Merging four sites into one... Best way to combine content?
-
First of all, thank you in advance for taking the time to look at this.
The law firm I work for once took a "more is better" approach and had multiple websites, with keyword rich domains. We are a family law firm, but we have a specific site for "Arizona Child Custody" as one example. We have four sites.
All four of our sites rank well, although I don't know why. Only one site is in my control, the other three are managed by FindLaw. I have no idea why the FindLaw sites do well, other than being in the FindLaw directory. They have terrible spammy page titles, and using Copyscape, I realize that most of the content that FindLaw provides for it's attorneys are "spun articles."
So I have a major task and I don't know how to begin.
- First of all, since all four sites rank well for all of the desired phrases-- will combining all of that power into one site rocket us to stardom? The sites all rank very well now, even though they are all technically terrible. Literally.
I would hope that if I redirect the child custody site (as one example) to the child custody overview page on the final merged site, we would still maintain our current SERP for "arizona child custody lawyer."
I have strongly encouraged my boss to merge our sites for many reasons. One of those being that it's playing havoc with our local places. On the other hand, if I take down the child custody site, redirect it, and we lose that ranking, I might be out of a job.
Finally, that brings me down to my last question.
- As I mentioned, the child custody site is "done" very poorly. Should I actually keep the spun content and redirect each and every page to a duplicate on our "final" domain, or should I redirect each page to a better article? This is the part that I fear the most.
I am considering subdomains. Like, redirecting the child custody site to childcustody.ourdomain.com-- I know, for a fact, that will work flawlessly. I've done that many times for other clients that have multiple domains. However, we have seven areas of practice and we don't have 7 nice sites. So child custody would be the only legal practice area that has it's own subdomain. Also, I wouldn't really be doing anything then, would I? We all know 301 redirects work.
What I want is to harness all of this individual power to one mega-site.
Between the four sites, I have 800 pages of content.
I need to formulate a plan of action now, and then begin acting on it. I don't want to make the decision alone. Anybody care to chime in?
Thank you in advance for your help. I really appreciate the time it took you to read this.
-
I like this strategy. As you add new better content, you can add nice links from the old bad content. You can have a constant source of links from relevant sites. Sweet!
-
Well, Google isn't going to punish you for owning 4 different websites, it's perfectly fine to own multiple web properties that drive traffic to your business. In fact, you're diversifying your risk by having multiple sites, since if one drops in rankings, you still have 3 others.
If the other sites are spammy, why would you want that content on your main site anyway? Just include links from the 3 other sites, and point them all to your flagship site. That way your main site still gets the SEO boost, and you can build it out however you want, while you don't lose traffic from the other 3 sites.
-
Thank you Takeshi.
The reason I want to merge them is because we are a major law firm in Phoenix and I think it's search engine spam to try and nail google with niche content sites. Because, really, other than the front page optimization-- they really aren't "niche" sites at all. They just have niche domains and a niche front page description.
Beyond that, nothing but spun content and crappy pages with titles like this:
Phoenix Arizona Divorce Lawyer | Child Custody Lawyer | Child Custody Help | Phoenix Tempe Mesa Tucson | Child Custody Lawyers
I feel that it's "index" spam for us to have multiple sites. What is the "white hat" argument for having multiple websites, for one law firm, in one major metropolitan area? How could I justify it to Matt Cutts?
-
Maybe keep all micro sites and just point them to one domain from there on out.
-
Sounds like a big and risky endeavor, although there could be potential benefits.
Why are you considering merging the sites if they are already ranking well for their keywords? Are they not ranking high enough? If it ain't broke...
A better strategy might be to just build more links and add more content to the sites you have. Another area you could focus your efforts on is conversion rate optimization. You're already getting all this traffic for desirable keywords, so you can boost your client's ROI by figuring out how to turn more of that traffic into leads.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Free tool, and it ranks well for adult sites and checking if they are down, will that hurt us with ranking for normal sites with google?
Hi all, We rank for searches around "is youporn down" and similar because we provide a free tool to check if a website is up or down: https://downforeveryoneorjustme.com/youporn I am worried that ranking for these adult searches is hurting us with ranking for things like "is reddit down", thoughts? I'd appreciate some input!
White Hat / Black Hat SEO | | bwb0 -
My indexed site URL removed from google search without get any message or Manual Actions???
On Agust 2 or 3.. I'm not sure about the exact date...
White Hat / Black Hat SEO | | newwaves
The main URL of my website https://new-waves.net/ had been completely removed from Google search results! without getting any messages or Manual Actions on search console ?? but I'm still can find some of my site subpages in search results and on Google local maps results when I tried to check it on google
info:new-waves.net >> no results
site:new-waves.net >> only now I can see the main URL in results because I had submitted it again and again to google but it might be deleted again today or tomorrow as that happen before last few days
100% of all ranked keywords >> my site URL new-waves.net had been completely removed from all results! but I'm still can see it on maps on some results I never get any penalties to my site on Google search console. I noticed some drops on some keywords before that happens (in June and July) but it all of it was related to web design keywords for local Qatar, but all other keywords that related to SEO and digital marketing were not have any changes and been on top My site was ranked number 1 on google search results for "digital marketing qatar" and some other keywords, but the main URL had been removed from 100% of all search results. but you can still see it on the map only. I just tried to submit it again to Google and to index it through google search console tool but still not get any results, Recently, based on google console, I found some new links but I have no idea how it been added to links of my website:
essay-writing-hub.com - 9,710
tiverton-market.co.uk - 252
facianohaircare.com - 48
prothemes.biz - 44
worldone.pw - 2
slashdot.org - 1
onwebmarketing.com - 1 the problem is that all my high PR real links deleted from google console as well although it still have my site link and it could be recognized by MOZ and other sites! Can any one help to know what is the reason?? and how can I solve this issue without losing my previous ranked keywords? Can I submit a direct message to google support or customer service to know the reason or get help on this issue? Thanks & Regards0 -
Are links on sites that require PAD files good or bad for SEO?
I want to list our product on a number of sites that require PAD files such as Software Informer and Softpedia. Is this a good idea from an SEO perspective to have links on these pages?
White Hat / Black Hat SEO | | SnapComms0 -
Whether to use new domain or old ecommerce site domain that has been incomplete for a long time.
Hello, We are starting a second store in our niche. Which of the following should I choose: A. We have a site from a year and a half ago that we put content on but never actually added products. The category and article content needs to be completely rewritten. We will completely rewrite the content to be much better and up to date. We're planning on adding products and rewriting the manufacturer descriptions. B. We could use a new domain that is closer to exact match for our main keyword. We'd just buy one for $15 I don't know whether A or B would be the fastest way to get the site going. I'm concerned that leaving a site half done for a year could cause an issue, but I really don't know. If you've got experience with this, please advise. Thank you.
White Hat / Black Hat SEO | | BobGW0 -
Content website of the year 2009 ....
I own a network of travel sites, after all the changes that happened to past 12 months and so. I am really thinking if maybe my sites are worthless. I mean, let's be honest here. I understand what Google is doing. So i ask myself. If I wasn't trying to make a living with google adsense and affiliate sites... Would I still have these travel sites ? well the truth is NO NO... Therefore should i forget about my content site ? It is a punch of useless content. well some interesting information but it is a travel guide like many others online. What do you think? now it is better to focus on your product site or create 1 good websites rather than a network of sites that worked very veryyy well the past 10 years...
White Hat / Black Hat SEO | | sandyallain0 -
Is this a 'real site' or a spam site for backlinks
I have been asked what type of site this is? What kind of page is this? [http://www.gotocostarica.com/](http://www.gotocostarica.com/) In my opinion it is site put up to create back links and should be avoided (especially in the light of the new Penguin and Panda updates coming). But I don't want to give wrong advice. What are your opinions?
White Hat / Black Hat SEO | | Llanero0 -
Two plus two equals four! Grey hat alive and well
Rand is unquestionably much smarter than I however his pronouncements concerning the link building don't seem to hold true for some sectors of the online marketplace. We sell upholstery leather and one of our main competitor runs the table with the most important search terms and has a total garbage backlink profile. I don't know if there is some onsite magic they are working but they don't use brand name anchor text, links are not relevant to their products and most of their links are from high DA blogs, craps posts to .edu forums and no follow. The point is, maybe black hat is out but a lot of what I see being rewarded out there suggests grey hat is alive and well.
White Hat / Black Hat SEO | | leatherhidestore0 -
Somebody hacked many sites and put links to my sites in hidden div
I had 300 good natural links to my site from different sites and site ranked great for my keywords. Somebody (I suppose my competitor) has hacked other sites 2 days ago (checked Google cache) and now Yahoo Site Explorer shows 600 backlinks. I've checked new links - they all are in the same hidden div block - top:-100px; position:absolute;. I'm afraid that Google may penalize my site for these links. I'm contacting webmasters of these sites and their hosting so they remove these links. Is it possible to give Google a notice that these links are not mine so it could just skip them not penalizing me? Is it safe to make "Spam report" regarding links to my own site?
White Hat / Black Hat SEO | | zarades0