Do I need a unique post meta description
-
Just wondering what the best practise is for unique meta desriptions on blogs.
When I post a blog on my wordpress, clicking the title takes you to an individual page with that blog on it.
I understand how important the title tag is on this page but when I create a meta description:
a) is it useful?
b) Should it be unique or is it ok to copy part of the post and insert that as the meta tag?
Thanks
-
I agree that the description is very important to entice users to click -- if a keyword searched on shows in your title and again in the description it is bolded creating impact.
One thing that gets me though is all these tools that promote "unique" title tags, meta descriptions and use it as a page grader -- you get an F if you don't have a unique meta description.
So I try to make it unique. It may be .005% of an overall page score but at least your paying attention to it.
-
The meta description is not used for rankings and does not need to be unique. However, Google often uses it as the description of your site that shows up in the SERPs, so you want to make it descriptive to entice searchers to click on the link. Think of it like the copy for an AdWords ad.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I include my company entity in meta description? (for ex. LLC. Inc.)
I'm re-writing my meta descriptions. I'm wondering if I should include the My Company, LLC. in the description or just My Company. Taking out the entity would save about 4 characters.
On-Page Optimization | | IcarusSEO1 -
Can I reuse meta description tag on another site?
Hi....lets say i sell widgets and on my site i have redWidgets, blueWidgets and greenWidgets. Each of these widget page's has a meta description tag that seems to help click through. I now have a different site that would like to do a right up about each widget and will dedicate a independent page to each widget. Can i safely provide them with the original meta descriptions (from my original site) for each widget i have on my site to then use on these "right up" pages (as they seem to work well and are informative of the subject matter). I am not sure if this is a seo issue or not. I would think not but would appreciate any input. thank you
On-Page Optimization | | nomad-2023230 -
Need Professional Help with Site Structure, Page Authority, and Internal Linking
We are a 10 year + small (1000 pages) niche ecommerce site (Magento) that has recently lost rankings to a competitor. We out perform them in every metric so I do not understand them leap frogging us to the top spot. This has forced me to look at my site structure, page authority (rank), and internal linking. After reviewing a moz crawl issues report, here are some of my observations: Root domain has a PA of 40 Top 3 $ Category pages have a PA of 22, 18, 18 Multiple meaningless blog posts and other category/product pages have PA’s of 30+ Here is a screenshot of the crawl report with internal links, links, etc showing. I need some help - thoughts, suggestions, next steps in analysis?
On-Page Optimization | | SammyT0 -
URL structure of the page: Does this one need to contain the most important keyword for better SEO?
Hi everyone, I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
On-Page Optimization | | kirupa0 -
Strange SERP's descriptions
Hey, when I googled one of our products i came up with this strange result, see attachment. I searched for: kurs praktische psychologie on google germany. These words also come up in the meta description of this page:** Praktische Psychologie** Fernkurs mit professioneller Betreuung. Testen Sie den praxisorientierten Kurs über die Grundlagen der Psychologie 4 Wochen kostenlos. and in the body: _Sie glauben der Mensch lässt sich trotz all seiner Facetten durchschauen, wenn man sich nur Mühe gibt ihn zu verstehen? Da liegen Sie vollkommen richtig! Der Kurs "Praktische Psychologie" vermittelt Ihnen hierfür alle Kenntnisse und Fähigkeiten, sodass Sie schon bald das Mysterium Mensch ergründen. _ Why is Google still showing this description which i obviously don't want to be shown, and why does it state _spring naar (jump to) Kursgeburh _and how can i avoid this? yd1DStW
On-Page Optimization | | NHA_DistanceLearning0 -
Selling Products with a similar meta description
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
On-Page Optimization | | royRR0 -
Wordpress SEO. How to add static content above home page posts.
I think I many have some duplicate content issues as have been adding unque content above posts in categories using the all category SEO. How can I add static content to the posts on the home page though? Any help appreciated!
On-Page Optimization | | SamCUK0 -
Is there a tool out there I could use to help me compose unique meta tags in bulk?
We have a website that has hundreds of crawl errors due to duplicate meta tags. I could do with a tool to help compose unique ones in bulk so we don't exceed the recommended character limit and follow any other best practices.
On-Page Optimization | | WebDesignBirmingham0