that would likely be fine at face value (though still not ideal for reasons covered shortly) and in Luke's question it's about one deep page rather than another page at top-level. If the page is so important, then probably a good idea to move it higher up as shown in your example.
With this suggestion though, it's very much 'putting all the eggs in one basket'. It's usually a better strategy to create a really valuable website rather than relying on just 1 valuable webpage.
Using an analogy; a one-man football team wouldn't be that successful no matter how many fans he had, a strong team supporting that one-man would surely achieve more and please the crowd more-so.
Creating other useful pages to support the site overall and this page in-question, with link building to those pages, would provide a better user experience and offering than just having 1 useful page amongst lots of useless ones.
Though if the business strategy is fulfilled by just relying on one page and one page alone, then yes it would be the best option available to concentrate on just that one page.
So two possible options between us, depending on the business objectives.
Regards
Simon
-
Hi Simon,
What about when you have a average site no one really cares about, but on this average site they have a page with really awesome content and it looks like this:
- http://www.boringsite.com/ - 30 inbound links
- http://www.boringsite.com/really-awesome-content/ - 3000 inbound links
Would that not make sense? Will Google still see that as un natural, or will they know the reason for the link discrepancies?
Thanks,
Casey
-
Hi Luke
What you will be risking with this strategy is creating a Link Profile for the website that looks Unnatural for which a negative impact such as devaluing the links could potentially occur.
By all means work on getting some great links into this important page, but don't ignore the rest of the site in the process, ensure that other pages and areas of the site also receive some good links too.
"Everything in Moderation" (everything ethical & good practice that is) as the saying goes, is usually a safer bet when it comes to SEO. Vary the type of links that you actively try to gain and where those links are going to.
Regards
Simon
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
How much time wait to do Link Building to a new page?
We launched a new page 2 weeks ago, and we want to know how much time should we wait to do Link Building and how many links should we try to generate to not get penalized by Google. Thanks! EDIT: Thanks to all for you answer! Very helpful!
Link Building | | carlostinca0 -
2 links going to same domain but different pages
Hi, How is the link juice distributed when you have 2 links in the same article but they go to different pages on the same domain? I know some say if 2 links go to the same page in an article then only the first link passes juice. Would it be better to have 2 articles each having 1 link or 2 articles each having 2 links?
Link Building | | activitysuper0 -
Is it better to link back to the root domain, or the specific page you're optimizing for?
I'm working on a project our site - building links for iPhone Repair. For the term "iphone repair miami" - is it more ideal to link to the root domain (xxx.com) or to the subpage that is about iPhone Repair (xxx.com/iphone-repair)? I would imagine the latter - but obviously that page has less authority than the root. Thanks!
Link Building | | preemo0 -
Should Penguin makes me question all reciprical links, even relevant ones?
Prior to Penguin, I had begun a link building campaign of sorts for a tourism bureau. All it was designed to do was leverage a wealth of relevant link opportunities that were right under our noses...the bureau's own members. These restaurants, hotels, attractions, etc are extremely relevant web sites with respect to the tourism bureau's target and niche. The links were to be in the form of image badges stating "Proud member of..." with brand-only alt text and title tags. I will focus on keeping these links a reasonable percentage of the overall domains linking into the site, I will vary the alt text throughout, and cultivate the links slowly over a 5-month period. But since the bureau's site already drives traffic to these individual member sites, the links we cultivate will end up being reciprocal. Even though they are natural in the purpose they serve, should we be worried, and consider abandoning the program?
Link Building | | VCOMM0 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0 -
Linkbuilding on deep Blog pages
So I think I've got a good strategy going but wanted to get others feedback on it... I've been link building on a lot of blogs via reviews and giveaways. Frequently, these blogs give my posts limited exposure on the Home Page because the posts quickly get buried by new posts and eventually pushed off the home page to the "older posts" pages. Sometimes, reviews never even touche the home page because they live one level down on a "reviews" page which typically has 0 inbound links and low page authority. In these cases, I will use OSE to find the blog post with the strongest back link profile and request a link on that page instead. Typically, these posts are 2-3 years old so the bloggers are usually happy to give an old page some action. I'm a bit concerned though..Since these pages are frequently old, their content has not changed for years. Essentially, the pages have gone stale. Am I getting any benefit from these links? They typically have the 2nd best Page Authority on the Domain, but I'm wondering if the lack of fresh content kills all the value.
Link Building | | znotes0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0