Local Flower Shop Needing Better Rankings Fast??
-
We run a family-owned flower shop that used to be #1-5 in several areas in Google a couple years ago.
Now it seemed with all of the Panda, Penguin and other updates in Google that we have become almost Non-existent online. We used old Link-building tactics that are no longer good like before.
We have a regular Wordpress Site/Landing Page and an Ecommerce website. The Landing Page used to rank first page all the time (now it's not ranked) and now the Ecommerce site shows up more often. But still nowhere where we need to be.
We just need to get ranked on Google Places and/or first page in Google again.
Please assist with strategies, systems or ideas??
Thank you,
Luke
-
Hi Luke,
There's certainly not a quick answer, especially if you've been penalized.
#1 thing I would do is claim as many local directory listings as possible and make sure your site is properly localized from a keyword stand-point.
I've worked with lots of local florists, and still do, including my own wife's shop. I'd be happy to have a look for you.
Duane
-
If you can nail down a date that you saw a specific rankings drop, it would help to diagnose the issue - 24th is when Penguin rolled out. I believe the most recent Panda version happened on the 19th. Anything before that may have been Panda, too.
Would you be comfortable sharing the URL?
-
Bede,
They had been up and down but relatively #1-3 for a year or so. Then I think it was close to around the same time Google did all the Panda updates. Now since the Penguin update none of them consistently show on Google. It seems like every other day there is a differant website that is #1-5.
-
Out of interest, when did your rankings drop?
-
Thanks Mark. I have done all of those SEO efforts in the past and was #1-3 on Google Places, but now I'm no longer there. I have contacted you though about the referral.
-
I will check to see if I have any messages from Google. Thanks.
-
Luka-
You need google places citations and reviews.
You need to make sure that your google places listing is SEO optimized; pictures; seo keywords; description; etc.
You need to do some offpage seo to counteract the old link building issues. Focus on geotargeted keywords in your specific area.
If you have multiple locations, make sure every location is listed correctly in google places.
Make sure your wordpress site is seo optimized.....are you using an seo plugin?
If you don't have the time and need some quick results I can refer you to a small firm we use that has fixed pricing and doesn't get paid until they get you ranked in google places....no brainer....
Hope this helps.
Mark
-
Start by visiting your Google Webmaster Tools account and read (and deal with) any messages from Google!
If you start from zero, make sure to deal with all "three legs" (1.Text, 2.Technical stuff and 3.Links) of SEO and find a good IRTA guide or hire professionals.
/Regards Alsvik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google RankBrain Update Affecting Ranking Reports?
In the past 2 months we have been seeing a large amount of movement in our ranking reports in Moz Pro. Here is what is going on: We run reports for around 15 different clients using Moz. We also track around an average of 100-150 different keywords for each client (some more, some less). What I have seen lately is that we have a week where the sites do great, next week a large shift down. The week after a large shift up. The next week a large shift down. Rinse, repeat. It makes it very hard to spot the trouble areas on a page or keyword when there doesn't really seem to be a consistent way of knowing what the trends are. It appears to be random, and the next week they seem to recover, along with some that do not. We will see some keywords drop 30 places, only to regain the majority of that drop the following week. Some of the sites have received content updates while others have remained largely untouched. It is very confusing to see this pattern, and I have tracked it for about 2 months. Is anyone seeing a similar pattern in their reports? Could this be related to the rollout of Google's RankBrain, the new AI learning tech from Google? Most of the keywords are tracked are not long tail, and are basic local business/service type of keywords. Plumber in St Louis, etc etc
Moz Pro | | David-Kley1 -
Schema markups code generator for local business?
Hi there, We'd like to add Schema markups to our site pages: business locations, services, blog, reviews, contacts, portfolio. Is there a clear list of possible fields for local business?
Moz Pro | | Ryan_V
Is there generator for where you can just type the necessary field and get the code? Thanks0 -
Rank tracking in Excel via MOZ API?
Hi there, i hope someone knows the solution to this problem. I created/ copied the "advanced Excel Keyword Analysis Report" that Dan Peskin was kind enough to share, you can find it here: http://moz.com/blog/how-to-build-an-advanced-keyword-analysis-report-in-excel. Now i m looking for a solution to rank my Keywords by using an API, preferably the MOZ API. My keywords are alligned in a column "Keword List", which will be regularly updated. Next to this column i would like to have a column with the corresponding rank. Is there a automatic solution, or do i have to do it manually?
Moz Pro | | Juri.Rabiner0 -
How Can I see my competitors rankings?
Hi, I can see my ranking details but I can not see my competitors rankings. Seomoz is not updating their ranking and there is some problem in rank tracker as I refresh the ranking, but it says it doesn't update it. Why? Regards, Zeeshan
Moz Pro | | Shehryar0 -
Why am I getting different ranking results on Google?
Because the rank checker on SEOMOZ is temporarily down for upgrade, I followed the link over to the other suggested rank checker on seobook.com which installs a plug-in to Firefox and it seems to be working fine….BUT my question is when I check out my two highest traffic keywords which are “Whitby holiday cottages” and “Whitby cottages” against my website www.endeavourcottage.co.uk it tells me I'm ranking position 2 on both Google.com and Google.co.uk but I don't think I am. When I do the same check using a proxy server called hidemyass.com to check my rankings again on Google.co.uk and .com I appeared to be lower down the rankings like position 8. Does anyone have any idea of which is the accurate reference to my rankings? What do you do to check your rankings ? And one last quick secondary question is when I searching Google chrome using same key words again I come at the top position A on the Google maps listing but using Firefox or Internet Explorer there is no Google maps visible ways that? At the end of the day out rankings are important but where are working towards more traffic...... Cheers
Moz Pro | | whitbycottages0 -
No Local Directory links in Open Site Explorer?
Hi there, I just signed up for seomoz pro today and have been playing around in OSE looking at a number of local business websites that I manage SEO for. For all of them, I have put an endless amount of effort ensuring they have good quality, accurate business listings in all the local directories like yelp, yellowpages, hotfrog, tripadvisor, etc. For most of them, I did this months or even up to a year ago. However, I don't see a single link reported in OSE that is a result of my efforts here. Does OSE not report links from local business directories, or should I be concerned that I'm somehow not optimizing properly, or are these types of links of such little value that they don't get picked up, something else? Thanks for the help!
Moz Pro | | rianDS1 -
How does moztrust compare with google page rank?
I have a trial Seomoz membership. I've been comparing my site to some of the competitor websites and Im confused about the moztrust vs google page rank. For instance some of my competitors have higher moztrust but my site has a higher google page rank. Isn't moztrust meant to duplicate google pagerank?? Why would these vary so much?
Moz Pro | | blac67890 -
On Page Report Card... with or w/o local modifiers?
Hey all! So I am curious how you recommend using the "on page report card" (which is really helpful) along with the concept of local modifiers. IE, here is a term I am going after: business forums but really I care about a specific location: business forums | Greensboro NC So the word I hear is typically to do your keyword research & page optimization FOR the primary term, but then tack on your local modifiers after. So which do you run reports on? Probably both is the best answer, eh? Obviously my local sites won't have a shot at ranking nationally/internationally for such a broad term as "business forums", especially with some monster sites out there with some serious clout. This is more of a best practices question. Thanks dudes.
Moz Pro | | nsmcseo20