Linkbuilding - Which is best?
-
Okay so we all know that:
1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion)
I've had some discussions at work I seem to be fighting a losing battle...
So the questions is... which is better?
1 Link on 1 Site vs 5 Links on 1 Site (same site)
We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again.
For continued growth of links, would it be beneficial if we guest posted on some sites once a month? Then we get a steady stream of links each month.
-
I would aim for variety in your linking domains, which usually means 1 link on 1 site. But bear in mind a large part of link-building is building relationships, so you shouldn't necessarily 'never talk to them again'. I would aim to build a link on a site via quality content, which you then go out of your way to promote via social media, etc. as well as ensuring you reply to any comments and stay involved in the conversation. Not only does this make your link more valuable, but helps you build stronger relationships.
I'd also stay away from using direct match anchor text on your keyword targets - use your brand name to link back and you'll increase your overall domain authority, which will help you rank (assuming your on-site elements are solid).
But back to the question, generally speaking I'd always aim for 1 link on 5 sites vs. 5 links on 1 site, just make sure those sites are relevant, high quality and not involved in any potentially worrying activities (such as selling links, aggressive advert blocks, etc. etc)
-
Yes I agree with deep linking to other parts of your site on 1 domain, that is acceptable as the individual pages are different.
My point was using the same page to link to. So having say a link pointing at www.domain.com/page.html on 5 different pages of www.domain2.com is not good practice and Google will not see each link as individual but rather this will only count as one link.
-
I dont think its quite that simple.....
For instance even if I have got one link from a blog that doesn't mean I won't revisit that blog again and get another link from the same blog however to a different place on my site.
I do however try to get as many different links from as many different domains as possible.
The key I think is variety, variety of domains linking to you and variety of places you are linking to on your site.
-
I would definitely say 1 link on 1 site as long as it's on a prominent page, not on some abysmally deep PR 0 page.
I always use metrics of unique inbound domains. I know a lot of SEO'ers use metrics of total backlinks which is a completely false representation of how link building is progressing, but it's easy to show clients a massive number.
Some sites will naturally develop more links on one domain on their own, i.e. blogs that link you in the sidebar and/or footer links. These are now devalued by Google, and I do believe that those sites that had say 100 links coming from one domain were hit hard in the recent penguinanda updates!
-
Hello,
At the moment were submitting around 3 - 4 guest posts a week to relevant, high PA and high DA sites and we are seeing some great jumps in our rankings for our microsites.
I would say 1 link on 1 site all the time, the more linking domains the better.
One thing I would say is try to keep a natutal looking link profile, don't over-do your "money keywords" push more brand and even add some naked links www.example.com
That's my penny worth...
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What you think is thje best way to build links for my site?
I heard different opinions all over the web, some people said don't do 100% just anchor texts with the keywords you want to rank with, and they suggest 60% brand anchor text and the rest for the keywords i want to rank for. what do you guys suggest?
Link Building | | arango200 -
Best Software to Track when a link I have Submitted goes live
Let's say I built a directory link and it takes a while to go live. Is there a tool that will crawl the site and notify me when the link goes live?
Link Building | | Firestarter-SEO0 -
Best way to approach a contributor.
Hello, Let's say I have got contact details of a contributor of ABC.com and the domain authority of this domain is 83 and the website is very relevant to my website. What sort of words I need to use to approach the contributor? Last time I sent the following message to a contributor and never heard from him. Hello John, My name is Blah blah, I have been reading some posts that you have written on ABC.com and was very impressed with your work. I was just wondering if you are able to write about our website on ABC.com and let me know what will be the cost of this project? Is that not a good approach? If not, what you reckon is a good approach and please mention the words. Thanks!
Link Building | | TheSEOGuy10 -
What's the best seo link building company after May 2013?
Which is the best and most trustworthy seo company if I want to outsource my link building after being severely hit by the google penguin 4 update?
Link Building | | naimelhajj0 -
What linkbuilding techniques are working right now after google's recent update?
I'm facing some issues after the google's recent update, been using blog networks, blog comments, web 2.0 submissions, directory submissions etc What techniques works now? i don't see any improve from web 2.0 these days may be we need to get enhance ? may be curated content? to what extent i understand this, i think they all are low quality backlinks which all the other blackhat markets use previous, and it even gets worst if we keep on doing this --- for the last 1-2 weeks i've stoped linkbuilding just searching for something concrete with this regard, because backlinks that are DoFollow is necessary to have! any thoughts on working techniques that won't harm my rankings?
Link Building | | caspiauk1 -
What are the best back links for a review site?
This is specifically for reviews for web hosting or VOIP services. Very technical. Where should I look for sites to get backlinks from?
Link Building | | Aqua0 -
Which is the best way to promote a non profit microsite among 15 different friend editorial portals?
Hi, we're a b2b publishing house and we 15 different b2b portals in several industries. There is a non profit org, that has created a microsite keyword rich (www.5permilledifferenza.net). We would like to help it with our portals. We've placed banner on them, but now we would like to write posts in each portal that contain the keyword. Now the point is that our editors cannot write every time an original blogpost for that. The non profit has given us a sample text, beatiful and quite long, with some anchor text in it. Which is the best strategy then? It's a new situation we've never encountered. I have in mind the following choices just say to our editors to post it customizing it when possible. we would then have 15 pages quite similar in 15 different portals of different industries that point to the same links make it short, with only one anchor text, and then have 15 different pages allow the editor posting only if the editors are 'inspired' and could write an original content (we would have then just 2 or 3 post with link) upload the same pdf, with the same links built in, on every portal (that could be connected with either of the previous) Thanks!
Link Building | | gvnns0 -
What are your experiences with outsourcing linkbuilding?
For us, any indian/3rd world linkbuilding vendor - do NOT hire them, they will ruin your link profile. If you give them very specific directions & find the right company/guy they can be decent for guerilla (blog/forum/etc) linkbuilding. What are your experiences?
Link Building | | qlkasdjfw0