Adsense and e-shops.To do or not?
-
I own a furniture e-shop with 240K pageviews per month.
Should I put Adsense to gain some more money?
Or it would drive my customers away?
I see many e-shops using Adsense advertising.
Is there a good reason not to use it ?
-
Hi
I do run an e-shop and also a physical store.
I only sell products directly to my customers.
-
Hello,
There are a few questions I would like to ask to get a better idea of your situation.
1. Do you only run an e-shop? So you only sell your products online, no physical store?
2. Do you actually sell the products or your doing affiliate marketing?
In most cases, I wouldn't actually put it on my e-commerce site because having advertisements on your store seems unprofessional. The only place I would actually put ads would be in the blog section.
-
Hi
Using Adsense on your web pages can be very profitable especially if you have good traffic going to a site and they are not stuffed all over the site as this will make the site quite spammy and will potentially put customers off. There are a number of ways to place the adverts on your site without them being to invasive such as drop down, slider options.
I guess it really depends what type of adverts you place and if your prepared for your visitors to start click searching elsewhere and therefore leaving your site chasing the link they have clicked on. Adsense can work good for example on a tourism site maybe providing an information guide or accommodation where a visitor might want something else such as car hire, restaurants or activities as well as your product .
With e-commerce I wonder if the ads will really benefit your visitors and not really pay you to have them on your site therefore may have a negative impact to you vistors and the appearance of your website.
The best way is it to try it an see if it works for you, setup a few adverts and monitor the impact of them this will give you an idea.
In my experience it generally works well for information providing websites where visitors are exploring not only the site they are on but others also.
Hope its helps, i guess as the saying goes suck it and see!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Can Google shopping listings affect SEO rankings?
Hello everyone. Here is my question: Until 4 weeks ago we used to have just around 2,000 product/pages on Google shopping of our product pages, then we added over 40,000 more items/pages to it, and our Google natural search rankings dropped on most of our long-tail keywords pointing to the same product pages. Do you think that's just coincidence or could the number of products/pages on Google shopping affect natural search results?
Paid Search Marketing | | fablau0 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
How I can saw Handling Price for Google Shopping Feed
Hello, We have customized product and we charge Handling Charge + Shipping Charge for blow $9.99 price products, other products not have Handling Cost but only Shipping Cost. If I apply Shipping Price from Merchant Center Shipping Table then it is required to mention Shipping Cost + Handling Cost at Shipping attributes? Because we saw total Shipping Cost including with Handling Cost as given below, | Subtotal | £6.99 Super Saver (delivered on or before Fri,Oct 9th 2015)( £7.95 ) + Handling Fee (£3.00): | £10.95 | ** Grand Total£17.94** (Incl. VAT) In this case how I can saw Handling Price ?? Thank you in advance.
Paid Search Marketing | | CommercePundit0 -
Google Shopping Campaigns
We have noticed a noticable (typo correction) drop in Adword sales since switching to the new Google Shopping Campaigns in Google Adwords. I have just posted a comment to a Fellow Mozzer on here, as this reflects in his question too. Has anyone else noticed this?
Paid Search Marketing | | BruceA0 -
Why are some restricted items showing up on Google Shopping?
Hi there, We sell tactical gear but only "Google Friendly" items in our Google Shopping Product Listing Ads. We don't include anything that goes on a rifle, including rifle scopes. However, we see that companies like ebay and OpticsPlanet can still sell riflescopes: https://www.google.com/#q=Bushnell+3-12x44+Mil+Dot+Tactical+Riflescope&tbm=shop. There's even an article by SearchEngineLand that points this out, too: http://searchengineland.com/google-weapon-listings-shopping-search-126487. So why is it that they can sell them and we can't? What advantage do they have or what have they done?
Paid Search Marketing | | PatriotOutfitters810 -
What Cities from Around the World are Popular Hubs for E-Commerce Businesses?
I am trying to target e-commerce merchants to see my Google AdWords ads and would like to know what cities are most popular for e-commerce businesses. I know Delhi is a huge hub in India. I would also assume U.S. cities include Boston, New York, and Seattle. I would also assume London and probably Paris as well. What other cities do you recommend for geo-targeting e-commerce merchants? Thank you!
Paid Search Marketing | | Instabill
Meghan0 -
Paid Comparison Shopping Engines
I am looking into starting to use the comparison shopping engines. Any ideas on where to start wtih this? Is there a good place to go that would manage all the different sites?
Paid Search Marketing | | Shopadorn0