Reciprocal Links between my own sites ?
-
Is is ok to have Reciprocal Links between sites you really own ?
We have a website that has been regionalized to 5 countries, using 5 different domains. The content is exclusive for the country but the keywords used might be similar.
We have all the domains under the same Analytics account and all of them share the same Adsense code.
Can I be penalized by Google for making reciprocal links between them ? Is something usefull for improving the SEO rank or I should avoid doing it ?
Thanks in advance
-
Well put Gianluca, I always appreciate your input.
-
Robert gave a great answer, but I may offer you an alternative.
It is true that all your sites linking one each other may seem a classic link wheel, but sometimes - and maybe it is your case - there are occasion when a business company runs more site for its different brands.
In that case the fact each site links to the others in not absolutely a spammy thing, but a brand consistence necessity.
But, in order to make clear you are not doing any suspicious link wheel, the best way is to create a good About Us page where you tell the nature of the site and that is part of a bigger project which see also the existance of other sites, which you briefly describe and link to (and maybe in a subsection with H2 heading: "Our international sites" or "Our international presence).
Doing that way you link your sites one each other, but editorially and just in a very topically defined page (the About Us).
So, you will also avoid to the links in places which are surely devaluated (i.e.: footer links).
-
That's a great answer from Robert.
Additionally, if the inter-site links would benefit your visitors, then by all means provide them, otherwise, really not much benefit to be gained on the SEO front as Robert correctly mentions.
You mention that the various websites have their own Content. Use this unique content to attract links by ensuring that it adds value to the visitors, is topical, informative, useful. Distribute it well and socially share it amongst relevant networks, focus on those such activities for your links.
Regards, Simon
-
The fact you have them under the same analytics account really says it all; while Google may not penalize it per say, they are likely to devalue the links. Frankly, we already know that reciprocal links don't work or one off schemes around them. Having sites that are on the same IP address or C block will also devalue the link. So, what to do?
An example for us is our main site. We build a lot of sites for others and for at least a year and a half now we no longer have those sites link back to us. In our new site, there are no links coming back from clients. There just doesn't seem to be a point in it. With your sites I think you would be better served to get your links the old fashion way.
Best,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Baidu Webmaster Tools: How to setup in "Site Properties" the field "Affiliate subject"?
Hi ,
International SEO | | lcourse
finally I managed to setup my site in Baidu Webmaster Tools with the help of a freelance staff member in China. Site is verified and sitemap submitted. In section "Site Properties", field "Affiliate subject" I can't figure out after extensive search what I need to setup here for a foreign company without any presence and without company registration in China. Anybody can help? When I click on this field, it indicates "Site association subject is a necessary link for mobile resources to enter search." so my site will not show up in mobile results without it? Grateful for any tips on how to resolve this piece of puzzle of the baidu setup.
Thanks0 -
Duplicate Content - International Sites - AirBNB
Good morning Just a quick question. Why does AirBNB not get penalised for duplicate content on its sites. For example, the following two urls (and probably more for other countries), both rank appropriately in the google (UK and COM), https://www.airbnb.co.uk/help/getting-started/how-to-travel
International SEO | | joogla
https://www.airbnb.com/help/getting-started/how-to-travel Their are no canonical tags, no Alternative etc If I look at the following https://www.airbnb.co.uk/s/London--United-Kingdom
https://www.airbnb.com/s/London--United-Kingdom They both have alternative to point to the other language versions which I would expect. However they also both point to them selves as canonical. Would this not be duplicate content ? Thanks for your insights Shane0 -
URL Structure for Multilingual Site With Two Major Locations
We're working on a hotel site that has two major locations. Locations currently live in separate domains. The sites target users from around the world and offer content in multiple languages. The client is looking into migrating all content into one domain and creating sub-folders for each location. The sites are strong in organic search, but they want to expand the keyword portfolio to broader keywords regarding activities, which they also market on their sites. The goal is to scale their domain authority as they have a really strong brand. The question is which would be a preferred URL structure in case content is finally migrated into one domain? - (we have doubts about were the lang folder should be placed as each location has different amenities and services). Here is what we had in mind: domain.com – this is the homepage domain.com/location-1 – to target English visitors domain.com/location-2 – to target English visitors domain.com/es/location-1 – to target Spanish visitors domain.com/es/location-2 – to target Spanish visitors
International SEO | | burnseo0 -
Impact of Japanese .jp site duplicate content?
Our main website is at http://www.traxnyc.com and we just launched a Japanese version of the site at http://www.traxnyc.jp domain. However all the images used on the .jp site are linked from the .com site. Would this hurt me in Google at all for hotlinking images? Also there is quite a bit of duplicate content on the .jp site at the moment: only a few things have been translated to Japanese and for the most part the layouts and words are exactly the same (in English). Would this hurt my Google rankings in the US at all? Thanks for all your help.
International SEO | | DiamondJewelryEmpire0 -
Opensite explorer results and old links
Hello, Within a week after the penguin update (Apr. 24), I removed all site wide footer links pointing to my site. However, if I run a opensite explorer on this site I still see these links pointing to my site. And I'm sure I deleted them! How long will it take that these links disappear from the opensite explorer results? Do you think Google's algorithm has the same results to check my website on? Or does the algorithm have another "tool"? Thank you. Regards, Thomas
International SEO | | ThomasH0 -
Site Spider/ Crawler/ Scraper Software
Short of coding up your own web crawler - does anyone know/ have any experience with a good bit of software to run through all the pages on a single domain? (And potentially on linked domains 1 hop away...) This could be either server or desktop based. Useful capabilities would include: Scraping (x-path parameters) of clicks from homepage (site architecture) http headers Multi threading Use of proxies Robots.txt compliance option csv output Anything else you can think of... Perhaps an oppourtunity for an additional SEOmoz tool here since they do it already! Cheers! Note:
International SEO | | AlexThomas
I've had a look at: Nutch
http://nutch.apache.org/ Heritrix
https://webarchive.jira.com/wiki/display/Heritrix/Heritrix Scrapy
http://doc.scrapy.org/en/latest/intro/overview.html Mozenda (does scraping but doesn't appear extensible..) Any experience/ preferences with these or others?0 -
Different Countries, Same Site
Hi All, I have recently been given the task of working on a website that sells products in the UK and America, at the moment the site does very well in the UK but does not perform very well in America which I believe is partly down to colloquialisms and difference in language. At the minute the site is a .com and is hosted in the United Kingdom, Does anyone have any useful tips on how to have 2 different versions of the site targeting different locations but using very similar language (Probably would be considered duplicate) Thanks in advance,
International SEO | | marcelo-2753980 -
Site structure for multi-lingual hotel website (subfolder names)
Hi there superMozers! I´ve read a quite a few questions about multi-lingual sites but none answered my doubt / idea, so here it is: I´m re-designing an old website for a hotel in 4 different languages which are all** hosted on the same .com domain** as follows: example.com/english/ for english example.com/espanol/ for **spanish ** example.com/francais/ for french example.com/portugues/ for portuguese While doing keyword search, I have noticed that many travel agencies separate geographical areas by folders, therefor an **agency pomoting beach hotels in South America **will have a structure as follows: travelagency.com/argentina-beach-hotels/ travelagency.com/peru-beach-hotels/ and they list hotels in each folder, therefor benefiting from those keywords to rank ahead of many independent hotels sites from those areas. What **I would like to **do -rather than just naming those folders with the traditional /en/ for english or /fr/ for french etc- is take advantage of this extra language subfolder to_´include´_ important keywords in the name of the subfolders in the following way (supposing the we have a beach hotel in Argentina): example.com/argentina-beach-hotel/ for english example.com/hotel-playa-argentina/ for **spanish ** example.com/hotel-plage-argentine/ for french example.com/hotel-praia-argentina/ for portuguese Note that the same keywords are used in the name of the folder, but translated into the language the subfolders are. In order to make things clear for the search engines I would specify the language in the html for each page. My doubt is whether google or other search engines may consider this as ´stuffing´ although most travel agencies do it in their site structure. Any Mozers have experience with this, any idea on how search engines may react, or if they could penalise the site? Thanks in advance!
International SEO | | underground0