How to place two NADs on site (One website, 2 locations)
-
Hello,
For our site:
nlpca(dot)com
we have 2 locations. One location is based out of a hotel in California, and one location is where we have our offices in Utah.
Our site is about both locations, emphisizing California. Do we need to create a Utah page and put the Utah NAD on that page with separate address and phone number? What do we use as an address since we only have a hotel room in California now? What do we need to do to rank for both in the natural and also Places listings?
Right now we're #1 for NLP California and #4 for NLP Utah
Thanks!
-
Hi Bob,
We're all always learning! A blended result is one that combines information from both the website and 3rd party sources (so, let's say it links to the website from the title but is accompanied by a link to the place/+ page).
A purely organic results has no third party data. This would be your typical old-style result of the title and meta linking to the website.
Most local results are blended these days, but the first page of results typically included both the blended results and some organic results.
Do a search for 'pizza san francisco' in Google. If your results are relatively similar to mine, you will see the page start with a purely organic result from Yelp and another from SeriousEats. This is followed by a set of 7 blended results in which the title element is linking to the websites of various business and is embellished with reviews from Google and Zagat, contact info and links to Google Maps which lead to the Google+ Local pages.
Then, below this, we return to pure organic results (2 for businesses and 1 for Gayot).
I hope that makes what you are seeing in the SERPs really clear to you.
-
How do I tell the difference between a purely organic listing and a blended Places/+/Organic listing?
Is it that if there are no Places results on the page it is purely organic, and if there are both organic and places results on the page then the results without markers next to them are blended and the ones with markers next to them are places?
Thanks for the clarification. I should already know this.
-
Hi Bob,
Pure organic results are governed by a different algo than the blended Places/+/Organic results. So, to the extent that you have any purely organic rankings, these should not be affected by your issues, but at the same time, any results that are blended are a combo of your organic and off-page, so these would have to be seen as intimately involved in your issues. Hope that clarification helps.
Good luck, Bob!
Miriam
-
Miriam,
Before I break the bad news to my coworkers, does our issue in Google Places effect our organic listings. In other words, are our organic results for
NLP Calfornia
NLP San Francisco
NLP Utah
NLP Salt Lake City
at risk or is it just our Places results that are at risk?
-
Hi Bob,
Where you live, are you still seeing a Google Place Page with a 'report a problem' link at the bottom of the page? If so, you'd go through the problem wizard. If not, you might try the troubleshooter:
http://support.google.com/places/?hl=en-US&rd=1
Again, 2 days ago I would have recommended both with confidence, but with the changes, I'm not sure how support has changed. Start with those recommendations and see where you get.
-
It looks like my coworker listed us as 2 different companies in G places with an old address. What a mess.
What would be the best white hat way to clean this up?
-
Hi Bob,
Well, here's a real hold-your-horses moment. As of yesterday, the world of Local has been turned upside down a bit and I am not yet sure of the total implications for multi location businesses. From Greg Sterling's piece, http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770:"We asked about management of multiple locations from a single page. Google said that there’s no news for the time being but that’s the ultimate goal:
A single page through which businesses can manage their online presence is a top priority, and we’re committed to ensuring business owners have a clear voice in how their business is represented on Google, via Google+."
So, management of businesses like yours is somewhat up in the air, but I believe I can still answer the main questions you've asked with some certainty.
To date, the acquisition of a legit office (no p.o. boxes, no virtual offices) and a dedicated, non-redirecting local area code phone number are essential to legit Places inclusion, and I am assuming these rules will carry over into Google+ Local. People certainly bend and break these rules, renting virtual offices, etc., but it's not something I'd ever recommend to a valued client.
If you don't currently have these things for California, I'm not 'getting' how you are ranking #1 for San Francisco in the local results. What are you using on the Place Page, in terms of NAP, to achieve these rankings. If it doesn't meet the guidelines, the risk is a sudden loss of rankings if Google takes notice. At least, that's how it has been up until yesterday. I believe the algo will carry over into the new Google+ Local, but as you can tell from my reply, I'm working hard right now to understand what has changed and what remains the same. Strongly recommend that you do all of the reading up you can over the next few days on this, Bob, as it will certainly pertain to your business and your future management of your local presence.
Miriam
-
One more thing - don't miss my other post.
Why can't we move up above 5th place organically for "NLP Utah" keywords when we are stronger?
-
Thank you Miriam,
We are first in google organically for "NLP San Francisco"
We are first in google local results for "NLP San Francisco"
Our address is only listed on the contact us page and it is a Salt Lake City Address
Our phone and fax are Utah numbers, and we also have an international number, all on only the contact us page.
We can't lose our rankings for the California keywords, local or organic, since these are our main traffic words.
We want to rank 1st for Utah keywords in both local and organic. Currently we don't rank for local "NLP Salt Lake City" and we're 5th for "NLP Utah" related keywords.
If necessary, we may be able to get a NAP of both utah and california, but I'm not sure on that - any ideas on how to inexpensively acquire a california address and a california phone number would be useful, and can the california phone number forward to the Utah office?
What's the solution?
-
Hi Bob,
I want to begin by clarifying what you mean by NAD. I'm familiar with NAP (name, address, phone number) but I've not encountered the term NAD before. From context, I'm guessing you mean NAP but please let me know if I'm wrong. I'll proceed as though I've guessed correctly.
As you may have reckoned, your California location doesn't qualify as truly local, because of its lack of a dedicated street address. You can't submit a hotel room number to Google Places, so until such time as you've got a standard address for the California branch, what you can do is going to be somewhat limited.
Typically, when dealing with a business model that has just a few locations, like yours, you would put the complete NAP in the footer sitewide, and on the Contact Us page, and you would also likely be creating a landing page for each of the 2 offices. Typically, you would be creating a Google Place Page for each location, creating other local business listings for each location and building out content, citations and links for each location. You can do some of this, but the lack of address for the California business is definitely going to hamper your Places efforts. You may be able to build good rankings organically, but if your core keyword phrases are most heavily used by local searchers and receive local SERPs, then you are likely to be outranked by businesses that can publish an address.
Have I helped to answer your question? If you need to add more info about your scenario, you are welcome to do so.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I have two brands and I market one in English (BrandA.com) and one in Spanish (BrandB.com), and the websites are identical but in different languages, would that have a negative impact on SEO due to duplicate content?
I have a client who wants a website in Spanish and one in English. Typically we would use a multi-language plugin for a single site (brandA.com/en or /es), but this client markets to their Spanish-speaking constituents under a different brand. So I am wondering if we have BrandA.com in English, and the exact same content in Spanish at BrandB.com if there will be negative SEO implications and/or if it will be recognized as duplicate content by search engines?
Intermediate & Advanced SEO | | Designworks-SJ1 -
Is a One Page Website template bad for SEO?
I have a website of a freelancer who is using a One Page template which includes the following section About Him Portfolio Resume I also got 5 sperate pages which are related to the keywords he wants to rank for. Will this be sufficient or should I suggest him to go for a separate website template?
Intermediate & Advanced SEO | | iamgaurav12900 -
Open Site Explorer - Spam analysis: need help with inbound links... from my site!
hallo, reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image): The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site. How is that possible? Should I remove those links? Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments). Should I treat them differently? Thank you for your time.
Intermediate & Advanced SEO | | micvitale0 -
How long will this Site be punished? (place your bets!)
Got hit with a manual penalty in Feb2014. Got it removed in 6 months (before the Penguin refresh). Whole site got deindexed at one point including BRAND searches. (Brand searches has since come back) Disavowed over 20k domains (yea spam was bad). But still have a good amount of authority links such as huff post, edu, wiki, apple apps, reddit etc. About 97% of our links are on page 2 or beyond. Cant get past that spot 11 'Wall'. The suppression machine is not kind. We even had a very popular article get tons of shares, media pick up, and the original article would not rank on the first page for its title. Our 'brand + keyword' gets about 2k searches a month. Just 'keyword' gets nothing, which i find amusing. So whats the prognosis doc? Another year, 3 or never? Anyone else in same boat? Wait for the next penguin refresh and hope for the best? Cheers eXfPjzX.png
Intermediate & Advanced SEO | | IsHot0 -
Any issue? Redirect 100's of domains into one website's internal pages
Hi all, Imagine if you will I was the owner of many domains, say 100 demographically rich kwd domains & my plan was to redirect these into one website - each into a different relevant subfolder. e.g. www.dewsburytilers..com > www.brandname.com/dewsbury/tilers.html www.hammersmith-tilers.com > www.brandname.com/hammersmith/tilers.html www.tilers-horsforth.com > www.brandname.com/horsforth/tilers.html another hundred or so 301 redirects...the backlinks to these domains were slim but relevant (the majority of the domains do not have any backlinks at all - can anyone see a problem with this practice? If so, what would your recommendations be?
Intermediate & Advanced SEO | | Fergclaw0 -
One Website, Multiple Locations, One Blog?
There's definitely not going to be a "right" answer to this question, but I think it can lead to a great discussion. We are building a website for a client who has two locations, we are going to use a URL structure similar to this: www.Brand.com (this would be a landing page where users would select a location) www.Brand.com/Atlanta www.Brand.com/Boston However, we still want to focus on local SEO - so our deeper URL structure will be: www.Brand.com/Atlanta/Auto-Accident-Lawyer www.Brand.com/Atlanta/Motorcycle-Accident-Lawyer www.Brand.com/Boston/Auto-Accident-Lawyer www.Brand.com/Boston/Motorcycle-Accident-Lawyer The content on those pages will be unique and target local keywords. Each "version" of the website will have a navigation specific to that location. For example, once a user clicks into the Boston website, all of the navigation items will pertain to Boston. However, we run into an issue with the blog. Both locations will be using the same blog content, which ends up looking something like this: www.Brand.com/Atlanta/Blog/Blog-Article www.Brand.com/Boston/Blog/Blog-Article This obviously creates duplicate content. We could do something such as this: www.Brand.com/Blog/Blog-Article However, as noted above, each local version of the website has a separate navigation (this keeps a user in Boston on the Boston version of the website). So have a centralized blog is far from ideal unless navigations for both locations are included - which would allow users to return back to their local website. From my understanding, duplicate content doesn't necessarily "hurt" your SERPs, it simply keeps one of the duplicated pages from ranking. So the question comes down to this, is duplicate content a big enough issue to restructure a website to use a centralized blog?
Intermediate & Advanced SEO | | McFaddenGavender0 -
Website.com/blog/post vs website.com/post
I have clients with Wordpress sites and clients with just a Wordpress blog on the back of website. The clients with entire Wordpress sites seem to be ranking better. Do you think the URL structure could have anything to do with it? Does having that extra /blog folder decrease any SEO effectiveness? Setting up a few new blogs now...
Intermediate & Advanced SEO | | PortlandGuy0 -
Okay. So I had the top spot for organic rank ( # 1 position ) above the places section. Now it has been eliminated and I am in the top spot for just the places section. What gives?
So i dont just want to be number in the places section.
Intermediate & Advanced SEO | | NWExterminating0