2 Year Old Keyword Focused Site Will Not Rank for Keyword
-
Hi All,
I need your help.
This site is confounding me. The site is turnstilefactory.com
It's a few years old. Strong domain name and seo focused on the term 'turnstile'.
In bound links are not abundant, but certainly not absent either.
Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not.
I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name.
Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated.
Thanks.
-
I figured that had to be it. Thanks for all the help, everyone. It's appreciated.
-
..3 linking domains. Not 5! Apologies for the error.
-
Likely due to a shortage of domains linking in.
The use of the keyword 'turnstile' in the domain name is no bad thing, but not as important as it once was.
I looked at your site alongside four competitors (turnstile.com; turnstilesecurity.com; ablertech.com; haywardturnstiles.com). By far the most obvious gap between your site and the competition is in the number of domains linking in. You have 5, where high-ranking competitors have anywhere from 20 to 300. And your 5 domains aren't of the best quality (fencebids.com, etc..)
Quality link building is my only answer then, I'm afraid. It's not very original, but it does work!
-
You should take a look at the metrics inhttp://www.opensiteexplorer.org
As you will see you have only 3 linking root domains, 23 total links, Page Authority 30, and Domain Authority 19.
Focus on getting inbound links.
-
Only thing I saw straight away was you are using a canonical tag to point to a different domain...
http://www.turnstile-factory.com which then is redirected back to you.
Your canonical tag if needed at all should point to your domain & page root.
You should also deal with root/index.php 301 it to just root
Hope that helps,
Don
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Someone explain why this site ranks #1 and #2? I am confused.
Hi everyone, Here is my problem. This site: https://247ride.com/town-cars/ ranks for bunch of really good keywords. Such as lax car service, car service to lax etc. The keyword does not appear in Title tag, and only partially on meta description. The site's DA is 23 and PA is 22. Less than 29 links overall, and linking domains 8. Why in your opinion Google is ranking this page #1 and #2 for many competitive keywords. I know it's a hard question to ask but any input would be greatly appreciated. I am working really hard to rank for same keywords and so far i am at #11 position. Thanks in advance, Davit
Intermediate & Advanced SEO | | Davit19851 -
What are safe promotion techniques for articles targeting low competition keywords on a high authority site?
Hi SEO Community, The title says it all; we are running a content strategy that is targeting relevant low volume, low competition keywords published on a high authority domain. How would you design your promotion / reachout / linkbuilding / strategy in this context? Would you assume internal linking would do the job or are there easy wins to earn rankings in this low competition environment? /T
Intermediate & Advanced SEO | | ppseo800 -
Organic keyword ranking drops across the board?
Howdy Moz, I have noticed a common anomaly across the majority of my client accounts (see attached image). Have lost thousands of organic keywords worldwide? (no loss in UK rankings though which are the ones that matter) Has there been an algo update? Seems strange. Thanks, Joshua nYP3i
Intermediate & Advanced SEO | | AscentGroup0 -
Keyword research when the site's subject is low volume
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc. It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches. What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc. Thanks for your time guys Leo
Intermediate & Advanced SEO | | Leo_Woodhead0 -
Web pages fighting over rank for one keyword. Can it be stopped?
Hey, See attachment. Website is Omega Red. The page I want to rank for seems like it is being held back by other closely related pages with similar titles. I am looking to rank for electrical earthing with this page. On the graph it shows how the other pages have interacted over a period of time on the website and how if they drop out of the top 50 this page then moves up in Google. I don't really want to canonicalise the other pages into one but maybe this is what needs to happen? Any suggestions? bWymgVt.jpg
Intermediate & Advanced SEO | | Hughescov0 -
Rank keeps decreasing - Is my site penalized
Hello, I have run into a bit of a predicament. All of my search terms keep dropping on a monthly basis, even though I am adding quality guest posts every month. Even if I get a handful of articles on semi-popular sites my ranking still drop. I am wondering, is my site penalized? My metrics also over exceed my rankings using both the Moz metrics and pagerank. I have a PR of 5 and domain rank of 50+ and I am still getting outranked on every term by people with lower metrics (PR 2 and DR of 30) In the past I have done mostly article syndication through sites like ezinearticles and isnare, but that was about 5 years ago. I have also done a couple of the "pay $50 for 100 directory submissions" once but that was also about 5 years ago. Has anyone experienced anything like this? Anyone have any advice? As you can probably tell I am getting really frustrated. P.S. - This is happening for all pages on my website, not just particular pages. Is is possible to get a site wide penalty, and if so, what can be done about it?
Intermediate & Advanced SEO | | Mjstout0 -
Widespread Ranking Drops for Strong, White Hat sites
Hi Moz, A few of our sites experienced widespread ranking drops across all keywords this morning. Both of these are very strong sites with a high DA (56), moz rank and moz trust above 5. We haven't been doing any black hat SEO, creating spammy links, or paying for links. Is anyone else seeing anything similar or have any ideas as to what type of Algorithm update this might be? We currently rank 67th for our name.
Intermediate & Advanced SEO | | OneClickVentures0 -
Flash to HTML? Will I lose rank when I return?
My clients site in in flash! I am taking it down and building an all HTML site. the domain is 11 years old and google has only indexed 3 pages...Yikes! My question is that when I rebuild the site and optimize it for certain keywords and get my placement moved higher and then switch back in 6 months to the all flash site. Will I lose my gained rank?
Intermediate & Advanced SEO | | SEObleu.com0