Looking for some link bait ideas for local businesses?
-
I own an agency and have several local clients. Particularly clients in the service areas - Window replacement company, Roofing company, Foreign Car repair company, and an Asphalt paving company. I really want to run some link bait campaigns, and would love any input you guys might have. Thanks in advance for your ideas:)
-
The ROI just isn't there. Not unless you stumble into a Chuck Testa video. I don't envy you, don't take this as criticism, but rather a rambling from someone who has been there. In fact, I'm interested to hear what you come up with .
I tried:
-
Linkbait
-
Consistent content (mainly educational resources targeting 'local + kw' strings)
-
PPC
-
All local directories
-
Videos
Rankings, sure. No problem. However, the traffic just wasn't there to make it FUN. You know? Whatever you do, don't forget to promote your own brand and work towards non-regional clients.
You're best bet is to think about offline resources and find ones you can leverage online. Most of it, it's going through competitor contacts/network, vendors, partners, distributors and lean on those contacts for content & links. Don't spend too much time on viral/linkbait, because it's expensive to create & I'm guessing these companies won't pay you for your time.. or appreciate it.
The other thing we did that worked well, harvested all local blogs. From there, we identified non-direct competitor blogs and leveraged guest posting that way. It cut down on the cost of new content and earned us a few links. Not to mention, got me a couple of free lunches.
-
-
Thanks Mcarle. Great info!!
-
Get to now your:
Local news outlets.
Local community groups.
Local business associations.
Nearly all cities these days have dozens of hyperlocal blogs, get to know all of them.
As for the bait its self...
Get the companies to hold events, open houses, join communitie fairs...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
Special result for linkedin when you search for 'link'
Hello everyone, I found this merely by chance. I wanted to open linkedin on chrome and hasty as I am i just typed 'link'. Wanted google to understand and return linkedin as the first result so i could just click on it. This is what it returned. Google allows you to search directly on Linkedin from the results page. Its quite fascinating for me. I hope my knowledge isn't too outdated. R0mp9aO
Social Media | | MTalhaImtiaz0 -
Analytics tagging on social media links
Curious: do you all tag your social media links with Google Analytics parameters? I know Google Analytics automatically tags referrals from social channels, but I am interested in possibly adding additional tracking parameters to links that I share and potentially promote. If I tag my social links with GA tracking codes, and they are shared widely, do I lose any potential SEO value from those links? I know Google isn't necessarily factoring in social shares from Facebook, etc. yet, but it would seem that, since tagged links are ones that we've influenced, any shares of that link would potentially be considered unnatural? Just curious what others' best practices are for social sharing. Thanks, in advance.
Social Media | | kylie_rw1 -
Google+, Link from My Site to Author's Google+ Page or to Company Google+
Recently I verified authorship for my Website. So the image from my personal Google+ account appears in search results. My website has a Google+ social media button. Should the link point to my corporate Google+ account or to my personal Google+ account? What is more credible from Google's point of view? What are best practices for this issue? Look forward to hearing from the MOZ community. THANKS!!!
Social Media | | Kingalan1
Alan Rosinsky0 -
Google Plus Page vs. Local
We have a google plus page here, set up as a business: https://plus.google.com/b/118361610870255631824/118361610870255631824/posts Then we also have a migrated local page: https://plus.google.com/111600136449742974371/about?gl=uk&hl=en What I would like to see ideally, is to keep the local marker so when people search through Google Maps our name still appears, but on a branded search for 'world of books' I want to see our Google+ page down the right hand side, rather than the local page currently, search for 'world of books' I want it to look the same as if I search for 'music magpie' Help!
Social Media | | Benj250 -
How does Google handle URL shortening, do they pass link juice?
When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com. Do these services transfer link juice in the same ways as a direct link would do?
Social Media | | iansellman0 -
Facebook - one page or two for local insurance agency with 2 locations?
We have 2 offices within 20 miles of each other, and we are getting ready to launch a facebook page (or pages)... I'm not sure whether we should put up one page or two. One office is our 'corporate office', and the other a 'satellite' office, both are very much open for business, but there will never be a need to post something on one and not the other...the two locations are just too close for there to be a need for that. If something is relevant to one town, it is relevant to the other. I am really leaning toward one page for both offices for many reasons, but it seems like facebook wants me to have 2 pages (ie. I can't put in more than one address). Any help is much appreciated! Thank you!
Social Media | | jgower0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0