Title Attribute for H2 & h3 Tag SEO Question
-
Hi ,
We have an eCommerce Site and from looking at a competitor , they seem to be rank better than us even though our everything about our site is better . We hire the same products (are affiliated the same company) so the product list is the same. Both our category pages score A grade in Seomoz reports.
So This is what I can deduce from the competitors category page I am trying to compete against.
On the cement Mixer hire category page
- The competitor has put the Main Keyword "Cement mixer hire" in all the Title Attributes on their H2 and H3 tags as well as it being the main H1 tag. They have 5 product links in h3 tags all with the same title attribute (cement mixer hire) These links go through to product page.
Am I missing a trick here ?..... I would have though using the title attribute so much for main keyword would be a bit spammy ?.
I have copied them with the point 1 but I have not done mine h3 as yet.
Just wondering that the SEO guru's thought ?.
thanks
Sarah
-
It's worth noting that title tags are often misused. Either because webmasters are trying to spam their keywords or because they're not aware of it's proper use.
Obviously sets the subject of the page.
Should only be used for sub sections of the page. For example:
User Reviews
is good usage, because its a sub section of the page.
Featured Product
,
Online Users
aren't really sub sections of a page, so I'd avoid using title tags for things like that.
-
Hi Sarah, just a thought, rather than looking at your competitors pages to see what they're doing, why not look at what you're not doing.
What can you do, to add more value for your visitors. User reviews, videos etc etc.
In terms of content, are your product descriptions the same as your competitors? If so, Google will be viewing both pages similarly and then something tips the balance. It can be inbound links, extra perceived value or even internal architecture. Perhaps their internal linking is better?
Spamming with <h>tags isn't the best strategy.</h>
Do you have a URL we can look at to compare?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AMP for WordPress: To Do Or Not To Do
Hello SEO's, Recently some of my VIPs (Very Important Pages) have slipped, and all the pages above them are AMP. I've been waiting to switch to AMP for as long as possible bc I've heard it's a very mixed bag. As of Oct 2018, what do people think? Is it worth doing? Is there a preferred plugin for wordpress? Are things more likely to go right than wrong? The page that has gotten hit the hardest is https://humanfoodbar.com/plant-paradox-diet/plant-paradox-diet-full-shopping-list-for-lectin-free-diet/. It used to bring in ~70% of organic traffic. It was #1 and is now often near the bottom of the page. 😞 Thanks all! Remy
Intermediate & Advanced SEO | | remytennant1 -
Duplicate ecommerce sites, SEO implications & others?
We have an established eCom site built out with custom php, dedicated SERPs, traffic, etc.. The question has arisen on how to extend commerce on social and we have found a solution with Shopify. In order to take advantage of this, we'd need to build out a completely new site in Shopify and would have to have the site live in order to have storefronts on Pinterest and Twitter. Aside from the obvious problem with having two databases, merchant processing, etc, does anyone know whether there are SEO implications to having two live sites with duplicate products? Could we just disavow a Shopify store in Webmaster Tools? Any other thoughts or suggestions? TIA!
Intermediate & Advanced SEO | | PAC31350 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
Advanced Title Tags
Looking for some advanced help here. I've been reading a lot of conflicting information on this, and I am hoping someone can clear this up. My question is regarding length and complexity of title tags. For example, my top level keywords are: IT Support, IT Services, IT Outsourcing, Help Desk, etc. I also have pages for many modified versions ex: IT Support Services, Managed IT Services, etc. I have robust pages for each. Should my title tag be: IT Support | CSM Corp. - Simple IT Support Company | CSM Corp. (Picks up a longer tail) or IT Support | Secondary Keyword | CSM Corp. Does adding secondary keywords dilute the strength of the primary keyword? If long is preferable, can someone give me an example using "IT Support"?
Intermediate & Advanced SEO | | CsmBill0 -
Tags, categories or both?
There is so much debate regarding duplicate content, horror stories, losing visitors, being penalized, yada yada... that I am wandering if it's wise to use tags/categories on a WordPress blog. I saw that all major blogs are using these structuring etiquettes and they are all dofollow and meta robots on index, follow. What do you say? It is wise to use tags, categories or both? Should I nofollow them, noindex or follow and index? Or noindex follow? Cheers and thx.
Intermediate & Advanced SEO | | jasmin280 -
Forwarding Empty URLs to Homepage for SEO & Old Backlink Salvaging - Is there any value or risk?
Our company owns about 30 URLs that we aren't currently using. Is there any SEO value to be gained by forwarding these content-less URLs to our homepage if they aren't currently indexed by google? Some of these sites were previously in use at low traffic volumes by companies who licensed use of our brand and URL. After parting ways a year or longer in the past, no 301 redirection was done to save the link juice, so it's long gone at this point. However, there may be some sites on the net that are still linking to various pages on the URL. What would be the best course of action to salvage any value of these URLs until they are in use again as full websites? Insights would be greatly appreciated! Cheers, Justin
Intermediate & Advanced SEO | | grayline0 -
What should I cover in a SEO proposal ?
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
Intermediate & Advanced SEO | | kashyaplakkad1 -
Site structure question
Hello Everyone, I have a question regarding site structure and I would like to mastermind it with everyone. So I am optimizing a website for a Ford Dealership in Boston, MA. The way the site architecture is set up is as follows: Home >>>> New Inventory >>> Inventory Page (with search refinement choices) After you refine your search (lets say we choose a Ford F150 in white) it shows a page with images, price information and specs. (Nothing the bots or users can sink their teeth into) My thoughts are to create category pages for each Ford model with awesome written content and THEN link to the inventory pages. So it would look like this: Home >>> New Inventory >>> Ford 150 Awesome Category Page>>>>Ford F150 Inventory Page I would work hard at getting these category pages to rank for the vehicle for our GEO targeted locations. Here is my questions: Would you be annoyed to first land on a category page with lots of written text, reviews images and videos first and then link off to the inventory page. Or would you prefer to go right from the new inventory page to the actual inventory page and start looking for vehicles? Thanks you so much, Bill
Intermediate & Advanced SEO | | wparlaman0