Competitive analysis of inbound links
-
I am trying to figure out how to best use SeoMoz tools to do some competitive analysis of inbound links.
With the site explorer tool I can "compare Link Metrics" I see that a competitor is beating me on External Followed Links and Total Linking Root domains. I want to dig further into this data and see how these are distributed. What I am really after is which root domains are sending them the most links. Knowing that 20k of their links are coming from 5 specific root urls would be great to know. Is there anywhere that I can see this data. Ideal column headers would be:
- Linking Root Domain
-
of Followed Links (from this root domain)
- Linking Domain Authority
The ability to drill down from there into specific links would be mind blowing.
Is there any way to browse this type of data in SeoMoz?
-
Hi Dan,
The only difficulty is that OSE limits the number of links from each domain to 25 per report. This limit is meant to display a greater variety of linking domains. Without this limit, the reports could be filled with 10,000 low-quality, repeating sidebar links all from the auto-generated blog.
One option would be to use the SEOmoz API to find the data you're looking for, but building a tool just for this purpose might be a bit overkill for this application.
Here's a solution that should work easy. Check out Dr. Pete's post on Link Profiling with Open Site Explorer. He provides some tools for a deeper analysis of link distribution you should find insightful.
When your done with that, try out these Excel speadsheets from John Doherty. They look both at PA and DA of your backlinks, as well as the added bonus of anchor text distribution.
Hope this helps! Best of luck with your SEO.
-
Hi Dan, SEO Competitor analysis could be simply defined as a process of discovering why competing websites are highly ranked by the search engines.
The first step is using your keyword research data to do a detailed analysis as to whatwebsites are competing for the same keywords and phrases. From there, detailed analysis of their websites construction will yield clues as to how they are achieving good ranking in search engines.
For you to understand the Dan you should look at the Deep Approach to Competitive Analysis & after that competitor site analysis & back link analysis also.
I hope that your query of competitive analysis of inbound links has been solved.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Potential spam websites with high DA linking back to us
Hey everybody, I'm going through all my sites and disavowing crap links. However, I'm having trouble distinguishing which high DA sites to disavow. What would you do? For example:
Moz Pro | | MEllsworth
https://mza.bundledseo.com/researchtools/ose/spam-analysis?site=busca.starmedia.com&target=domain&source=subdomain&page=1&sort=spam_score and https://mza.bundledseo.com/researchtools/ose/spam-analysis?site=cc879fe.activerain.com&target=domain&source=subdomain&page=1&sort=spam_score They both have tons of backlinks - both good and crap. The first has a DA of 72 and a Moz spam score of 4/17 and the second has a DA of 86 and a Moz spam score of 9/171 -
Joomla Opencart Duplicate Link Issue
With a few recent catalog changes my client is having tons of duplicate content issues. The most peculiar is one that I cannot see visibly on the site pages. This page: http://www.CLIENTDOMAIN.com/catalog/lights.html shows to have several duplicate content issues with URLs such as: http://www.CLIENTDOMAIN.com/catalog/lights/Lamp-DRW.htmlhttp:/www.CLIENTDOMAIN.com - where the domain is basically added to the end of the first URL. Has anyone seen this? Any fixes, plugins or thoughts? Thanks,
Moz Pro | | KristinaWitmer
Kristina0 -
Automatically Check List of Sites For Links To Specific Domain
Hi all, Can anyone recommend a tool that will allow me to put in a list of about 200 domains that are then checked for a link back to a specific domain? I know I can do various link searches and use Google site: command on a site by site basis, but it would be much quicker if there was a tool that could take the list of domains I am expecting a link on and then find if that link exists and if so on what page etc. Hope this makes sense otherwise I have to spend a day doing it by hand - not fun! Thanks,
Moz Pro | | MrFrisbee
charles.0 -
Crazy competitive link analysis, 1 - 40 - 38
I'm seeing very strange results on my competitive link analysis. It used to give me a fairly constant domain authority of 38, now one hour i'm seeing 1, then 38 then back to 1 but if I look in opensite explorer it says I have 40. The same weirdness is having to every other stat in the section both in the overview and more detailed section. The same thing is happening with one of the other competitors i'm comparing my link profile with. What's going on?
Moz Pro | | AquanautsUK0 -
Where is the best place to add links on my site?
If I'd like to put links to other sites in my site, is it better to have a page named "Our Helpful Links" etc. instead of just adding them to the bottom of an existing page like I've seen on some sites? I'm asking because I'm wanting to make Google as happy as possible and still add them. Just in case it helps to look at the site yourself to give advise its; http://www.allstatetransmission.net If you see anything else there that I should work on feel free to be hard on it, I value any criticism. Thanks, Jeff
Moz Pro | | allstatetransmission0 -
How many of my linked pages should I redirect (301's)
I'm moving my store to a new site and will have a much friendlier but completely different URL structure. I used Open Site Explorer to find inbound links to 513 pages and have done about half so far. The remaining pages have one link each at a page authority of 27 or less - but there are still 250+ of them. I have to manually view each old page, search for the product on the new site, and enter the redirect as there is no way to translate old URL's to new ones. How important is it for rankings to redirect the remaining 250 or so pages?
Moz Pro | | agirlandamac0 -
SEOmoz API - Links and Anchor Text Calls
Hi, I'm testing out the SEOmoz API - however I'm stuggling to understand the use of the Cols parameter within the "anchor-text" method. I've looped through increasing numbers of "Cols" for a standard query and there just seems to be no logical pattern.
Moz Pro | | AlexThomas
** - Could someone please enlighten me as to how this works?** E.g. of results for query: http://lsapi.seomoz.com/linkscape/anchor-text/www.seomoz.org/?Scope=term_to_page&Sort=domains_linking_page&Cols=1 1Array ( [0] => Array ( [aturid] => 86128451138 ) [1] => Array ( [aturid] => 86128451144 ) [2] => Array ( [aturid] => 86128451131 ) ) 2Array ( [0] => Array ( [atut] => seomoz ) [1] => Array ( [atut] => seomoz.org ) [2] => Array ( [atut] => seo ) ) 3Array ( [0] => Array ( [aturid] => 86128451138 [atut] => seomoz ) [1] => Array ( [aturid] => 86128451144 [atut] => seomoz.org ) [2] => Array ( [aturid] => 86128451131 [atut] => seo ) ) 4Array ( [0] => Array ( [atui] => 38845159274 ) [1] => Array ( [atui] => 38845159274 ) [2] => Array ( [atui] => 38845159274 ) ) 5Array ( [0] => Array ( [atui] => 38845159274 [aturid] => 86128451138 ) [1] => Array ( [atui] => 38845159274 [aturid] => 86128451144 ) [2] => Array ( [atui] => 38845159274 [aturid] => 86128451131 ) ) 6Array ( [0] => Array ( [atui] => 38845159274 [atut] => seomoz ) [1] => Array ( [atui] => 38845159274 [atut] => seomoz.org ) [2] => Array ( [atui] => 38845159274 [atut] => seo ) ) 7Array ( [0] => Array ( [atui] => 38845159274 [aturid] => 86128451138 [atut] => seomoz ) [1] => Array ( [atui] => 38845159274 [aturid] => 86128451144 [atut] => seomoz.org ) [2] => Array ( [atui] => 38845159274 [aturid] => 86128451131 [atut] => seo ) ) 8Array ( [0] => Array ( [atuiu] => 1 ) [1] => Array ( [atuiu] => 1 ) [2] => Array ( [atuiu] => 0 ) ) 9Array ( [0] => Array ( [atuiu] => 1 [aturid] => 86128451138 ) [1] => Array ( [atuiu] => 1 [aturid] => 86128451144 ) [2] => Array ( [atuiu] => 0 [aturid] => 86128451131 ) ) 10Array ( [0] => Array ( [atuiu] => 1 [atut] => seomoz ) [1] => Array ( [atuiu] => 1 [atut] => seomoz.org ) [2] => Array ( [atuiu] => 0 [atut] => seo ) ) Links API: Similar confusion here for:
"TargetCols"
"SourceCols"
"LinkCols" The description here http://apiwiki.seomoz.org/w/page/13991141/Links API - is a bit vague It appears that the links API spits out everything anyway - that one's less of an issue. So... could anyone explain how the Anchor-text API parameter Cols works?? Cheers!0 -
Can I change Keyword Analysis from Google USA to Google Brasil:
I am on SEO MOZ pro and I am running an analysis on some Keywords. I would like to see how competitive they are on Google Brasil, but I only see GOOGLE USA and don~t know how to change it.
Moz Pro | | juliantile1