Secondshells.com has $3k a month to spend on SEO & marketing. HOW should I spend it & with whom?
-
We have a Magento based ecommerce site www.secondshells.com and are looking for ways to improve traffic. Our goal is to drive sales of our products.
We are in the Android tablet accessory business, since its fairly new the competition is not that great, we would like to get up in organic rankings for our keywords.
We have blog updated daily, building backlinks, PR, facebook, twitter, google+, Videos on Youtube, PPC, product feeds to Bing, Google & The Find. The foundation is there but it's a lot to handle in-house.
The real question is who to choose to execute the strategy & where to pick them from. There are 1,000's of companies, individuals, Elance & Odesk. Who to choose to execute is more difficult than choosing the direction. We are straightforward and intelligent and want people who can provide a plan of action, execute and report it. All white hat seomoz style of promotion.
There are so many choices and avenues to pursue that it is difficult to make a decision as to which way to go. Any guidance or suggestions will be appreciated.
SecondShells
-
Hi Micheal,
First of all, congratulations on your endeavor. Looks like you've done a lot of hard work and you should be congratulated for your efforts.
Finding a good SEO firm can be both challenging and rewarding. The range of talent out there runs from super to snake oil salesman. Whoever you hire, be sure to do some research. Ask for a list of clients and recommendations (sometimes, for practical reasons, they can't provide this) Talk to folks who have used the service. Ask about certifications, training, philosophy and influences. And most importantly, ask about the techniques they will use.
A good place to start is the SEOmoz Recommended list, although most of these folks might be out of your price range.
A lot of good SEOs hang out here in the Q&A, and if you check their reputation you can often find a good "up-and-comer" that doesn't charge an arm and a leg for SEO services.
First and foremost, I'd look for a firm experienced in link building, especially in your situation. Wish I could suggest someone specific, but you fall in that tight area between doing it yourself, and hiring an outstanding firm.
Regardless, best of luck with your SEO!
-
WHO is a reputable firm...thats the question
-
It's too bad you just don't do the seo yourself. There is a very easy way to get traffic and high rankings for cell phone related stuff
Eli
-
Hey Michael,
In your case I would go for a long tail plan, try to get something really innovative into the field this way you can make yourself a name.(Innovative ~ both from Marketing and SEO).
I can't tell you numbers like how much to spend on this or that, but if you have a low budget I would try inbound marketing vs. payed marketing, cutting some costs from your list.
Gr.,
Istvan
-
Interesting business and as tablet is new to the market as compare to smart phones, I am sure the competition will be easy! The budget sounds decent to me, so why not invest in making a mobile version of the website because its pretty much make sense!
People who already have the android phones and tablets will be the most targeted traffic for your website! So why not make an online store that should be compatible to android phones and this will surly going to increase your ROI as they will most likely to buy the accessories!
Other thing that you can do is to create a blog with the website (if you already have it EPIC!) and start sharing knowledge about the gadgets and accessories. Videos can work great in increasing your website traffic and ROI
-
With that kind of budget, I think you could stand do do well with hiring a reputable SEO firm to manage your on-page optimizations, outreach, and PPC, then dedicate the rest to search engine and social platform advertising.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO For Local Searches
I run a driving school of over 100 instructors in the UK. We cover around 60 different areas. My homepage www.driveJohnsons.co.uk is optimised for 'driving lessons' and 'driving school' search terms mainly. My area pages are optimised for the same but with the area included ie: Driving Lessons Birmingham or Driving Lessons Leeds I've taken a drop in many areas... I've cleaned up my incoming links using the disavow too and upped more relevant links associated with the same industry as myself. The question i have is should i change my URL's for my area pages from www.driveJohnsons.co.uk/driving-lessons-leeds to: www.driveJohnsons.co.uk/leeds I've been told stuffing the URL with keywords for an area actually dilutes the strength of my homepage and all the other areas. At the moment i have 60 area pages with: www.drivejohnsons.co.uk/driving-lessons-area It use to work a treat, but i've started seeing some companies change their URLs to: /area and excluding the driving-lessons If i make this change then i'm either going to have to bit the bullet on build up links for those areas again or do a redirect for each area. I've added most areas to google places and i've added google map to many of area pages too. If anyone knows a bit more, please let me know...
Industry News | | Anthony19820 -
International pages - SEO - which metatags to use?
I'm trying to get my International pages set up correctly for SEO
Industry News | | MikeSEOTruven
Can you tell me which of the following meta-tags are the ones to use on the pages?
I've heard that some might be obsolete, so will it hurt if I throw on all 3 or just choose 1? Example: Italian language page0 -
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
What are other SEO's calling themselves now?
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.) I just want to hear some feedback from other industry professionals. Have you started defining/communicating your business as more than just, I do SEO? If so, what are you calling yourselves now and why? How has that been working out for you?
Industry News | | VentaMarketing1 -
How do you learn SEO effectively, with so much information out there
I’m reasonably new to the SEO market, but I find it hard to keep up with all the information that comes out daily. I not always sure what to believe or who for that matter present company accepted (SEOmoz). But I’m sure I am not the only one who finds this difficult, does anyone know of accredited courses in SEO / Internet marketing, in the UK or distant learning that could give me a very good grounding. Or if anyone just has some good ideas on how to take all this information in, I would very much appreciate their views. Regards Kevin
Industry News | | Kevin01300 -
PR Releases? Do they help your SEO?
Do PR releases help? Do links from PRweb.com carry no value? Was Matt Cutts being specific to the user's website in the Google Webmaster discussion, when Matt said "I wouldn't expect links from press release web sites to benefit your rankings, however." https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
Industry News | | Thos0032 -
Upcoming/Fall SEO Conferences (2012)
I have been attending Pubcon for almost a decade now. I have missed only 1 or 2 in the last 9 years. This year, I was considering to go to Mozcon and SMX Advanced, but the dates did not work out for me. Next year I am not missing either of these conferences. For this year, if I was to attend one of the following, which one do folks recommend (I would love to know the 1st hand experiences, comparisons): http://www.pubcon.com/
Industry News | | NakulGoyal
http://www.blueglass.com/conferences/x/
http://sesconference.com/chicago/
http://searchmarketingexpo.com/east/
http://na.ad-tech.com/ny/0 -
Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media. So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
Industry News | | TomCritchlow2