Page Extension for SEO Post Penguin
-
I am setting up pages for an SEO campaign. This campaign will focus suburb/area focused keywords to the home page and an inner page talking about the local area.
My keyword I am targeting is "flower delivery brisbane"
The keywords pointing back to both pages will be made up of brand and variances of the keywords so that is ok
What I would like to know, am I know over optimizing the inner page extension "flowers delivery brisbane" as it is an exact match of the main keyword to rank since google penguin. I did this prior to google penguin and it worked well.
the site address is
simpleflowers.com.auinner page is:
simpleflowers.com.au/flowers-delivery-brisbaneWould love to hear your thoughts
-
Thanks Alan, great answer
-
First, and most important, be very careful about pointing such a refined niche phrase at the home page in an intentional manner.
Your site is not, in its entirety, all about Brisbane flower delivery. So while it's natural to have a handful of links pointing to the home page with that or a variation in the link, it's definitely NOT natural to have a lot of such links.
Too many people in SEO only get half the concepts then run with them. This is why so many sites are routinely slapped, devalued or otherwise penalized by Google over the long haul.
Always use the "is this natural looking" lens. Most people who do not have any idea what SEO is would link a Brisbane specific link directly to a page on a site where that specific page is about Brisbane.
And since 2010, I have seen sites devalued for specific keyword phrases that were too refined to be relevant when pointing to the home page when there were too many similar or identical links. So please - be very cautious with that aspect of your work.
As for the page name, whether it's SEO or nothing to do with SEO, it's perfectly valid information retrieval logic to name an individual page this way, because that's a great way to identify that "this page is really about delivery of flowers within Brisbane", though a slightly better use would be "Brisbane-Flower-Delivery" or "Flower-Delivery-Brisbane".
Penguin should not have (and I'm HIGHLY confident it did not) target properly named page URLs.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube SEO: Can low quality videos you posted in the past hurt your seo for future videos ?
I have a very old youtube channel (10 years maybe) with some low quality videos and a few thousands subscribers. Now I decided to give it go and make good quality videos. But one question keeps coming: maybe the fact that this channel is old and with bad videos with very low retention, this would affect the seo of the new videos ? Is it better to start a new channel from scratch ? even if its more difficult ? Thank you!
Image & Video Optimization | | glinski.netflix0 -
Places page help
Hi I was hoping somebody could provide me with some help regarding places pages. If I search 'recruitment agencies Chester' I get this result https://www.google.co.uk/search?q=recruitment+agencies+chester&ie=utf-8&oe=utf-8&rls=org.mozilla:en-GB:official&client=firefox-a&gws_rd=cr&ei=LsBTUr6rJ8Sw0wXt74CQAg I am confused as to why certain sites are ranking higher than others for example: The site with the a) ranking has no reviews and the place page doesn't seem particularly optimised. The site ranked at c) has 2 bad reviews The site ranked at g) seems to have a much more optimised places page yet ranks below the other sites. Is this just a strange batch of results or can somebody provide me with more information/ help? I don't understand the ranking system at the moment. Thanks for any help you might be able to offer!
Image & Video Optimization | | onlinechester0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Video SEO Markup Test
Hey Everyone, I'm trying to get a video marked up on my (test) website and it is not working. I was hoping someone around here could lend a hand. the post is www.zachsemago.com/?p=28 This is my first ever markup attempt. I assume I just put the markup that applies in the appropriate place in the wordpress post. I thought I had it setup right, and the google rich snippet testing tool told me it extracted some video data. I chose to rank for something without competition so I targeted "how to buy a car on jupiter, mars". The post shows up #1 for that term and some other related ones, but no video. I thought I had covered all my bases, can someone please take a peek and let me know if I'm screwing up somewhere? FYI, I don't have a video sitemap operating. Of the articles I read, it seemed a video sitemap was not mandatory. But regardless my brain has turned to mush on the subject so if I should/shouldn't use one pleas tell! Thanks
Image & Video Optimization | | 3plains0 -
My worst performing pages all have this /products/ URL structure...?
I rank first for my brand "example" on example.com But my product pages simply don't rank. Frankly, I don't know where they rank, but it's not top 40. They are indexed, as searching "site:example.com" returns all my site's pages. My product pages are outranked even by some of my shorter blog posts about the product. My product pages are the only ones on the site that use a folder/directory in the url. example.com**/products/**product-one is nowhere but this is the main product page. example.com/short-blog-article-about-product-one. Is the fact that the product pages are with the slashes a red herring and I should be looking for anther cause? Or is google saying, well these product pages are the only ones in these sort of path and therefore we'll treat them as secondary sources? Thanks
Image & Video Optimization | | Brocberry0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0 -
Will putting images in a light box or photo gallery affect my image SEO?
A website that is very image heavy and would like to enhance the user experience with a photo gallery. How will this affect the indexing of these photos? Can I still add alt. tags and title tags to these images?
Image & Video Optimization | | Unidev0 -
Do search enginges prefer pages with mobile websites on the mobile phone?
Let me explain what I want to know: Somebody searches e.g. for a hotel on his mobile phone. Do the search engines rank websites with special mobile pages better than others? I am not considering the local factor here (let's say there are hotels nearby with or without mobile websites). If not, is there a trend for that? Does anyone have some datas / examples / experience about that?
Image & Video Optimization | | petrakraft1