Does 301 redirect on homepage impact seo strongness of this page
-
Hi,
we are running a multilingual website with this structure :
http://www.website.com/en
http://www.website.com/fr
http://www.website.com/de
http://www.website.com/lang (etc.)with then all onsite URLs this way:
http://www.website.com/en/hello
http://www.website.com/fr/bonjour
http://www.website.com/it/ciaoWe have a 301 redirect on http://www.website.com going to http://www.website.com/en - except if a user already went on the website and chose a specific language.
My question is :
Do you think the english homepage will have more seo power if it goes directly to http://www.website.com/
I wonder if we lose some linkjuice with the 301 redirection, as many backlink goes directly to http://www.website.com
-
Do you think the english homepage will have more seo power if it goes directly tohttp://www.website.com/
In short, yes. When you redirect any URL you will lose between 1-10% of the link juice from your backlinks. That does not sound like much but since it does affect every link it's something to consider.
Are the overwhelming majority of your visitors English readers? If so, having the site default to the English version makes sense.
Depending on the nature of your site, you may wish to offer pages for the various types of English such as EN-UK, EN-US, etc.
-
my two cents. I think it very well could lose some linkjuice, but certainly not much.
is it worth testing? how much effort will you need to put in for potentially a minor improvement in rankings?
if its a lot of effort I personally wouldn't bother.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - how likely is it autoredirect via IP Address will impact rankings?
Hello, We're looking to internationalise our site so that US visitors will see the US branded version while everyone else will see the global version (currently at .com). This question specifically is about location-based auto-redirects. The literature I've read (including Google) recommends against auto-redirection: "Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site." Insofar as I understand it the theory goes as follows. Google crawls mainly from the US Auto-redirecting by US IP to the US domain will also redirect the Googlebot crawlers Because of this the crawlers will only see the US site / domain and not original .com website Crawlers can't index what they can't see Drop in rankings for the original site However, one of my colleagues has pointed out to me a company which does use auto-redirects. If a user is in the UK and type in their website they will be redirected to the UK version of the site, US will be US etc. I have checked their rankings and they are still ranking highly for relevant terms. I have been asked why they have been able to do this without impacting their visibility. Any ideas? Given their success have the risks of auto-redirecting have been overstated? How can we ensure US visitors land on the correct internationalised domain without auto-redirects in place? Looking forward to your thoughts on this as well as your experiences. Thanks in advance!
International SEO | | SEOCT0 -
Multilingual webshop SEO
Hi, I have a question concerning multilingual SEO for webshops. This is the case: the root domain is example.be, which has several subdomains. One of these subdomains is shop.example.be which is used for two webshops (Dutch and French), being shop.example.be/nl and shop.example.be/fr .
International SEO | | Mat_C
The other root domain is example.lu (for Luxemburg) which is only used for the subdomain for the Luxemburg webshop in French, being shop.example.lu/fr.
The content on the .lu/fr webshop is a small part of the content on the .be/fr webshop, and the product descriptions are the same and are both of course in French. The webshops will be redesigned and restructured, and the question is what to do with the .lu/fr webshop. There are two possibilities: Integrate this webshop for Luxemburg in the existing .be webshop, since most of the products are the same and the .lu webshop doesn't get a lot of visitors because of Luxemburg being a small country. The only thing to do then would be setting up a 301 from the .lu webshop to the .be/fr version to transfer link value.
People in Luxemburg already sometimes get pages from the .be/fr webshop in the SERP anyway because these already have a bigger authority than the .lu/fr pages. Keep the .lu/fr webshop and use hreflang tags so the correct pages with similar content are shown in the correct country. I know that when using different TLD's this normally isn't an issue anyway, so implementing hreflang tags even isn't really necessary. Please feel free to share your thoughts about what would be the best approach. Thanks!1 -
International SEO Setuo
Hi Guys i have a client who is looking to be found in multiple English speaking countries I.e .co.uk, .com and .com.au At first I advised they would need unique content for each to avoid duplication but then the client showed me this site http://welleco.com/ this is setup via shopify on a multisite. All the sites have the same content and are all indexed. My question is can this be done in WordPress? Via something like WPML. And would it need to have seperte hosting and a seperate site or can this be done by something like IP redirect. Can someone advise if this is good practice or maybe suffer other ways? Thanks in advance.
International SEO | | nezona1 -
Search visibility increase with international SEO
Hi Moz Community, I am wondering if there is any tool and/or any sort of standard increase in search visibility I can assume that we will have with our website if we expand to start targeting Spanish with our site. At the moment we receive about 6000-7000 visits a day with 75% of that coming from the US and UK. I am wondering is there any way to make a rough assumption on visibility that will increase by launching a new Spanish speaking website. It would be a subdirectory, not a subdomain or gTLD. I am struggling to find a concrete answer on this and i'd like to make a semi-accurate forecast of the traffic we can expect based on the increase in search visibility that our Spanish language site will provide us. Thanks
International SEO | | Brian_Dowd0 -
Pages with Duplicate Page Title
Blog - FDM Group has duplicate page title for all blog posts. We also have multiple localized versions of pages, so the titles are seen as duplicate. Possible resolutions? Thanks in advance.
International SEO | | fdmgroup0 -
International SEO Question with regards to Sub Folders in Webmaster Tools
So, we have a website in 18 or so different languages. bluewidgets.com/br bluewidgets.com/cn etc I have added each sub folder in Google Webmaster Tools and 'pointed' them to be at their respective geographic specific. However, the United States version of the website is sitting on the root domain. Is there any issue with me pointing the root domain at United States Google, considering there are 18 sub folders already pointed at different regions?
International SEO | | LukeyJamo0 -
Dutch SEO Professionals
Hi, I am seeking a fluent Dutch speaker to assist with the On-page optimisation for a Dutch mini site for a world wide engineering company. Any recommendations are welcome..
International SEO | | kpaulin0 -
International SEO | URL Structure
I'm looking for advice/point of view for setting up international domains. I.e. sub-domains, ccTLD, etc. At the 10,000 ft. view - the client (international retail company) is trying to decide which type of URL structure to use in their new platform: Option 1: Root Domain ccTLD - www.brand.ca, www.brand.fr, etc. Option 2: Subdomains - fr.brand.com, ca.brand.com, au.brand.com Option 3: Subfolders - ]www.brand.com/ca/, ]www.brand.com/au/ Consider these scenarios/questions and use to help decide which URL structure makes sense: 1) I'm an Aussie in Australia and I do a Google search on Hank Myer Aron, which is a huge seller in the U.S. and also included at the Australia locale site. If we go with subfolders, am I likely to see the U.S. Aron page higher in my search results than the Australia Aron page? Or is the U.S. site not a factor in a search done outside the U.S.? If we use subfolders AND geo-detection, does this bump the ranking of the locale page? Do sites using ccTLDs always get ranked above those that don't? For example, if an Australian dealer selling Aron has URLs dealer.com.au/..., would their pages rank ahead of hankmyer.com/au/...? If we went the ccTLD route, would the Aron page at hankmyer.com.au take precedence over the U.S. page? (Again, assuming U.S. site is relevant in this scenario.) 2) I'm a Frenchman in France searching on Hank Myer Aron. If we use subfolders AND an alias URL that's translated to French (brand.com/fr/produits/sieges/sieges-aron), would we expect the page rank to be comparable to using the ccTLD and/or expect greater trust than just using subfolders without translated URLs? Do translated URLs have any mitigating affect on duplicate page content? Which URL strategy is best choice from a SEO standpont?
International SEO | | CrownPartners0