Rotating Banner Ad Value?
-
Sorry if this has been discussed couldn't find a post about it.
Was wondering the potential link value of a rotating banner link.
Situation 1: A site that wants $50/CPM. Those impressions are random throughout the month and can be on any page within the site.
Situation 2: A sidebar banner ad that rotates with other banners.
Will these links be recognized and is there link value?
Thanks
-
Most likely it will not provide value, but to be sure, check the "source code" of the site and see how the code is being generated on other banners in the same position.
Look for the actual URL of those sites in a static reference. But overall, my feeling is that banner ads won't really help. You mainly will want text ads with your "anchor text" pointing back to your specified URL from a quality, content-related site.
-
Yea just got through reading the article. Makes sense now, Cheers
-
Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.
However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.
The link I posted in the previous response as well as the one below explain it pretty well.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
-
Sorry your wording confused me a bit.... So you dont want followed links? I thought that is what you did want? Or is it just because it is a paid ad that makes a difference.
-
It would really depend on how the links were implemented on the site serving them.
However, you may want to consider this: Google doesn't like when an ad link that does not carry the rel="nofollow" attribute, which would prevent the link from helping to improve your search engine rank. So, proceed at your own risk with ads that have "followed" links.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facet Values as Anchor text
Hi I've reviewing our internal linking structure & have found that the facets/filter buttons on a category, are crawled and have anchor text to each link, for example: The anchor text to filter the product listing results by those under £50 would be: | Facet Value Less than £50.00 (15) Less than £50.00 (15) | This also has the source URL & destination URL of http://www.key.co.uk/en/key/lockers I haven't come across this before - is this an issue?
Intermediate & Advanced SEO | | BeckyKey0 -
Adding Video-Effective Means of Generating Quality Links?
Is adding video to URLs create a higher quantity/quality of incoming links than adding new text? Our firm operates a commercial real estate web site (www.metro-manhattan.com) in New York City. This niche is highly competitive. Our link profile is pretty weak. We have about 30-40 neighborhood pages among many others. These neighborhood based pages are text based. Would adding a video clip with pertinent information about these neighborhoods attract links? Basically the question is if video is effective link bait. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Should I Keep adding 301s or use a noindex,follow/canonical or a 404 in this situation?
Hi Mozzers, I feel I am facing a double edge sword situation. I am in the process of migrating 4 domains into one. I am in the process of creating URL redirect mapping The pages I am having the most issues are the event pages that are past due but carry some value as they generally have one external followed link. www.example.com/event-2008 301 redirect to www.newdomain.com/event-2016 www.example.com/event-2007 301 redirect to www.newdomain.com/event-2016 www.example.com/event-2006 301 redirect to www.newdomain.com/event-2016 Again these old events aren't necessarily important in terms of link equity but do carry some and at the same time keep adding multiple 301s pointing to the same page may not be a good ideas as it will increase the page speed load time which will affect the new site's performance. If i add a 404 I will lose the bit of equity in those. No index,follow may work since it won't index the old domain nor the page itself but still not 100% sure about it. I am not sure how a canonical would work since it would keep the old domain live. At this point I am not sure which direction I should follow? Thanks for your answers!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Any value to shoehorning less applicable rich snippets into a page?
I've been wondering something about rich snippets for a while. I can plainly see how rich snippets and micro-data stuff can be super helpful for pages that feature things like event schedules, recipes, specific products with reviews, and articles written by influential authors. But is it worth trying to force micro-data into pages that don't readily lend themselves to the established rich snippet archetypes? For example, say I was making a website for a carpet cleaning service. The company provides a service, rather than selling a tangible product, so there aren't individual items of which to tag pictures and reviews. The company doesn't hold any kind of events, so the scheduling stuff doesn't apply. The company doesn't necessarily present itself with any one person as the "face of the company", so there isn't anyone to tag as the "author" of the content. And obviously (I hope), people should not be eating/drinking carpet detergents, so recipes wouldn't work. Given these restrictions, is it of any value to use any of the more generic micro-data structures like "thing" (http://schema.org/Thing) or "intangible" (http://schema.org/Intangible) to mark up stuff like "this is a picture of a carpet that we cleaned, but you can't actually buy from us"? Or are the rich snippets more of an "if your content fits with one of Google's promoted use cases, that's great, but otherwise don't bother" situations? Thanks!
Intermediate & Advanced SEO | | BrianAlpert780 -
Do links script tags pass value?
Hi I was wondering if there was any consensus over whether links in script tags pass any value - such as the link code below? Thanks
Intermediate & Advanced SEO | | James770 -
Did adding product videos cause my products to lose #1 position?
I work on an e-commerce site and for many of the products we sell, we rank #1 for "product name + item number" related searches. We decided to add product videos to some of our products in the hopes of getting an additional listing in the SERP's (regular listing + video listing in universal video results) Instead.. What we've noticed is that sometimes we are not getting 2 listings but just a regular listing with a video thumbnail that ranks somewhere on the middle of the first page. The video thumbnail is great.. but I'd rather the #1 position. I don't think Google likes to show video results as the #1 position for obvious product searches. What do you think? Did we lose our #1 position because of adding the videos to our product pages? Any advice or similar experiences? ~~ Additional information: On some of those queries, Google had decided to ignore our video and we have maintained our #1 ranking. Thanks!
Intermediate & Advanced SEO | | WebstaurantStore.com0 -
Can I reduce number of on page links by just adding "no follow" tags to duplicate links
Our site works on templates and we essentially have a link pointing to the same place 3 times on most pages. The links are images not text. We are over 100 links on our on page attributes, and ranking fairly well for key SERPS our core pages are optimized for. I am thinking I should engage in some on-page link juice sculpting and add some "no follow" tags to 2 of the 3 repeated links. Although that being said the Moz's on page optimizer is not saying I have link cannibalization. Any thoughts guys? Hope this scenario makes sense.
Intermediate & Advanced SEO | | robertrRSwalters0 -
Could adding canonical tags to large Ecommerce site ever hurt rankings? Temporarily?
We have a really large site we're working on who's product pages rank well for the most part but also have multiple products listed in different categories with different URL's. I'm assuming there's no downside to adding canonical tags to these right? Its peak season so I don't want to do anything that could, even temporarily, bring down their rankings. Thanks!
Intermediate & Advanced SEO | | iAnalyst.com0