301 redirect blog network to main site, good or bad?
-
Hi,
Here is a newbie question. When we launched our web shop 18 months ago I started eight blogs on a different host with keyword rich domain names to get some links to the shop.
Today I don't update them, but they have a lot of links to our shop and the blogs have something like DA 20 and PA 30-40. There are lots of links between the blogs as well.
Can I do 301 redirects of the blogs/posts to the web shop to rank higher in the SERP for the keywords? If I do, what happens to the links from the blogs to the shop? Will the shop loose a lot of links, but gain in PA, DA, mR etc?
Overall, would the shop/main site benefit from this?
Or should I just leave the blogs and not mess with them? They don't have much traffic.
I appreciate any input, thanks!
-
Thank you for your input Geoff!
-
Hi Todd,
If the blog contained valuable content but was instructed to 301 redirect to a new location, then you are correct, the crawl would not go as far as crawling the content and subsequently indexing/caching or analysing value therefore any weight the actual content possesses will not transfer via the redirect however domain/page/URL authority / link juice / PageRank and other link metrics will, not 100% of this, but most of it.
301 redirecting is not designed to directly improve rank although other benefits of 301 redirecting can lead to this. Such as usability, traffic, relevancy.
-
@Geoff , so if the blog has content in it would the301 stop the crawl and redirect it? If this is true then the content would not be crawled? I have a friend with a similar issue. He is trying to improve ranking by redirecting his old site (which has content) to his new on.
-
The scenario you describe...
"I started eight blogs on a different host with keyword rich domain names to get some links to the shop. Today I don't update them, but they have a lot of links to our shop and the blogs have something like DA 20 and PA 30-40. There are lots of links between the blogs as well."
...is likely to match much of the criteria Google are using to hit sites with Panda / Penguin updates, to be honest, unless the blog content is of high unique content and not 'over optimised', I would not make any efforts to associate yourself with the network of blogs as it will likely do more harm than good over the forthcoming 12 months.
Really, you need to be assessing the overall value of each blog and whether similar content on your current webshop is a good match for the content on each of the blogs. If you're just contemplating 301 redirecting to improve ranking of keywords, then it's unlikely that this will be the result.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to the same sites from more than one of my sites, is this bad?
If I work for a company that has more than one website within the same industry and we have separate websites within that industry. An example would be: CarLoans.com HomeLoans.com & PersonalLoans.com The only difference from this example is that we are a B2B Company. My question is: is it bad to acquire links from the same external websites for multiple websites that we own and want to rank for? If I establish a relationship with Forbes or some other website and I can get links to several of our sites, will it ever be bad to link to all of our websites from this one website. I am asking not just for high domain authority website like Forbes, but also for websites that may have a DA in the 30's 40's and 50's as well. Thank you
Link Building | | fersu0 -
Gained a number of new 'do-follow' links - Good or Bad?
So, my client's site is on a subdomain of the parent site and there were a number of links previously pointing to the subdomain site from the main site which were all no-follow so were purely for referral/traffic benefits. Around the end of February, the main site changed all the links to 'do-follow'. Is this likely to have caused the decline we've recently seen in organic traffic to the site and a drop in rankings? I'm curious as to how that could have affected the site as we didn't know and have only just found out about it but I'm not sure how to show that it's led to a decline. Any help is appreciated!
Link Building | | soapmed1 -
Community Consensus: Are These Good Links?
I recently used a firm to do 2 months of outreach as a test for quality of work. Their reporting process is monthly, which seems fair, but after the first month's report I was sorely disappointed with the targeted domains for links. Apparently, the firm decided to condense the two months of outreach in to 4 days, so by the time I was finally able to see the work, the "job is done." Again, extremely disappointed. The original SOW was to target set posts for outreach in month 1, review/adjust and move in to month 2. No dice. So, here I am now left with a list of sites that have been targeted for outreach, being told "they are quality sites." What do you think, am I missing something and these are truly good links? Below are just a very, very small sample of the outreach completed: http://www.vrml.k12.la.us/7th/homework/ss/student/addtional.htm http://healthyfoodsandmore.com/useful-links.php http://antique.vccc.com/links.htm http://cyberflapr.tripod.com/links.htm
Link Building | | The_Cheat_Sheet0 -
How to search blogs for blog commenting?
Hi every one can any help me out regarding blog commenting I am doing blog commenting since last 6 months to my automotive website i am posting the comment in blogs which are related to automotive only now i all most commented in 1500 blogs and i am not finding the new blog so how can i do blog commenting is there any other way to comment in new blog or getting the list of new blogs Kindly suggest me plz 🙂
Link Building | | PrasanthMohanachandran0 -
Yahoo site explorer.
With yahoo site explorer no longer available, how do we view backlinks of a site in Yahoo. How many backlinks a site has in yahoo search engine ? .
Link Building | | seoug_20050 -
Blogs that Thank Their Sponsors in a Blog Post
I've noticed some popular bloggers who create a monthly blog post that thanks their sponsors and the links are followed. Do you think that Google lets this slide or are they stopping some or all of the links from these blogs from passing link juice?
Link Building | | SparkplugDigital0 -
Does it hurt your site to syndicate content on other sites?
Does publishing an article from your site on other sites hurt your site if you require a link back to your site? If website B, C, and D publish an article found site A, but they link back to site A, does that hurt or help site A?
Link Building | | nicole.healthline0 -
Is a no follow comment section good or bad?
I have a photography blog that I'm really trying to promote solid commenting. What is everyone's opinion on nofollow vs do follow comments?
Link Building | | JBPhotography0