Does onsite content updates have an effect on SERPs?
-
Hi,
Some might see this as a very (VERY) basic question but wanted to drill down into it anyway.
Onsite content: Lets say you have a service website and attached to it is a blog, the blog gets updated every other day with 500 words of relevant content, containing anchor text links back to a relevant page on the main website.
Forget about social signals and natural links being built from the quality content, will adding the content with anchor text links be more beneficial then using that content to generate links through guest blogging?
10 relevant articles onsite with anchor links, or 10 guest posts on other websites?
I guess some might say 5 onsite and 5 guest posts.
-
What I like to do is occasionally research, work on, and perfect a solution to a problem.
Then I will have plenty of material for both internal and external content. You can first write a blog post or article on your site. And edit it a bit and have it looking good.
Then show it as the example to other webmasters and podcast hosts.
They get an idea of how you feel, know if they want your content on the matter on their site and then there is a natural page to link to for any story they do on you.
It seems like a good way to go and this then has otehr strong pages with links to you that are ontopic, relevant, and different content than the first article.
The second, third, or fourth article get easier and easier to write. And doing a podcast is a walk in the park after all the research and reporting.
-
Thanks nakul,
I do use guest blogging as my main way of building SERPs as ive had some great success with it in the past and current.
But I think it's time to start mixing it up with social signals, directory subs etc, I dont expect this kind of link building to do much it might just open my link profile up a bit and fingers crossed the diversity alone helps the SERPs.
-
Depending upon your link profile and how you currently rank in the SERPS, your best best is to do both. YOu are right thinking about it...both internal links as well as external links are important and some strong guest posts from niche blogs would certainly help. I would also not overdo just the guest posts kinds of links. Do other kinds of link building as well. For example, provide a link to this article code on your blog, which might invoke readers and other webmasters possibly linking to you from their blogs or discussing your article on a niche forum.
I hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are feeds bad for duplicate content?
One of my clients has been invited to feature his blog posts here https://app.mindsettlers.com/. Here is an example of what his author page would look like: https://app.mindsettlers.com/author/6rs0WXbbqwqsgEO0sWuIQU. I like that he would get the exposure however I am concerned about duplicate content with the feed. If he has a canonical tag on each blog post to itself, would that be sufficient for the search engines? Is there something else that could be done? Or should he decline? Would love your thoughts! Thanks.
Intermediate & Advanced SEO | | cindyt-17038
Cindy T.0 -
Check website update frequency?
Is the tools out there that can check our frequently website is updated with new content products? I'm trying to do an SEO analysis between two websites. Thanks in advance Richard
Intermediate & Advanced SEO | | seoman100 -
Duplicate Content with URL Parameters
Moz is picking up a large quantity of duplicate content, consists mainly of URL parameters like ,pricehigh & ,pricelow etc (for page sorting). Google has indexed a large number of the pages (not sure how many), not sure how many of them are ranking for search terms we need. I have added the parameters into Google Webmaster tools And set to 'let google decide', However Google still sees it as duplicate content. Is it a problem that we need to address? Or could it do more harm than good in trying to fix it? Has anyone had any experience? Thanks
Intermediate & Advanced SEO | | seoman100 -
About duplicate content
We have to products: - loan for a new car
Intermediate & Advanced SEO | | KBC
- load for a second hand car Except for title tag, meta desc and H1, the content is of course very similmar. Are these pages considered as duplicate content? https://new.kbc.be/product/lenen/voertuig/autolening-tweedehands-auto.html
https://new.kbc.be/product/lenen/voertuig/autolening-nieuwe-auto.html thanks for the advice,0 -
How to deal with URLs and tabbed content
Hi All, We're currently redesigning a website for a new home developer and we're trying to figure out the best way to deal with tabbed content in the URL structure. The design of the site at the moment will have a page for a development and within that you can select your house type, then when on the house type page there will be tabs displayed for the user to see things like the plot map, availability and pricing, specifications, etc. The way our development team are looking at handling this is for the URL to use a hashtag or a query string at the end of it so we can still land users on these specific tabs for PPC for example. My question is really, has anyone had any experience with this? Any recommendations on how to best display the urls for SEO? Thanks
Intermediate & Advanced SEO | | J_Sinclair0 -
Http and https duplicate content?
Hello, This is a quick one or two. 🙂 If I have a page accessible on http and https count as duplicate content? What about external links pointing to my website to the http or https page. Regards, Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
How to promote good content?
Our team just finished a massive piece of content.. very similar to the SEOmoz Begginer's Guide to SEO, but for the salon/aesthetics industry. We have a beautifully designed 10 Chapter, 50-page PDF which will require an email form submission to download. Each chapter is optimized for specific phrases, and will be separate HTML pages that are publicly available... very much like how this is setup: http://www.seomoz.org/beginners-guide-to-seo My question is, what's the best way to promote this thing? Any specific examples would be ideal. I think blogger outreach would likely be the best approach, but is there any specific way that I should be doing this?.. Again a specific start-to-finish example is what I'm looking for here. (I've read almost every outreach post on moz, so no need to reference them) Anyone care to rattle off a list of ideas with accompanying examples? (even if they seem like no-brainers.. I'm all ears)
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0