How can you get the right site links for your site?
-
Hello all,
I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result.
Different things come up when you search Loco2 and Loco 2.
We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2.
Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links.
Ideally what we want is:
-
Loco2 to be recognised as the brand NOT Loco 2
-
The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2)
-
For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.)
Many thanks in advance!
Anila
-
-
Alan,
On that note, do you recommend demoting the sitelinks via webmaster to get Google to replace it with the better optimized and relevant pages? or just let time do its thing
Thanks
-
The more emphasis, signals and depth of content, supported by a stronger individual page focused inbound link effort, the more likely the pages you care about will be to end up in sitelinks.
There isn't one formula unique to sitelinks that Google specifies, so I've only ever just applied best practices SEO concepts to my desired goal. And have seen those pages sometimes become sitelinks.
-
Have you got any suggestions of how to optimize for the brand Loco2 without coming across as OTT. The reason is we already have Loco2 on a lot of pages. Should we try and optimise each page we want as a site link for Loco2 AND relevant terms for that page?
-
We will try to optimise site pages that we want to come up. What tips do you have for that. For example on the Times and Tickets, do we need to make it explicit that this is where you can search and book trains? should this be via H1 tags or meta data or something else. The reason I ask this is that there is only a little text on this page for a reason as it's function is as a software tool.
What about the Loco2 / Loco 2 discrepancy? That is the main issue - we would like to see substantial site links that are identical for both these terms (I have changed the question to reflect this!)
-
It's correct that you can't directly control or dictate which pages Google includes in sitelinks. You can, however, help influence this by better optimizing the pages you want included through more emphasis on your brand within the content of those pages - integrate brand references within on-page content. Then, work to get a mix of brand-centric anchor text into links coming from other sites that point to those pages.
It's not a guarantee, however I've seen some success in this method for various clients.
-
This could be that LoCO2 is another branded term another company is using like LoCO2 Energy.
This can be fixed by just SEO the pages that you want to be indexed and searched. Majority of the time companies with less competitors using the same branded terms, they have a higher chance of dominating the SERP, this could be the case for your brand.
My suggestions, you should optimize your and build links around your targeted brand term 'Loco2'.
If you want more sitelinks, or more related site links(currently you have About - FAQs - Blog - Inspire me) you can demote these sitelinks within Google Webmaster Tools. You can list the subfolders you don't want to appear in sitelinks extension and it will randomly fill it with another link.
I don't believe you can CHOOSE which links appear at the sitelinks but only what not to include.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webmaster is not crawling links and site cache still in old date
Hi guys, I have been trying to get my page indexed in Google with new title and descriptions but it is not getting indexed. I have checked in many tools but no useful. Can you please tell me what could be the issue? Even I have set up And Google webmaster is not crawling links I have built so far. Few links are indexed but others do not. Why this is happening. My url is: https://www.paydaysunny.com thanks
Technical SEO | | ksmith880 -
Can you use a seperate url for a interior product page on a site?
I have a friend that has a health insurance agency site. He wants to add a new page, for child health care insurance to his existing site. But the issue is, he brought a new URL; insurancemykidnow.com and he want's to use it for the new page. Now, I'm not sure I'm right on this, but I don't think that can be done? I'm I wrong? = Thanks in advance.
Technical SEO | | Coppell0 -
My site was hacked and spammy URLs were injected that pointed out. The issue was fixed, but GWT is still reporting more of these links.
Excuse me for posting this here, I wasn't having much luck going through GWT support. We recently moved our eCommerce site to a new server and in the process the site was hacked. Spammy URLs were injected in, all of which were pointing outwards to some spammy eCommerce retail stores. I removed ~4,000 of these links, but more continue to pile in. As you can see, there are now over 20,000 of these links. Note that our server support team does not see these links anywhere. I understand that Google doesn't generally view this as a problem. But is that true given my circumstance? I cannot imagine that 20,000 new, senseless 404's can be healthy for my website. If I can't get a good response here, would anyone know of a direct Google support email or number I can use for this issue?
Technical SEO | | jampaper0 -
Site Categorization?
I know getting site categories to appear under the site are dependent on a lot of factors including site mapping. We have a site that does the categorization thing when you type in the sites url name however more people search for the name of the talent to find the site and the short url on the site is just his name, but shorter. However I was just wondering is their a way to optimize the site so that way we could get categorization to show up under the sites URL when they search for the talents full name I ask because the amount of people looking for the talents full name rather than the short name is a lot larger and I would like to see if we can take advantage of the real estate, but I honestly don't think there is a way, however I figured I would open it up to discussion to see if anyone has any ideas. Example: Site name is ABCD you type this into Google and you get ABCD.com about blog how to contact However the actual person whose site it is is ABCDEF and when you type that in you just get: ABCD.com without any of the categories appearing below the url. And that is what I'm asking about. Thanks as I can't seem to find a lot of information on this. However if there is another spot on the site talking about this please let me know I may just not be searching with the right terms.
Technical SEO | | KateGMaker0 -
Can a Joomla template ruin a sites on-page seo?
Have been looking into a potential clients site that performs really badly, when I took a look in 'googlebot view' I see that every on page link appears- [visit camp26.biz] clients link title as expected insures against a negative affect. But having that as the first two words of every link title/anchor in the eyes of Google would seem to be something to be concerned about? Have tried searching for answers to this online but template providers are so prevelant everywhere I can't find any decent information on this issue. If anyone can throw some light on this for me it will be much appreciated : )
Technical SEO | | steve821 -
What happens when a link goes to a dead url on my site?
I noticed in Open Site Explorer, I have several incoming links going to dead urls because i re-organized my site. For example, there might be an incoming link to: sample.php?ID=8 The problem is that I moved the file to /subdir1 so it would be nice if it could link to /subdir1/sample.php?ID=8 BUT, on top of that, I have also changed the url to seo-friendly urls. So, really, it should link to /Category_Descripton/ProductName/8 and then get re-written to /subdir1/sample.php?ID=8 So, what are the implications of having these incoming links to dead urls other than the bad user experience. What are the implications from an SEO standpoint? What's the best way to fix this? Thanks.
Technical SEO | | webtarget0 -
We have a ton of legacy links that include /?ref=tracking-goes-here. We need concile this, can the conical tag be used to fix this? How?
www.firehost.com/?ref=pressrelease example - http://cl.ly/2O1d1x2m3b1b3K1K0h2J
Technical SEO | | FirePowered0 -
If non-paying customers only get a 2 min snippet of a video, can my video length in sitemap.xml be the full length?
I am working on a website that all of its primary contents are videos. They have an assortment of free videos, but the majority or viewable only with a subscription to the site. If you don't have a subscription, you can see a 2 min video clip of the contents of the video. But all the videos can be anywhere from 10min to 1.5 hours. When I am auto-generating the sitemap.xml, can I put the full length of the videos for paying members in the XML in the video:duration property? Or because publicly only 2 minutes is available (unless you pay for a membership) is that frowned upon?
Technical SEO | | nbyloff0