How do i chaneg a url without losing pre-existing linkjuice?
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my client has a page on his site: www.revisitors.com/REF/TEST
the page is for a free traffic offer...i have this page currently ranking 25th or so for "free traffic" - a great keyword to rank for to promote this offer with.....
i want the url to be www.revisitors.com/free-traffic.html and then change the title tags to free traffic | free targeted traffic
or something along those lines....i have hardly put in any linkbuilding work at all to get to 25 - it was a surprise but now that we are there i want to tighten things up and optimize as well as possible....
how do i do this without losing previously built linkjuice and without having a duplicate content issue for having both pages exist with a 301 redirect....
if i am wrong about something please dont hesitate to set me straight...i am only masquerading as an seo expert these days anyway.....thanks.
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Hello Erik
Your page has a page authority score of 25 and a pagerank=4. So as you mentionned, link signals are not so bad.
To me you should follow this process:
- Identify keywords that drive visits to this page (www.revisitors.com/REF/TEST)
- Build a new page with content related to the old page to make sure that the content of the new page will stay relevant for google and users
- 301 redirect from the old page to the new one
- Modify the title
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