Landing Page - Home Page redesign SEO factor question - Serious concern.
-
Hi Folks,
I'm considering making a big change to our website and really need some expert advise. Will we lose ranking if we do what I propose?
Our site www.meninkilts.com, needs to split users/clients by "Commercial" and "Residential" so we can message/market completely differently to each client.
We are considering doing this structure:
Landing Page
|
|
Commercial Homepage Residential Homepage
Right now we rank well, for our keywords like "Window Cleaning cityname" but are worried that adding a landing page, and splitting our site to two homepages will effect seo (ie: a landing page would only have two buttons: one for commercial and one for residential).
What would be the best way to handle this. Looking forward to your insights!
Cheers Brent
-
Joel - Fantastic replies. I Love SEOMOZ... some many passionate folks here. You have given me some real food for thought that I will take away and break the project down a bit with. Thanks again
-
Another idea would be to do some seo work for the commercial page and separate seo work for your residential page. If you're also thinking about doing a PPC campaign which most seos suggest to do both, then you can create an ad for each commercial and residential. That way you will direct your visitors to the page they desire tailored for them. Some of the best seos out there ( note I'm not one of them, I'm still learning myself ) have suggested that if a person sees your company in an ppc ad and on the same page for organic search, they are more likely to click on your organic search. This means more exposure and won't cost you much.
-
If you want to maintain your rankings and you have a good web designer that will make it look professional then yes. At the end of the day it's all about converting web visitors to actual consumers of your product. There is always a battle between seos and web designers. The trick is to merge both or find a person that is competent in both. I'll look at the site now and give you more feed back.
-
Thanks Joel!
Almost all links are for main homepage www.meninkilts.com
So your idea for leaving the homepage as is and creating a giant buttons for Commercial and one for Residential is probably better.
-
It depends how your site is generating it's rankings. Is it a competitive keyword or a non competitive keyword? Do you have high keyword density on the main page now? How many links do you have pointing to your main page? If you do split up your pages you might lose your rankings. Also you will be changing the destination of the pages so you might be starting from scratch. You might consider keeping the main page and adding the second page with a link prominantly on your main page. This way you keep your rankings. You need to be careful with how you move forward. How long have you been ranking for this keyword? You also need to make a business decision on whether or not making the change is better for your business than keeping the rankings. If you determine that your site will be much better for the user and generate better conversions from visitors to buyers then it might make sense to take the ranking hit start a Plc campaign and work with a white hat seo pro to regain rankings.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Paging Comments SEO Friendly? Implications?
So glad to be here. Just amazed to see so many discussions over here. I had a quick query. One of our my blog has more than 500 comments on almost 50+ posts (and in some posts, it's even 1000+ comments). This impacts the load time as well as the experience on mobile. So, wanted to understand if I enable pagination of comments, is it SEO friendly. Does it negatively impacts SEO? I do not want to take the route of migrating to Disqus, FB comments, etc.
Intermediate & Advanced SEO | | flmgo820 -
Unknown factors affecting our SEO effort
Good morning / afternoon / evening all, We are continually working our website - www.movingeverywhere.co.uk , it has suffered some drastic drop in rankings with the last 2 google algorithm updates which we have been working to resolve. This has involved: Redesigning the website (responsive now) , increase of speed, reduction of code, better UX and generally better all round experience for the user. Signed up to Moz and resolved any issues which have been highlighted. (Hopefully fixed the last ones today) Investigated our inbound link profile to try and weed out any bad incoming links or any links that were damaging the site. Increased our social network profile and reach. We have done competitor analysis and we are beating all of our competitioers with on site factors as per Moz results but it appears we are missing something which means we are not reaping the fruits of our efforts at the moment. The site is wordpress and we read there could be a canonical issue with Wordpres ssites We are asking the Moz community for any guidance and assistance to try and diagnose any negative factors affecting the SEO effort on the site. Thank you for your time and help.
Intermediate & Advanced SEO | | wtfi0 -
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page?
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page? If I have 4 or 5 different hashtag link section pages , consolidated into one HTML Page, no chance to get one of the Hashtag Pages to appear as a search result? like, if under one Single Page Travel Guide I have two essential sections: #Attractions #Visa no chance to direct search queries for Visa directly to the Hashtag Link Section of #Visa? Thanks for any help
Intermediate & Advanced SEO | | Muhammad_Jabali0 -
Can a home page penalty cause a drop in rankings for all pages?
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
Intermediate & Advanced SEO | | SamCUK0 -
Privacy Policy & T&C's SEO related question
With Adwords they request a Privacy Policy and T&C's sometimes for an Ad to be approved. Silly question I know but do you think Google looks out for pages like this to identity websites which are more genuine for organic? Thanks
Intermediate & Advanced SEO | | activitysuper0 -
How Bad is it to Not Have a Home Page?
The site I'm currently developing is far different than any other project I've every worked on in that search traffic is likely to represent only a very small percentage of the total traffic. Because of this, I want to make sure I optimize the site for the people clicking from Facebook, Twitter, Reddit, etc more so than the BIG G. I can't for the life of me think of a reason to have a home page other than for SEO purposes. I'd much rather throw the user directly into the experience than have him be distracted by a home page. At the same time, I'd like to salvage any search engine traffic that I can. My plan is to 301 redirect chucklebot.com/ to /funny-memes/SOME_RANDOM_IMAGE and then put the content of the current home page at /about. Does that kill any possibility of the site ranking well? Or can the subpages (eg /meme-generator) still rank well if they are properly optimized? Thanks!
Intermediate & Advanced SEO | | PatrickGriffith0 -
Search results all going to home page
I'm an author, and after doing a search for one of my books I realized that no matter what was searched, the user was getting lead to the homepage. please see the attached picture. How do I fix this and is this hurting my SEO? Capture.JPG Capture1.JPG
Intermediate & Advanced SEO | | StreetwiseReports0 -
301 a strong but under-performing landing page to a new domain?
Hi guys, Our website have a very strong landing page (PA 80, more than 1,000 domains linking) but is currently not ranking at all as the targeted terms are dominated by exact match domains. We are thinking of redirecting this particular page to a new partial match domain targeting the same keywords. Is it a good move?
Intermediate & Advanced SEO | | sssrpm0