How to Optimize Product Page for Better Ranking in Google?
-
Today, I was searching for product page SEO on Google for better optimization of product pages and category level pages.
I want to introduce about my website structure.
Root category: http://www.vistastores.com/outdoor
Sub category: http://www.vistastores.com/outdoor-umbrellas
End level category: http://www.vistastores.com/patio-umbrellas
Product page: http://www.vistastores.com/patio-umbrellas-california-umbrella-slpt758-f13-red.html
I'm doing link building for sub category & end level category page. But, I'm not able to do inbound marketing for product level URLs due to resource problem.
But, I have checked that... There are many competitors who are rank well with long trail keyword... I'm selling same product but not ranking well...
What is reason behind it? I don't know...
Just look at Olefin Red Patio Umbrella search result. I want to rank in top 3 with this kind of long trail keywords...
I have made study of following video and article.
http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday
http://www.distilled.net/blog/seo/in-search-of-the-perfect-seo-product-page/
I have done all things which were described by them... But, I'm still waiting for good ranking...
-
Hey,
For the keyword you want to rank in top 3 I get: Home Depot, Amazon and Overstock. All of these 3 websites are big authority websites. It won't be easy to outrank them and it will require a lot of time and linkbuilding.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Highly ranked pages to new domain?
Hi everyone! We are ranked #1 for about 30 product pages at www.oldsite.com/product1 and we are wanting to move about 30 of those pages to a new site www.newsite.com/product1 (new domain and hosting - which we own). What is the best way to do this? I'm confused if you recreate those pages on the new domain vs. ftp move them, 301 re-directs, etc. Looking for the things we must do and the sequence to do it all, etc. Thanks so much!
Intermediate & Advanced SEO | | Jamesmcd030 -
Structured Data and Google Rich Cards for products
It appears Google is moving towards the Rich Cards JSON-LD for all data. https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html However on an ecommerce site when I have schema.org microdata structured data inline for a product and then I add the JSON-LD structured data Google treats that as two products on the page even though they are the same. To make the matter more confusing Bing doesn't appear to support JSON-LD. I can go back to the inline structured data only, but that would mean when Rich Cards for products eventually come I won't be ready. What do you recommend I do for long term seo, go back to the old or press forward with JSON-LD?
Intermediate & Advanced SEO | | K-WINTER0 -
Ranking for homepage & category page?
We lost our Google organic ranking (position 1 - 3) for our highest converting key phrase (cotton tees) in February. The ranking was for our homepage (brandname.com) which is very image heavy and doesn't have much readable content. We noticed that all of our competitors are ranking above us for their category page, not their homepage. The difference between us and our competitors is that we specialize in this key phrase and they just offer one category of the key phrase. For example, we only sell cotton tee's and they sell cotton tees, handbags and shoes. When we dropped we noticed that Google began showing our homepage AND category page in the results, so we pointed our brandname.com to brandname.com/cotton-tees canonically. The idea was that this would assure that the homepage and category page were not competing with each other. The homepage was not really optimized for cotton tees so we thought this might help. 1. Is there any harm in removing the canonical and allowing both pages to rank? (We're also working on redesigning the homepage to add more readable text & optimize for cotton tees.) 2. Our homepage URL used to be "brandname.com/cotton-tees" and we consistenly ranked between 1 and 3 for cotton tees during that time. We modified the homepage URL because it seemed spammy and are now just "brandname.com". Does it make sense to go back to the URL with the key phrase in it if that is our main product and we want to rank for it?
Intermediate & Advanced SEO | | EileenCleary0 -
3 Pages Ranking Beside Each Other | How do I consolidate so one ranks better?
An ecommerce website I own called backyardGamez.com sells outdoor games, for example cornhole boards, bags, etc. One such product is a cornhole board carrying case. If you search the above phrase, my site has three pages that rank on the first page. The term isn't high volume, so I'm assuming that is part of the reason. Is this a good, normal thing or does this mean I have inadvertently broken up my ranking power from one powerful page to 3 OK pages? Does anyone know how I can take two of these pages and use them to make the 3rd page more powerful? For example, I would prefer 1 page ranks higher on page 1 in the serps and the other two fall a bit from supporting the other. Thanks, Adam
Intermediate & Advanced SEO | | Soft-Lite0 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Redirect or Rewrite? 2 pages ranking
We have two pages ranking for "Custom Web Design" http://www.imageworksstudio.com/custom-web-design ranks higher (consistently 9-13) and http://www.imageworksstudio.com/content/custom-web-design ranks around 35-40 the latter is actually an older version of the article that never was replaced or taken down - but it has the majority of the links to it Wondering if we should update the old content so it is not similar to the one that is ranking better or if we should redirect everything to /custom-web-design to see if it can secure better rankings?
Intermediate & Advanced SEO | | imageworks-2612900 -
Google Page Rank Dead?
Does PR still work? I have sites that have PR3 and get almost no traffic and sites that are PR1 and get thousands of uniques per month. My PR on my main sites haven't moved for about 7 years, even though we've grown significantly. I know lots of you are going to jump in with get the MOZ toolbar, which I already have done, and I agree, it's great ... But can anyone tell me about what's going on with Google PR? Is it still active? Or has Google abandoned? I noticed that the Google toolbar is not even available for Google Chrome. That should say something ... If you like this question, do me a favor, and give me a THUMBS UP!
Intermediate & Advanced SEO | | applesofgold2 -
Google Places - How do we rank
So, google places showing up on search results is great feature . . . But how can we get our results to the top? I mean I can see some terrible websites appearing at the top of the google places with their places page having no activity whatsoever. Is there a trick to this at all? What can we do to increase our ranking on Google Places because our old GOOD rankings are now appearing BELOW the map results Cheers
Intermediate & Advanced SEO | | kayweb0