One Business-Multiple Services
-
Hello Everyone,
I was looking for some strategies for doing SEO on a site that offers multiple services.
Here is the example:
There is one company with ONE physical address.
They perform the following services:
- Pest Control
- Mold Remediation
- Home Inspections
- Waterproofing
They also handle these services in several surronding cities.
They want to maintain one website for branding purposes.
Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services.
Thank you!
-
Hello Bill,
Thanks for coming to Q&A with your question. The NAP is really the key, more so than the website. For the business to be able to treat each specialty as distinct, it would need to become 4 distinct companies, each with a unique legal business name, legit physical street address and local area code phone number. This scenario would enable the owner to have a unique Google Place Page for each of the businesses, instead of just one Place Page for all of his specialties (as well as having unique listings in all of the other local business indexes). As things currently are, he is permitted to have only the one listing per index.
This is the case for most businesses like that of your client and by building out his content on his website, you are doing pretty much what you can do for his organic campaign (plus linkbuilding, social media, video etc., of course).
The tough thing about clients like this one, is that they typically not only offer a menu of very varied services, but they also tend to serve in a number of surrounding cities. So an SEO/Local SEO campaign typically looks something like this:
1. Get the client listed in the major local indexes.
2. Campaign for reviews in a variety of sources.
3. Get citations for his Google Place Page
4. Build out a body of service-related content on the website.
5. Build out a body of geographic content on his website.
6. Build links every which way
7. Engage in additional forms of marketing that will be most effective at reaching the client's audience (email, video, social media, blogging, etc.)
Now, in entering into all of this work, the client must be informed up front that his chances of ranking above the fold of Google's results are mostly going to revolve around his services in his city of location, in that he may achieve grey pinned local results for these 'service + geo' terms. He may not be able to expect top rankings for all 4 services. In any service city where he isn't physically located, the client should be made to understand that he is most likely to have to rely solely on the organic rankings below the local results, as Google will be viewing his competitors with physical locations in those cities as most relevant.
Clients like these are more complicated than, for example, a dentist with an office in Denver. But, that being said, there are substantial benefits to engaging in the work. Even lower rankings for terms can lead to trickles of monthly traffic and if these convert to phone calls and bookings, it has all been worth it.
Good luck!
-
Yes but then its hard to get the quality links for each, you can do your local directories for each, but the quality links is a bit harder.
-
Thanks Alan. I can understand why they want to do this from a branding standpoint but it will be harder to rank for individual terms.
In most cases I would think multiple websites would be called for here. A website for each area of service.
-
It is hard to rank for multiple servies, but even harder for multi locations, but you seem to be doing the write thing, make a page for each target.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need multiple 301s to preserve SEO
Many years ago I created website www.original.com. Two years ago I redirected website www.original to www.neworiginal.comusing 301 redirects. I have now created www.rebranded.com. I want to maintain all SEO value. Should I redirect both www.original.comand www.new original.com to www.rebranded.com? Or do I only need to redirect one of them and if only one which one? If I need only to redirect one can I delete the other, why or why not. Of course the url are fictitious. I truly appreciate your help
Intermediate & Advanced SEO | | PhotoStl0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
Multiple 301 redirects for a HTTPS URL. Good or bad?
I'm working on an ecommerce website that has a few snags and issues with it's coding. They're using https, and when you access the website through domain.com, theres a 301 redirect to http://www.domain.com and then this, in turn, redirected to https://www.domain.com. Would this have a deterimental effect or is that considered the best way to do it. Have the website redirect to http and then all http access is redirected to the https URL? Thanks
Intermediate & Advanced SEO | | jasondexter0 -
Silo This! Siloing issue with KW targets and multiple categories
I am having a difficult time determining how to silo the content for this website (douwnpour). The issue I am having is that as I see it there are several different top-level keyword targets to put at the top of the silos, however due to the nature of the products they fit in almost every one of the top-level categories. For instance our main keyword term is "Audio Books" (and derivatives thereof). but we also want to target "Audiobook Downloads" and "Books on CD". Due to the nature of the products, almost every product would fit in all 3 categories. It gets even worse when you consider normal book taxonomy. The normal breakdown would be from audiobooks>Fiction(or Nonfiction). Now each product also belongs to one of these categories, as well as "download", "CD", and "Audiobook". And still worse, our navigation menus link every page on the site back to all of these categories (except audiobooks, as we don't really have a landing page for that besides the home page, which is lacking in optimized content, but is linked from every page on the site.) So, I am finding siloing, or developing a cross-linking plan that makes sense very difficult. It's much easier at the lower levels, but at the top things become muddy. Throw in the idea that we may eventually get e-books as well, and it gets even muddier. I have some ideas of how to deal with some of this, such as having the site navigation put in an i frame, instituting basic breadcrumbs, and building landing pages, but I'm open to any advice or ideas that might help, especially with the top level taxonomy structure. TIA!
Intermediate & Advanced SEO | | DownPour0 -
Can I consolidate tasty link juice from several categories to one?
I have two categories currently "Men's Christian Jewellery" and "Women's Christian Jewellery" but neither pick up search engine traffic as well as just "Christian Jewellery" as a unisex category. My question is this; if I create a new category "Christian Jewellery" but then remove the two others and create 301 redirects from them to this new category, will this transfer all of the juice from the other pages to this new one? Thanks in advance for any replies! 🙂
Intermediate & Advanced SEO | | acecream0 -
Best practices for robotx.txt -- allow one page but not the others?
So, we have a page, like domain.com/searchhere, but results are being crawled (and shouldn't be), results look like domain.com/searchhere?query1. If I block /searchhere? will it block users from crawling the single page /searchere (because I still want that page to be indexed). What is the recommended best practice for this?
Intermediate & Advanced SEO | | nicole.healthline0 -
Splitting one page into two
Good day everyone! If you have a page that ranks well for two highly competitive, yet mutually irrelevant, terms, but that the page will be split into two as part of a website redesign, would you 301 it to term X or term Y? What criteria do you use? Are there any other things I should do to avoid the wrong page ranking for the wrong term? I don't want users searching for term X to end up in page Y. Thanks!
Intermediate & Advanced SEO | | andrep0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0