Can our white hat links get a bad rap when they're alongside junk links busted by Panda?
-
My firm has been creating content for a client for years - video, blog posts and other references.
This client's web vendor has been using bad links and link farms to bolster rank for key phrases - successfully. Until last week when Google slapped them. They have been officially warned on WMT for possibly using artificial or unnatural links to build PageRank.
They went from page one of the most popular term in Chicago for their industry where they had been for over a year - to page 8 - overnight. Other less generic terms that we were working on felt the sting as well.
I was aware of and had warned the client of the possibility of repercussions from these black hat tactics (http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo#jtc170969), but didn't go as far as to recommend they abandon them.
Now I'm wondering if one of our legitimate sites (YoChicago.com), which has more than its share of the links into the client site is being considered a bad link. All of our links are legitimate, i.e., anchor text equals description of destination, video links describe the entity that is linked to. Our we vulnerable?
Any insight would be appreciated.
-
Hi Mike,
I'm glad that you had the foresight to warn the client ahead of time. A lot of people are learning the hard way that quick-and-cheap link building methods can indeed cause penalties. My inbox is full of examples
Worry about links coming into your site that aren't legit, and links going out of your site that are irrelevant to low-quality sites. The fact that YoChicago.com happens to link to a site that has an unnatural link profile should be no problem.
-
I dont believe Google punishes sites for external links, they cant. If they did my competition would be F'd.
All the warnings and fuss is about "over stuffing keywords" on a page or doing other unnatural activity on a page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can affiliate links affect DA?
Hey guys, over the past two months my DA has gone down from 17 to 12, and I have no dura what could have caused it. I started putting in some Amazon affiliate links in my posts - could that be the reason why? Also, I have about 30 backlinks from a blog with a spam score of 11% - could this also be affecting it in any way?
White Hat / Black Hat SEO | | AmyAed0 -
Too many dofollow links = penalty?
Hi. I currently have 150 backlinks, 90% of them are dofollow, while only 10% are nofollow. I recently hit position #10 for my main keyword, but now it is dropped to #16 and a lot of related keywords are gone. So I have a few questions: 1. Was my website penalized for having an unnatural backlink profile (too many dofollow links), or maybe this drop in positions is just a temporary, natural thing? 2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%? Thank you!
White Hat / Black Hat SEO | | NathalieBr0 -
Are links on sites that require PAD files good or bad for SEO?
I want to list our product on a number of sites that require PAD files such as Software Informer and Softpedia. Is this a good idea from an SEO perspective to have links on these pages?
White Hat / Black Hat SEO | | SnapComms0 -
Does this type of link pass juice?
I have a backlink that looks like this: https://theirsite.com/go/?t=https%3A//www.mysite.com Will that pass link juice?
White Hat / Black Hat SEO | | vcj0 -
Is it ok to ask for a non reciprocal link
hey guys, got mini discussion question. With rapgenius.com getting penalized today, it raises some questions about linking. What they did is definitely not ok. A link scheme involving their own affiliate network is against Google guidelines for sure. So is it ok to ask for a non reciprocal link if there is no incentive involved and no money changes hands? ie. Someone writes an article related to your article topic, or they reference you without a link. Then uou email the webmaster requesting a link... They add it. Is this against the guidelines?
White Hat / Black Hat SEO | | Anti-Alex0 -
It appears that no matter what I do, my website is not picking up traffic. What can I do?
I have tried everything, followed everything by the book...yet nothing is happening. I I yet have to try PPC, but I am sure that by now the website is healthy since I have spent from January to the current date fixing every sort of warning and errors. While I have worked on link building strategies(only submitting links to directories for the moment) However the website is dead. What should I do? Is this due to a Google penalty?
White Hat / Black Hat SEO | | ts24group0 -
It Shows as "google results" but it's an incoming links, is it spaming me...?
Hello everyone I have 2 issues to share: 1) We have a site (personal-loans.org), In the past few weeks we notice that there are sites that have links to our site and we get traffic from them but...! when you go online to these sites they show you that all they do is provide "google search" results, because we where in first page on the results we had hits there as well what leads me to think that this is the reason we are at page 7 now after yesterday the ranking was at page 4. these are some of these sites so you can see it: internetpayadvances.com fastlivecashadvance.com assistancemoney.com scoutcashnow.com officialpayday.net Does anyone else got to see anything like that...??? I have many more links like that, these are only 5 out of 9 that had hits yesterday only, site traffic went from 250-300 to 63 a day... For the same site - it was on google search results 1st page and ranked 4-7, even after the big penguin changes. What we did notice is that A LOT of non related sites like surfing (yes ocean surfing) and sites that had no content AT ALL - all the text was inside of an image and ranked 3! 3rd on payday loans search result. (and the rest was and still just looks the same with different content...) Google say they want quality but does not do homework for the 2nd largest search for keywords such as loans and payday loans market, same goes for the cash advance. Please help, need your advice.... Thanks
White Hat / Black Hat SEO | | Yonnir0 -
Too many links... OOPS
So I made a big mistake. I know it was dumb. I took a chance and got screwed. I've been researching one of my competitions back links and found that about 7000 of their 12000 links came from one site. Upon further investigation that site is a page rank 7 and the link looked bought. My competitions page rank is 6 which I thought was largely because of this one link. I e-mailed the linking sites webmaster and they bought the link pretty cheap. So I thought... Hey!? Why not! About two weeks later, today, google webmaster tools finally found the link and my links went from 100 to 7100. Now that I really think about it, I know it was a stupid move. I just figured if they got away with it, I could. I'm a white hat seo'er from now on. I've learned my lesson. Wake up today and find that all 400 keywords I am attempting to rank for, which 60% used to be in the top 3, are now not in the top 100. Luckily I am still indexed in Google though, I'm just not ranking for anything significant. Now I e-mailed the linking sites webmaster and had him remove the links. He was pretty quick about putting them up, so I figure they'll be down today. Is it just a matter of Google realizing that they're gone until I'm back in the SERPS? Or am I screwed for good? This is a little scary, I depend on Google for my entire livelihood. Yeah, I know not something I should be gambling with then. I only spent $125 on the links, but every month of traffic is worth about $3k to me. Ouch. If I lose a few months I'm at least looking at a $10k hit. Please give me some good news 😞
White Hat / Black Hat SEO | | bjenkins240