Seomoz research tools question for inbound links
-
What is the best seomoz tool and or indicator within a tool for checking on a link (directory or article site) to evaluate whether or not you would actaully want a link from them? Any way to see if google penalizes them for there tactics or if that can hurt me by them linking to me or whatever?
I am at the beginning of a link building mission, but want to ensure that I do it methodically and correctly as possible based on the combines wisdom of this community.
Thanks for your help,
Steven
-
Open Site Explorer is the tool you are looking for. Generally, you want to seek out links from websites/pages that are relevant to your niche and have a strong Domain/Page Authority, which is a reflection of the strength and diversity of their inbound link profile. The more authoritative the page or domain, the stronger the link.
As for determining if a website is low quality (beyond SEOmoz authority metrics), you can use Open Site Explorer dive into the target website's backlinks. You should also obviously view the website and see if it passes a quick human review - is the website well organized, filled with high quality content, and well designed? If a website's strongest links appear spammy or their on-site tactics appear to be anything less than clean, you might want to consider moving on to the next opportunity.
In general, though, don't fret too much about making sure that each and every link opportunity presented to you is 100% clean. It is highly, highly unlikely that your website will ever be negatively impacted by an external link; even the most manipulative link tactics are usually just ignored by Google. Focus on keeping your on-site tactics clean and making sure that any external links ON your website are to good neighborhoods. Moreover, focus on building links with websites that have strong followings or large communities around them - don't forget, referral traffic can be every bit as powerful as organic search traffic.
The Official Google Webmaster Blog published a great post last year about getting quality links to your site. It may be worth the read.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a site that is showing Internal 0 Equity-Passing Links, 0 Internal links, and every page bar the homepage has a PageAuthority of 0\. Any suggestions on why this could be?
The website has been around for several years, although did undergo a significant redesign at the end of last year. I greatly appreciate any help.
Moz Pro | | embracedarrenhughes0 -
Setting a campaign in SEOmoz
Hi All, when i set a new campaign i am asked to decide if to use: domin-name.com Or www.domain-name.com Can someone please explain the different in terms of the campaign If i use: domain-name.com - will the campaign run on www.domain-name.com too? Thank you SEOwise
Moz Pro | | iivgi0 -
Video SERP and Seomoz ranking
It seems that my keywords that lead to videoresults in SERP, is not being ranked on Seomoz! How come when i rank #3 on a certain keyword with a videoresult Seomoz is displaying me as #15 (which is the second of my pages in SERP)? What is the reason for not counting the video-result in the ranking-tool?
Moz Pro | | alsvik0 -
Link reporting.
Is there a way in the Pro reporting where I can see a summary of the number of incoming links by type (blogs / news / wiki / dir / forums etc)? Even better, could the report give me an average Page Rank for each link type? Thanks,
Moz Pro | | CarlDarby0 -
301 redirect question from a newb
So, I've been blogging for almost 3 years now. I've always used wordpress, but recently changed from a ProPhoto theme to a Woo Theme (Editorial...don't know if that matters). I've signed up for the SEOmoz website and HOLY CROW I have problems with my website out the wazoo. I am tackling issues one at a time and one of my issues seems to be 301 redirects. If you'd like to see a screen shot of the crawl diagnostics, check it out the attachment. If you'd like screen shots of anything else, just let me know. I'm not sure I'm reading the chart right, but it seems to say that all of my redirecting problems are because my links are redirecting from an http://www..... to a http://http://www... I've been in my wordpress blog post back end and can't seem to figure out how they A. Got like this. and B how to fix it. If I'm reading the chart wrong...definitely let me know. Thank you guys so much in advance! Screen%20Shot%202012-01-01%20at%202.28.19%20PM.png
Moz Pro | | TerraDawn0 -
SEOMOZ reports the statistics.
SEOMOZ reports the Statistics, but where do i manage & improve??? Simply Statistics is all about SEOMOZ??
Moz Pro | | webicers0 -
Viewing links gained over time
Is there a way to see how the number of inbound links has changed over time for a campaign? It is hard to tell whether links are increasing for a campaign without historical data being stored so trends can be shown
Moz Pro | | MulberrySqCraig0 -
Internal Links
Hi Just wondering if anyone can shed some light on the internal links metric in the Linkscape report. I have run the report for a number of sites that I know have internal links in them but often get the result of just 1 internal link when I run the Linkscape report and I am not sure why Thanks
Moz Pro | | UE-Web0