301 Redirect - What happens to backlinks
-
Hello...
One of my sites is losing rankings in G.
I received the webmaster notification of unnatural links...
My question is, should i do a 301 redirect of every page on my site to a new domain?
If so, do the backlinks (which i believe are causing my rankings to drop) carry over?
How about the good backlinks?
Also, what would happen to the rankings i currently have on page 1?
Thanks
-
I would not 301 redirects because it passes link juice, it will also pass the link juice from sites that have nothing to do with your phrases. What I would recommend is starting a new site. Manually check all your old backlinks.
-
i still don't have enough info on this topic. in my case, i purchased a domain name didigames.biz. actually it is expired domain name with 25DA already. but you know .biz domains difficult to rank in top ten. i purchased new domain name didigamesgirl.com and started making links. now i am thinking about redirecting my .biz domain to this domain. need expert opinion on this.
-
Personally I would not do a 301, as Donnie have said. With the 301, also the backlinks will be redirected. Actually one of the problems Wil Reynolds had with SeerInteractive was because of old backlinks to his previous domain name, then 301 to the actual one.
If you are thinking of creating a new site as a solution in order to avoid the penalization for unnatural links, then - during the migration - contact the "not-crappy" sites which linked to your old one, and inform them that you're changinge domain name and, therefore, you are asking them if they may update your link. 99% the link will be updated.
Obviously, all the link equity the "unnatural links" are passing to your site will disappear, which means that a loss in ranking in quite sure, but not at the same level a penalization could cause.
Another solution should be to try to quit all the unnatural backlinks but maintaining the same site. I don't know if this can be possible: if the domain is http://www.simplastics.com/ (taken from the email you use to register in SEOmoz) from OSE is see exact match links from comments, maybe a signature, and from blog related to politics (not quite related indeed).
Said that, and because the site has also other on page issue (i.e.: domain canonicalization), maybe to create a new site is the best decision.
-
There are many individuals that claim redirecting these sites will filter out the crap links. They juice up a site, then 301 it. My suggestion would be to test it. If the penalty is algo based and if you get hit with this penalty after your 301 then simply undo it and the penalty should go away. I don't believe it's a manual audit. Or you listen to google and start removing the unnatural links. Or you take Donnie's approach if you want to build a new, longer standing web presence.
-
I'm not the expert on this topic, so I'd love to hear some others jump in on this.
This is a very hot topic right. Wil Reynolds was talking about a new potential technique of putting up spam crap sites and building tons of anchor text links to them and letting them live for a few weeks until they get burned. Then put up a new one and repeat the process.
Ethan Lyon mentions in the comments something similar to what you're talking about
Ethan Lyon Apr 23, 2012
A strategy that is really big right now is 301 redirecting burned sites to new sites. So if you build 10,000 links to site A, then it gets burned, 301 redirect site A to site B. Build 10,000 links to site B, so now it has 20,000 links. When site B gets burned, 301 redirect site A and B to site C, so now you start with 20,000 links. Then build 10,000 links to site C so you have 30,000 links. Rinse and repeat and you have a strategy to rank consistently in the top spots in some of the most competitive spaces. Insane that it works, but it painfully does.
So I know that doesn't really answer your question, but sheds a little more information and validates the fact that a lot of people are doing this, or thinking about it right now.
So for people that have done this, do 301 redirects carry the original anchor text and thus can result in burning the new site as well?
-
I would not 301 redirect because it passes link juice, it will also pass the link juice from sites that have nothing to do with your phrases. What I would recommend is starting a new site. Manually check all your old backlinks. Find the backlinks that are authoritative and relevant to your topic (usually sites that have your keyword phrases in them), and contact them. Your email should be: Dear____ , we have moved our site to a new location can you please edit our link?
I love giving value.. The more value I give the more value I get (aka karma, and yes I am a hippie)
When you contact these sites webmaster you can check their sites in a broken link checker tool or find something to help them improve. If you cannot find something to improve at least be somewhat entertaining. Remember webmasters are people too!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Redirects
I work for a company who has a few url issues. One url is www.randomwords.com/random/type:random The other is www.randomwords.com/random/type-random What is the best way to go about this issue?
Intermediate & Advanced SEO | | MasonInteractive0 -
Penguin and 301 redirects...
Hi, I have several questions about starting a new domain due to Penguin. The site is: http://bajajlaw.com. Quick backstory: This site was hit every time Penguin rolled out. No clean-up was done until October 2015. At that time, I took over the project. My efforts include: (1) Remove'em, (2) manual removal, (3) and the Disavow Tool. The HP went from being at around #50 for the target KW (San Diego criminal defense attorney) to about #25. Never really moved higher than that. However, I redid the content for the internal pages (DV, Theft Crimes, etc.) and they are all ranking fairly well (first page or top of 2nd). In short, the penalty only seems to affect the HP, not the internal pages. Instead of waiting for Penguin to roll-out, client wants to move forward with new domain. My questions are as follow: 1. Can I use the same content for the internal pages and 301 from the old internal pages to the new? 2. Should I 301 from the old to the new domain for the HP, or not? 3. If I do a 301 from an internal page to a new internal page, does that have the same effect of doing a 301 from the old HP to the new HP? I have read various opinions on this topic. I'd appreciate feedback from anyone who has experience doing this sort of thing. Thanks. P.s. I'm inclined to wait for P4 to rollout, but given that nobody seems to know when that might be, it's hard for me to advise client to keep waiting for it.
Intermediate & Advanced SEO | | mrodriguez14400 -
Soft 404 error for a big, longstanding 301-redirected page
Hi everyone, Years ago, we acquired a website that had essentially 2 prominent homepages - one was like example.com and the other like example.com/htm... They served the same purpose basically, and were both very powerful, like PR7 and often had double listings for important search phrases in Google. Both pages had amassed considerable powerful links to them. About 4 years ago, we decided to 301 redirect the example.com/htm page to our homepage to clean up the user experience on our site and also, we hoped, to make one even stronger page in serps, rather than two less strong pages. Suddenly, in the past couple weeks, this example.com/htm 301-ed page started appearing in our Google Search Console as a soft 404 error. We've never had a soft 404 error before now. I tried marking this as resolved, to see if the error would return or if it was just some kind of temporary blip. The error did return. So my questions are:
Intermediate & Advanced SEO | | Eric_R
1. Why would this be happening after all this time?
2. Is this soft 404 error a signal from Google that we are no longer getting any benefit from link juice funneled to our existing homepage through the example.com/htm 301 redirect? The example.com/htm page still has considerable (albeit old) links pointing to it across the web. We're trying to make sense of this soft 404 observation and any insight would be greatly appreciated. Thanks!
Eric0 -
Redirecting from _ to - ?
hi everyone, I need your help! 🙂 What's the best way to redirect a lot of urls from sign _ to sign - ? We changed our e-shop CMS and we don't use that _ anymore. We have more than 100.000 URLs and you can imagine that we don't to do by hand. Any chance of doing it with .htaccess easily? Thanks!
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
How to decide on which site to 301 redirect
Hi there I'd like your opinions please! My client currently has their website at not-very-good-url.it which has a really good link profile they also have duplicate sites at: much-better-brand-name-url.it and much-better-brand-name-url.com but both these other sites have only a handful of links in. How important do you think a better brand url is? And therefore do you think it would be better to 301 to a better brand URL and take the risk that the link profile will get hit? Or leave the main site where it is and 301 the other two to it? Many thanks
Intermediate & Advanced SEO | | Chammy0 -
301 Redirect pages with .aspx extension
I want 301 redirect all a website's subpages with a .aspx extension to a page without the .aspx etension. Example: I want to 301 redirect www.website.com/services.aspx to www.website.com/services Right now if you do not include .aspx on the end of every URL it gives a 404 error. I have used the web.config file to 301 redirect non-www to www and /default.aspx to /. I am not extremely familiar with IIS 7.0 or web.config, so any help would be great. Thanks.
Intermediate & Advanced SEO | | VentaMarketing0 -
Quoestion about 301 redirect
Hey, I have interesting questions regardin 301 redirect (At least I think it's Interesting:) ) So i have this websites that compares different lenders, url below 🙂 If you go to the homepage then the first thing you see is different loan amounts in 50-99 euro range. Also you can check out different loan amounts like 100-149€, 150-199€, 200-249€ and so on. For now i have used 301 redirect and Noindex and Nofollow for all the different "loan amounts" urls. Examples below etc Is it a good idea to use 301 on all such pages to point to the homepage?
Intermediate & Advanced SEO | | TauriU0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0