DA or PA for link building strenght
-
Hello,
We're doing link building for nlpca(dot)com with Open Site Explorer.
90% of the sites found that we're targeting have NLP resource sections that will probably list our site because we are an authority.
My Excel Spreadsheet has the following values:
Backlink Holder
Site Name
Site URL
Site Type
Tactic
PA
Ease (1-5)
Estimated Value (1-5)
Priority (Ease x Est. Value)
Contact Info
--
I'm only interested in strong sites - sites that will be around for the long haul, and I'm stopping aquiring sites that their resource section has a PA lower than 20.
Should I be incorporating DA in some way as well?
What other feedback do you have for me?
-
Casey, Devlive, and Slava,
Thank you for the interesting responses.
I am wondering, as I stop around PA 20 (I don't go below that) in OSE, what is the smallest DA that you guys would target, keeping in mind that I only want to incorporate sites in it for the long haul.
-
Hi Bob,
I would recommend you to incorporate DA also in the same way because a newly created page will have relatively low page authority but will benefit from the higher domain authority of the entire domain, so may still be ranked fairly well while it builds up its own page authority.
Domain Authority predicts how well a page ranks on a domain, the higher the Domain Authority, the better chance there is for an individual page on that domain to rank highly. Page Authority predicts the likelihood of an individual page ranking well, no matter what the content on the page is. The higher the Page Authority is, the more likely it is that the page will rank.
So, DA should also be incorporated.
-
Hi Bob,
A friend of mine once described it to me like this...
Say your selling your house, where your house is your domain authority, your rooms are your page authority.
You have a great big nice house. Every room is in great condition, freshly remodeled, etc.... EXCEPT the kitchen! Your house is still great, but the value has certainty dropped because of your bad kitchen. In fact, some buyers are even turned off because of your bad kitchen.
Same goes for the other way around... If you have a broken down house in the ghetto but you have a killer master bedroom no one wants to buy your house.
If that didn't make sense, you want to get that ideal house with great rooms.
I guess the answer to your question is DA is important and to ideally find link opportunities with good DA and PA.
Its not going to hurt you, but its not going to benefit you as much just targeting PA
-
I believe that DA is more important than PA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Plan for Analyzing and Optimizing Internal Link Structure
I've noticed that our site has what appears to be a poor ratio of external-to-internal links. I know there are no hard and fast rules in SEO but generally I've come to understand that this ratio should be relatively balanced, and in some cases I've seen some correlation of high-performing/ranking sites closer to 70-30 (external-internal). I'm not going to get into specifics, but our ratio is well-below 50-50 (heavy on internal links compared to the volume of inbound external links). My hypothesis is that this is diluting the link equity/authority for the domain. Moz's tools don't really provide any data beyond the initial data point of the volume of internal links compared to external. Being that I've never really gone down this rabbit hole before, I'm wondering if anyone else has ever experienced anything similar and could point me in the right direction. Thanks in advance for any assistance or guidance!
Moz Pro | | IWaldron0 -
Better link metrics, but lower rank??
Hello to all, new member here from Houston. I'm learning a lot! I've brought my site up some but my chief competitor is still at #1 position. I ran a full SERP report for my top keyword. My site appears to rank better on: Page Authority…Domain Authority…MozRank…MozTrust...DmT/DmR… Additionally, his on-page grade is F, mine is B! So, it appears sheer bulk incoming links are really where it's at. He beats me, somewhat, at URL Link Counts, also on Followed External Links. The real difference appears to be External Links to This Domain: I have 65, he has somehow managed to get 3500…I think his webmaster has a local directory where everybody links to each other…I can't imagine how a small biz like this, in a fairly non-competitive industry, could get that many. Anyway, thought I'd bring this up for comments/clarifications, if anyone has any---Also, is there a resource to understand these various parameters. Thanks--- John in Houston
Moz Pro | | vondoba0 -
I have a client with a bit over 100 inbound links but Open Site Explorer shows total links on Subdomain as over 66,000, how can this be?
I have a client www.woodard247.com that shows only a bit over 100 inbound links. using the Open Site Explorer, they are a well trafficed local site and are not doing any grey hat or black hat techniques. However the rankings for their main keywords have suffered recently and we cannot identify any duplicate content or keyword stuffing issues. We have never purchased links or used link building software. Now for the main question: When we run Open Site Explorer it shows only a bit over 100 inbound links on the page and the domain, but the subdomain shows over 66,000 total links! How can this be possible? Could this be a problem? How can I find out what these links are since Open Site Explorer and Seo Spyglass both show only a hundred or so?
Moz Pro | | tjkirgin0 -
Is seomoz rogerbot only crawling the subdomains by links or as well by id?
I´m new at seomoz and just set up a first campaign. After the first crawling i got quite a few 404 errors due to deleted (spammy) forum threads. I was sure there are no links to these deleted threads so my question is weather the seomoz rogerbot is only crawling my subdomains by links or as well by ids (the forum thread ids are serially numbered from 1 to x). If the rogerbot crawls as well serially numbered ids do i have to be concerned by the 404 error on behalf of the googlebot as well?
Moz Pro | | sauspiel0 -
Link Assistant SEO Tool - Any Others?
I have the most boring copier service website, clients cool, concept is really boring; Well I am looking to generate this client some link back juice, cause this guy is struggling for traffic, and I am am struggling to generate a buzz about copier services?? Fortunately, it's only local, so that helps me with testing my localization campaigning. 🙂 Any opinions on this software? http://www.link-assistant.com Do you know of some better "Back Linking Software? I was considering buying it. But once I go to purchase it, I second guess myself; "It just looks shady, and the perpetual up-sale, turns me off.". I really just value the MOZer communities opinions! and I want to see what the community thinks of the above company, and if ya heard anything good, or bad. The Demo seems legit as hell!
Moz Pro | | smstv0 -
How do I get a link in my blog bio signature on my Youmoz posts?
I've done several Youmoz posts and only recently noticed for some reason that other authors have included author links and links to their websites in their bio section at the end. I edited mine with a full URL but it only shows up as text. No editor there when you edit your profile so no way of adding a link. Anyone know how this is done?
Moz Pro | | DanDeceuster0 -
No Local Directory links in Open Site Explorer?
Hi there, I just signed up for seomoz pro today and have been playing around in OSE looking at a number of local business websites that I manage SEO for. For all of them, I have put an endless amount of effort ensuring they have good quality, accurate business listings in all the local directories like yelp, yellowpages, hotfrog, tripadvisor, etc. For most of them, I did this months or even up to a year ago. However, I don't see a single link reported in OSE that is a result of my efforts here. Does OSE not report links from local business directories, or should I be concerned that I'm somehow not optimizing properly, or are these types of links of such little value that they don't get picked up, something else? Thanks for the help!
Moz Pro | | rianDS1 -
Is DA a reliable domain metric?
I use DA and PA every day for reporting, researching and most of the time it's a pretty good metric to compare domains and pages but recently I did an experiment and I was surprised when I saw the results. Two months ago I "link bombed" one of my old, unused websites with thousands of spammy blog comment links. Before the attack, its DA was 21 with a few hundred links. In August, after the recent OSE update I checked the website again and I was quite surprised to see DA 61 as a results of 8340 links. A DA value over 60 is considered pretty strong and it's interesting to see that spammy blog comment links could change it so significantly. Someone who doesn't know the history of the domain might get interested in advertising on such websites because the mozbar shows a high DA value. I know it's difficult to algorithmically differentiate between spammy and valuable blogs but a future OSE update could focus on this issue. Let me know what you think.
Moz Pro | | Gyorgy0