Do you use a different tactic to optimize for Bing?
-
Google is king, but it seems as though there is a significant source of traffic and revenue from Bing. What is the preferred strategy? Optimize for Google and hope it filters to Bing? An obvious concern would be that if we change tactics to please Bing, we could stand to lose our rankings with Google. Any opinions/thoughts/feedback/suggestions would be appreciated.
-
Hi! I see that a good part of your reply is based off of this October 2010 blog post at http://sixrevisions.com/content-strategy/seo-for-bing-versus-google/. I'd love to see any more recent information that you might have, as well as personal experience.
-
Honestly, just by doing my stuff I do for Google, all my words rank super high in Bing. It just happens there. They seem to also stick much better in Bing, very little movement once I am at the top.
-
Google is not king...they are taking over the world....
Obviously, Bing's algorithm is different from Google's because when the search term is the same but the set of results is different, a difference in the algorithm is the obvious answer. Because google is dominating, the real question is what is difference between the two algorithms and is the difference large enough that it makes it mandatory to reoptimize a site for Bing. THE ANSWER IS NO....unless you have ten things to do and three of them optimize for bing and google, then prioritize those.
Regardless, tests by SEO engineers all around the world have come to a few conclusions about what causes these differences in search engine results....here they are.....
Get Cozy with Microsoft Ad center. They wont admit it but all of our urls, over 50, got enhanced results on Bing when we started doing more in adcenter........believe it.
Backlinks Are Less Important in Bing Comparisons between backlinks (how many links point to a web page) have shown that, all being equal, the top ten search engine results in Bing have fewer backlinks than in Google.
PageRank Matters Less in BingMicrosoft hates google....lets face it.. Page Rank is Google’s algorithm that places a number relative to a web page’s search engine results strength, have shown that PageRank2 (or even PR1) sites regularly appear in the top ten results on Bing, whilst this almost never happens on competitive phrases in Google. (But then it does make sense that a Google-patented page-ranking method would carry less weight with Microsoft’s Bing.)
Inbound Anchor Text Matters More in BingA factor common to both major search engines, anchor text (the text inside the
<a></a>
<a>tags; i.e., </a><a>This is the anchor text</a>
) from quality sources seems to be a large factor with Bing; more so than with Google. A strange phenomenon here seems to be that Bing puts more emphasis on anchor text links that have the linking phrase in the title of the page.Microsoft SEO ToolkitThe Internet information Services SEO tool kit, say that five times fast, is a solid tool kit released by Microsoft that helps you improve your site from an SEO point of view, and therefore, by logic improves its Bing ranking. It includes all the normal stuff: site analysis, robots.txt exclusion, sitemaps, etc.
Pretty good recent article on it can be found here: http://www.brafton.com/blog/seo-tips-to-boost-bing-rankings-as-microsoft-fearlessly-battles-google-800459707
Hope this helps......Ciao!
-
I don't use any different tactics to optimize for Bing. Great targeted content that is easily accessible and has good quality signals (links and social) will rank well on both engines. Bing appears to be a bit more picky on use of the canonical tag and with how clean your sitemap is. Google appears to be a bit more lenient on these fronts, probably due to having a more sophisticated engine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference keyword and co-occurence
Could someone explain me what the difference between a keyword and a co-occurence is ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
How can I get Bing to index my subdomain correctly?
Hi guys, My website exists on a subdomain (i.e. https://website.subdomain.com) and is being indexed correctly on all search engines except Bing and Duck Duck Go, which list 'https://www.website.subdomain.com'. Unfortunately my subdomain isn't configured for www (the domain is out of my control), so searchers are seeing a server error when clicking on my homepage in the SERPs. I have verified the site successfully in Bing Webmaster Tools, but it still shows up incorrectly. Does anyone have any advice on how I could fix this issue? Thank you!
Intermediate & Advanced SEO | | cos20300 -
Different website is shown when searched for content
Hello, Have any body experienced this situation, When i take a content from http://www.creativethemes.net e.g. from home page and search it on google, search results shows FMEextensions with that content. FME had never ever used that data, it can not be found in sources files either, also this data was never written and placed on FME site but it is shown with FME How can this happen and what do you suggest to resolve it?
Intermediate & Advanced SEO | | MozAddict0 -
Which search engines still use Meta Keywords?
I know Google doesn't use meta keywords in meta tags, but i was wondering if there are other smaller search engines that still do? Id it worth it to add meta keywords for them?
Intermediate & Advanced SEO | | jhinchcliffe0 -
What Wordpress Update Services Should You Be Using on Your Wordpress Blog?
I have been told that pingomatic.com is all that you need however yesterday I went to a conference and others were recommending to have a good list of pinging services to cover all your bases Here are 4 that have been recommended: pingomatic technorati blogsearch.google.com feedburner Any others that should be included on this list? My goal is not to spam these ping lists however want to make sure my content is getting indexed quickly
Intermediate & Advanced SEO | | webestate0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0 -
Does anyone have any tips for optimizing your Google Product Feeds?
How often do you submit them? What have you seen work? Are there any tricks aside from filling out all of the data fields?
Intermediate & Advanced SEO | | eric_since1910.com1