The quality of links is measured by website relevancy to my business?

[ceesie]

In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going?

I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.

[KeriMorgret]

Hi Cees,

I'm following up on older, unanswered questions. I'm pretty sure that OSE does not look at the relevancy of the pages to each other at all. Hope this helps!

[ceesie]

Thanks a lot Lewis for your reply, very clear and helpful. I do still remain with the question if Open Site Explorer does take this into account somehow. Anyone on that?

[CPU]

Just because a site is seemingly not relevant doesn't mean the site doesn't have domain or page authority. A combination of link related factors are used to judge the quality of a link.

Oviously the best link would be from a relevant and authoritative site but if CNN linked to your site and they are a news network which has nothing to do with your business (low relevancy) it can still carry a high level of authority because of who they are.

A few random links from unrelated businesses isn't going to hurt your site, 1000 or 10000 spammy links from unrelated sites might.

[ceesie]

Thanks a lot for your reply. But I still remain with the doubt if Open Site Explorer takes this into account as well. You have any idea?

[13375auc3]

This is a factor to take into account, you don't want too many websites linking to your site if they have nothing to do with the topic of your site. I have asked this same question before and the answers were varied, but I have concluded that it is best to keep the unrelated link percentage low. There are many junk sites out there that will link to you but your link portfolio needs to be well balanced against these junk links.